Schools of SEO Thought

Does Old School SEO still WORK?

With SEO changing on what seems to be a daily basis, a question you might ask yourself when you look at your own website is “Does old school SEO still work?” The answer isn’t a simple yes or no. There are many new methods for SEO out there and they really do change frequently. But some thing that are considered old school are important to incorporate in your website as well. Let’s review a few of these old school methods:

  • Content is still KING: While is is important to always keep up with what’s new in the world of SEO, it is also important to know that the content on your website really does drive rankings and leads. Good content can direct search engines to your site and also keep readers there once they arrive. The pages on your website can drive revenue with great content, so this old school method still manages to be one of the most important.
  • Title tags, H1 tags and more: These things are still extremely important but in a slightly different way. Now you want to use tags, meta descriptions, and links to entice the reader and involve the reader more. What links do you think the reader needs, or wants to see? Does your H1 tag make the reader want to keep reading? Keyword stuffing really is an old school method that is a thing of the past. You still want keywords in your text and tags, but in a way that is pleasing to the reader of your page.
  • Anchor Text: This used to also be a way to keyword stuff. SEO doesn’t work this way any more. In today’s SEO world, anchor text should be used to help brand your website. You can also use your title tags, and meta descriptions for branding as well.


Make Your Site Responsive NOW!

Responsive Websites – A Must for Today’s Websites

Having a successful business today relies on utilizing a responsive website. A responsive website ensures that anyone can access your site from any device such as your smart phone or tablet. When a site is built within a responsive framework, the content, images and structure of the site will look similar on any device.
Websites to Impress is your website development company to use for your responsive website. We will create a website that you will be proud of and allow your customers to access through any device. Your sales will increase because of it.


Web Maintenance

Keeping Your Website Fresh is a Big Deal

Here’s the deal: websites, like businesses, change over time. New things are added, some things are taken out. Things are revised, and sometimes, you just don’t have time for both. We get that your business is #1 when it comes to your to-do list, and that your website might not be up there so high. That’s okay, but like anything, websites need maintenance. They need additions, they need subtractions, items need to be changed. Also, the design can become outdated pretty fast. Fresh colors, fresh perspective, and a fresh taste of you can be added. This is where we, Websites to Impress, come in. We make it our priority to stay on top of the newest trends in website design to make sure we can find a look and feel that fits your style but stays current and fresh. Let us do the leg work for your website while you reap the benefits!


Search Engine Optimization

Get Found with SEO

When you own a business, that’s where you should be – in business. You should be in meetings, giving or listening to presentations, and dealing with everyday things that come with a business. The last thing you should be doing is figuring out how to get people to notice your website online, or how to get more traffic in a search engine. That should be left to the pros! You already have so much on your plate, and you don’t want anything else that could cause you stress! That’s why here, at Websites to Impress, we specialize in search engine optimization. This means that we know how to get you more traffic! We have clients all over the USA and beyond, can we can help you with your SEO needs.

Get More Leads

Search engine optimization is long-term positioning and continues to bring in customers day after day. That means promoting your business 24 hours a day, seven days a week, 365 days a year. You can’t get this type of long term advertising with newspaper or radio advertisement.

So you have more traffic to your site, what does this mean? This means more leads and more opportunities for your business to close deals and to sell your products and services. Less energy, but better results when you compare to cold calling.


Custom Web Design

Custom Web Design Can Make All the Difference

When it comes to your website, it’s almost as important as your business itself. With the constant progression of the internet, more people are looking to their computer screens for information. We know how busy you are, and that’s why we want to do the work for you! If you feel that your website needs a new, fresh look that will attract new customers and make current ones happy, you’ve found the right people! Here at Websites to Impress, we really care, and we know just how to make sure you feel good about your website. Design is the first impression to your potential customers so you need to draw them in and give them a reason to stick around to see more.

Let’s face it, there’s tons of websites that will offer to “create” your own website online, without pay, without hassle. That’s great and all, but the truth is, you’re just another link to their base website. There’s nothing that makes you stand out, and often, they don’t have much for you to choose from when it comes to customizing your website. Website design customization can be almost as important as the content on it. You want to get your business’ message across the moment the page shows up on their computer. That’s why hiring Websites to Impress is so important. We have experienced and creative designers on our staff that will make your site design professional and current. There’s so much more that we can do with your website that will mark it as yours.