We are living in a digital age, and for your business to thrive online, you need to have an internet marketing plan to help you increase your online brand and presence. Having a great online presence is the key to additional leads and sales for your products or services. Websites to Impress in both Iowa and Illinois can help you understand the components of a successful internet marketing campaign and help you implement them. Here are the keys to your success:
Good Website Design: As the face of your brand, the design of your website is your first impression and therefore the number one component in your internet marketing strategy. It needs to be professional, clean, well thought out, and simple to navigate. You need to present a call to action to your potential clients – making it easy for them to call you or get a quote.
Optimize Your Website: You need SEO. SEO stands for search engine optimization. You need to make sure your website is optimized for the keywords that potential clients will use to seek you out. SEO is an ever changing thing, but it will always be needed. You need to have someone that understands SEO and the current SEO tactics to optimize your site. WTI has an SEO team in Illinois and Iowa, plus multiple SEO packages for any budget, with no start up fees, to get you optimized and found on the internet.
Have a Blog on Your Website: If you have a blog your website is twice as likely to get visitors than a website without one. Make sure your blogs provide useful and relevant information to your readers. Make it easy to subscribe to via RSS or through email. Share your blogs on your social media platforms so that potential customers can interact with you with comments or on posts. Use blogs to internally link to pages on your site with additional, relevant information.
Market via email: Email is an excellent way to keep your website and business on your customers’ minds. You can use tools such as Mail Chimp or Constant Contact to reach out to customers. On your blog and your website give people the opportunity to subscribe to your emails or even write a newsletter and allow people to subscribe to that. If you choose to send out newsletters make sure the information is useful and relevant, and don’t overdo it with too many emails. Use quality design on your emails as well, and make sure your brand comes across in the emails and newsletters you send.
Know How Your Website is Performing: Utilize free tools such as Google Analytics and Google Webmaster Tools to understand your website’s performance. Bing offers similar tools. You can monitor things like bounce rate, clicks, new users, type of traffic, page views, top content, and more.
Many people think that you create a website and that is all that you have to do. This couldn’t be farther from the truth. What’s comforting to know is that you can utilize the team at WTI so that you can worry about your business, and leave all the other steps above to us. We offer all the services listed above and can help you easily manage your internet marketing strategy. Use your time to do what you do best – run your business! Leave the internet marketing to us. Contact our Iowa or Illinois offices today to get started with a free quote on your internet marketing plan.
So you are a small business owner, and you don’t even have products to sell online. You are constantly telling yourself that because of these reasons you don’t need a website. That is where you are wrong, and here’s why.
The internet is a level playing field for all businesses. It gives you the same chance to make a first impression as the big boys. By having a well designed website, you can make an excellent first impression on potential clients and customers, just like a large company doing the same thing or selling the same thing you do. If you don’t have a website, you are losing potential business to other companies that do have a website, and that is something you definitely do not want. The only thing worse than not having a website however is having a bad website, and that is where a web design company like Websites to Impress comes in. We offer a full range of services to give you exactly what you need, a full service online marketing company. WTI has the following services and more to help you market your brand online:
The main reason you want to have a website is that it raises the chances of people finding you. In the digital age we live in, most people are going to go online to research products and services prior to making any type of decision about their needs. If you don’t have a website you will definitely miss out on that potential business. Your website can also lend credibility to your business. People assume you have a website, and if you do it will make you seem more credible, and potenially seem larger to potential clients. In fact, by using a service like search engine optimization you can get your website ranking for keyword searches just like larger companies do. Again, this levels the playing field for all businesses.
Don’t let the cost of a website keep you from going online. Websites to Impress offers a one page website free of charge if you host your website with us. You can do a lot with one page and put people in touch with you. So even if you are a really small business, there are still ways to get yourself out there. Our one page website deal is proff that you can build a website for very little money if budget is your concern.
For a high return on investment that will likely go down over the years, your website will definitely provide you with long lasting value. It will provide an easy way for customer to get a hold of you, and open up the door to new opportunities, both local and beyond. To get started on your website, fill out the form on the right to get a free quote from Websites to Impress.