WTI Expands Reach with Davenport Office

Photo of new Websites to Impress office in Davenport, IowaDAVENPORT, IA, January 15, 2018 – Websites to Impress, Inc. (WTI) officially opens the doors of a new Davenport location today. Founded in 2003, WTI provides services for custom web design and development, digital marketing including search engine optimization, pay-per-click marketing, social media marketing, online reputation management, along with web hosting services.

“This new location extends WTI’s ability to offer the same reliable and innovative web design and digital marketing services we’ve provided for over ten years,” says President Kim Gehling. “We’re excited to open this new location in the Quad Cities to better serve all of our clients.” The Davenport location will continue to provide all of the services offered at the Geneseo, IL location, and it will expand WTI’s presence in the greater Iowa and Quad Cities area.

WTI has assembled a talented team of web designers, search engine optimization specialists, social media marketers, and project managers to collaborate on projects and go above and beyond for clients. Clients have the opportunity to communicate with the people that are overseeing every aspect of their website, project, or marketing strategy. Says Gehling in closing, “Our commitment to providing top of the line web and digital marketing services and personal investment in our clients’ success will continue with our Davenport office.”

Websites to Impress – Davenport Office
4620 E. 53rd Street, Suite 238
Davenport, IA 52807
Ph: 1-563-293-8023

Cha-Cha-Changes: Google Makes Changes in December

Ah, Google. You couldn’t leave the holiday season alone, could you? December is typically a quiet time for changes to Google’s algorithm, but not in 2017. Per Search Engine Land, the algorithm update happened in mid-December and rolled out affecting different areas of search as it went.

WTI Recommends…

So how does this update affect your website? We’ve been doing a lot of reading and research and here is what WTI recommends you focus on to stay on top of the latest updates:

  1. Think mobile first: We’ve been saying it for awhile, but it is even more apparent that having a mobile-friendly design is probably the most important thing to consider starting out in 2018. You can check to see how your site looks by visiting this website and entering your URL: http://ami.responsivedesign.is/
  2. When adding content be human: Don’t just write content for keywords. While keyword remains important, writing for the person that might benefit from your content first is what is important. Provide facts, solutions, and easy methods for contacting you for help.
  3. Make your website FAST: Mobile speed has been ignored by many in the past as long as desktop performed well. Going forward this would be a mistake. You can use Google’s Page Insights to check both mobile and desktop speed and make sure you are in good standing.
  4. Keep voice search in the back of your head: With tools like Alexa from Amazon and Google Home, search that doesn’t even involve a mobile device or computer is coming into play. As you add content to your website it is good to keep in mind this type of search.

If you are reading this article and you aren’t an SEO or digital marketer, think of things in terms of how you would search and what you want to read if you were a person looking for the products you sell or services that you offer. Look for a digital marketer for the technical help.

Things always change. With Google and other search engines things change so frequently it can be hard to keep up. The trend to make search really work for actual people, however, is a trend I can get behind as a digital marketer. To get help with your digital marketing plan, contact me for more information.

The Google Analytics Customization Package

Something new from Websites to Impress. Call for Pricing.

Google Analytics Customization Package available in Illinois, Iowa and BeyondProblem: You don’t know what your website is doing for you.

We set up Google Analytics for all of our clients. But as a business, maybe you want to go a little deeper. If you have business goals, you may want your Google Analytics to be customized to track your goals in a way that is easy for you to understand. Wouldn’t it be great if all that data was in one place?

Solution: Use Google Analytics with help from WTI and understand what your website is doing for your business.

At Websites to Impress, we are always looking at ways to provide our clients with easy access to information to help them better understand their website. Google Analytics is an integral part of you being able to do just that. We are now offering The Google Analytics Customization Package. We will meet with you to find out what you hope to get out of your website. We will also discuss your business goals. We will then set up a custom dashboard in Google Analytics. We will also set up goals in Google Analytics to track information you need to know. We will set this up to email to you on a daily, weekly, or monthly basis for a year based on your specific needs. We will then have a follow-up meeting with you to explain the dashboard and how to read it.

Stay on top of your business with Google Analytics with a little help from Websites to Impress. Also, ask us about search engine optimization and our other digital marketing solutions. Once you have the knowledge about how your website is working for you, our digital marketing services can improve on that and we can show you how to track that improvement!

Knowledge is Power. We are here to help you understand your website, and it’s power for your business. Call today to learn more. Ask for Cindy or Kim!

Get a Customized Dashboard with all Your Information in One Place

Trick or Treat: Unsolicited Digital Marketing Advice

It’s SCARY how many companies want to give you digital marketing advice.

Happy Halloween from WTI! For Halloween, we thought we would cover a topic WE find a little bit scary. We are just amazed at the number of our clients getting bombarded with unsolicited digital marketing advice. We’ve blogged about this before. Everyone knows that there is always another company out there that is trying to sell you their services. They are always going to find the pain points in your website to try to get your business or offer you a free analysis to get you to change to their services. Making a decision about a digital marketing company can be downright FRIGHTENING!

How do you know you are working with the right digital marketing team?

At WTI we believe the proof is in the leads, the return on investment. As a website owner, it’s really hard to understand what digital marketing is and what it is doing for you. You shouldn’t have to know everything about digital marketing to know if a company is good or not. The digital marketing company should be able to do a few things for you so you know the digital marketing is working:

  1. digital marketing adviceLead tracking – if you track leads, and you see a trend of more leads over time you know your digital marketing plan is working.
  2. No contracts – oftentimes digital marketing companies will lock you into a contract so they are assured revenue whether you are getting leads or not. Look for digital marketing companies that believe in their work enough to not make you sign a contract.
  3. Reports – wouldn’t it be nice if you had a simple report that shows how your website is performing? A good digital marketing company will provide you with an easy to understand report to explain your monthly website traffic and behavior.
  4. Communication – you know your company and your digital marketing company should know a thing or two about SEO, Adwords, social media, email marketing and so on. With an open line of communication is the best way to truly represent your business online.
  5. Flexibility – there are all types of digital marketing tasks that could benefit your business. Results should be analyzed and tasks going forward should reflect more of works well for your business. Digital marketing companies with flexible services can benefit you in this way.

Who does the ALL OF THE ABOVE?

Well, we’re pretty proud to say that at Websites to Impress our digital marketing team does all five of the items listed above. We track leads where we can tell you where they are coming from – organic or paid traffic and if it is a call or a website form that was filled out. We even allow you to login to the tracking software to see the leads for yourself (they are YOUR leads!) We don’t have you sign a contract because we truly believe in our team and our services. Each month you will get reports from our team showing your performance for the month prior. We like to talk to our clients at least once a month to stay in touch and work hard to stay on top of what’s going on in your industry (as well as our own!) But maybe most important of all, we offer flexible digital marketing packages so we can figure out what works best for you.

Call us. Let’s take a look at your online presence, and do a little bit of digital marketing consulting to see how we can work for you!

 

Small Thanks with Google

Google is Providing a Great Tool to Help Local Businesses Get More Reviews

Your customers are your biggest asset. Hands down. Kind words from your customers is internet gold. Websites to Impress offers a service called online reputation management. We are always looking for tools to help our clients show what’s great about them from the eyes of their own customers. The new tool from Google – Small Thanks with Google – is a great way to turn your customers into your best advocates.

If you have positive reviews from customers on Google, Google will turn them into cool posters and allow you to save those posters as a PDF and a PNG so you can use them in your own advertising.

First, you can choose from a few review options IF you have reviews on Google. This is where WTI can help you with our online reputation management. If you have questions about this service call WTI and ask for Tammy!

Use Small Thanks from Google to Get More Reviews

IF

Second, There are a few color options you can choose from so you can customer the posters to match your branding.

Customize your Reviews to match your Branding on Small Thanks with Google

Once you have done these simple steps you can save your files for print or posting to social media. It couldn’t be more simple.

Create print materials or images for social media from Small Thanks with Google

This is something we are doing here at Websites to Impress (Thanks Pro Foundation Technology, Inc for the great review!) because this is a simple way to display on your social media and at your office or store location how your clients feel about you. Your reputation can be the deciding factor when people are looking for someone for a product or service, especially online. Thank you Google for giving us another great tool to use to show off our positive reviews!

Click Here to Start: https://smallthanks.withgoogle.com/

Google Adwords News: Daily Budget Can Now Double

Google Announces Automatic Doubling of Daily Budget Spend

Reading blogs and information on Digital Marketing is part of our daily life here at Websites to Impress.  But when we read this news, we were a little taken aback. We are challenged daily to help potential clients figure out a monthly budget for their Google Adwords spend. It can be a challenge. You want to make sure you have enough budget to make sure your Ads are showing (and you won’t see the dreaded “limited by budget”) but many of clients have a budget they need to stick to for their digital marketing. So with the new rule from Google it presents some challenges for all of us.

READ MORE ON SEARCHENGINELAND.COM: Google announces AdWords daily budgets can overspend by 2x, automatically

Google can automatically doubling your adwords daily budget

 

Should You Change Your Monthly Budget Because of the New Rule?

A question we are getting from current clients is how to handle this change. Should they adjust their monthly Google Adwords max to compensate for this update? The feeling we are getting is that you don’t necessarily need to change your monthly budget. Google has stated as well that your monthly charge limit will not be breached. It also is showing an informational message in Adwords that states that on days that you have a lot of high quality traffic is when your daily budget can double. The are claiming that it will be balanced out on days when you spend less than your daily budget. What it really means to us is that you need to have a team that can monitor activity and make recommendations on your budget and spend. We will be there for you!

If you are interested in a recommendation for Adwords for your business, please give us a call. Also, we recommend you follow Google Adwords on Twitter here: https://twitter.com/adwords and stay up to date on the latest news for all your digital marketing with Websites to Impress!

UPDATE: Read about impacts of the change from SearchEngineLand

Google My Business: Can it Make or Break Your Business?

local SEO is important to your businessIf you are a service based company, you need to be on Google My Business.

Why?

Because if someone searches for the service you offer, and you don’t have a listing, you can’t show in the Google Pack. This is the listing right beneath the Google Ads that has a map and a few listings for people that offer that local service people are looking for.

Using your geographically location in Google, and information found on your website as well as other local directories and social media, Google will make a determination on if you are a reliable source to display by that map. It all starts with your Google My Business listing.

NAP+W

Google My Business helps with Local SEO resultsSome people call it “Local SEO“. We do. Local SEO is onsite and offsite work done to help return you in local search results, namely the Google Pack (it was a seven pack, then a three pack, and now you can even see an ad thrown in there from time to time!) Step one is setting up and verifying your business on Google. You want your name, address, and phone to match your website and your listings. This is called NAP+W in the SEO world.

So where do you begin? At Website to Impress we have a “Local SEO” package to help get you on the map. This is a great place to start and includes setup of your Google My Business listing. This will also allow you to show up on Google Maps. We will also figure out what other directories and social media profiles best suit your needs, and set those up as well. We will pay close attention to consistency so that all your profiles are branded the same and have the same information as your website.

Would you like to learn more about this program? Call us! Or fill out the form on our website. Local SEO can get you lots of leads, and leads is what it’s all about in the end. Are you a small business with a storefront? This is for you as well. Give us a call to learn more about what we would do specifically for your business.

Read More: Google is Making Strides with Google My Business

 

NEWS ALERT: Google Chrome Security Warning

Coming in October 2017 – a NEW “NOT SECURE” warning from Google Chrome

Google Search ConsoleWebmasters all over the world, including Websites to Impress, have started to receive messages from Google Search Console with a warning about an upcoming security change on websites in Google Chrome:

“Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.”

Google has a long term plan rolling out to mark some pages served over HTTP as “NOT SECURE”. This will affect a lot of our customers, so we wanted to share what you can do about it, and how we can help.

Next Steps: Are You Affected by the New Security?

If you go to your website and you don’t see HTTPS:// in front of your website address, you will be affected by this security change if you have customers enter any type of information on your website (such as contact forms, applications, etc). It will also affect any pages that do not have HTTPS:// if a user is in Incognito Mode.  You will note that after October the words “Not Secure” will be shown to users in Chrome. See example below:

New Google security message: SSL Certificate missing - Not Secure message shows

Image from: https://blog.chromium.org/

While this only affects users on the Google Chrome browser, you will find this is something you want to take seriously. The lions share of internet users are using Chrome. Here are the current statistics from W3Schools.com

Number of internet users on browsers from W3Schools.com

 

 

Website account manager

Brandy Stockton – Account Manager

What can a website owner do?

Websites to Impress can help you by installing a SSL Certificate. Per GlobalSign “SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser.”

 

Digital Marketing Manager

Cindy Whiteman – Digital Marketing Manager

In simple terms, SSL stands for Secure Sockets Layer and is used to identify a website and encrypt information sent to the server. If a user on your website enters information to a web server, that users browser will then access the digital certificate that is on the server and create a secure connection. So regardless of Google’s new warnings, a SSL certificate is a good thing.

 

Your SSL certificate will need to be renewed annually like your domain name. To get started, contact either Cindy or Brandy at websites to Impress. We will get an SSL installed quickly and help you maintain it each year.

Want to read more? Click here for an article from Marketing Land.

Is Your Digital Marketing Working for You?

There are always new updates in the realm of digital marketing – new tactics and new tools. Businesses are finding that having a digital marketing plan is a vital component to their success for being recognizable online. Here at WTI, we see first hand the success that clients experience from using monthly services like:Let Digital Marketing show people your store is OPEN!

It really is like night and day to see how much a business can be changed overnight by adopting one or more of our strategies.

We say Digital Marketing, You Think Leads

When people think of Digital Marketing, it’s all about generating as many business leads as possible by making sure you are recognized by your target audience. Business leads are any prospective customer that shows some sort of interest towards your product or service. It might be a call that comes to you via organic search or an email form that is filled out on your website. Our goal at WTI is to make sure everyone that visits our clients’ site turns into a business lead for that company, and implementing our specific digital marketing strategies will help you reach that goal. We can even provide information about return on investment. We can track calls from search (organic and paid) as well as email form fills so you can see how many leads you get from your website.

There’s quite a bit of option in the digital marketing realm. Some options work better for some businesses rather than others. That’s our job to help you decide which option will work the best for your business. We are offering free custom analysis of your online presence. Upon your request, we will dig into your website to see exactly how we can use our expertise to bring you more leads. Please contact Grant or Cindy at Websites to Impress to obtain further information.

TIP: Boomerang is a Fun Instagram Tool You can Use

Use Social Media Tools like Boomerang to Beef Up Your Profile

It’s been around for a bit, but up till now, it was a secret that only teenagers seemed to know about. Boomerang is a fun App from Instagram that you can use to make super short videos (not much longer than a GIF) to add to your Instagram profile.

Boomerang for Instagram to Beef up Social Media

It’s important to change things up to keep your followers engaged, and Boomerang is a fun way to do it. It is super easy to use, and the app is free at the Google Play Store or the Apple App Store. You can read up more on how to use the app here: http://blog.instagram.com/post/131684343987/boomerang-from-instagram. Boomerang takes a series of photos in quick succession and then plays it forward and backwards to create a fun loop video. You can catch someone jumping in the air, or as you can see above, blowing a bubble! Be creative and use it to show people more about your business, or just use it to show your fun side.

Check back again soon for more fun social media tips from Websites to Impress. If you would like to work with Websites to Impress on your social media management, these are the types of tools we can help you use to manage your social media profiles.

Contact our team to learn more about these and other great social media ideas!