Could Video be the SEO Wave of the Future?

First it was Mobile, now Video? It Might be the Next Big Thing.

SEO and Video Marketing Iowa & IllinoisRecent discussion about SEO has revolved around whether or not your website is mobile friendly. With mobile searches going through the roof, and that not probably changing anytime soon, it is no wonder mobile is a topic of conversation. We are always looking forward though, especially when it comes to SEO or search engine optimization. We are always trying to find the next big thing. We are seeing that it could very well be video. Many companies and businesses don’t see how they could benefit from having videos on their website, but truth be told, everyone could benefit. Here are some top reasons to consider jumping on the YouTube / Vimeo bandwagon.

1. Videos mean more traffic to your website, which means more growth for you: According to Cisco’s 2014 Visual Networking Index, video makes up 64% of all internet traffic. Their studies also show that the percentage could climb to 80% by 2019! With numbers climbing that high, it’s smart to invest time right now into video marketing.

2. With free platforms like YouTube and Vimeo, video can be an inexpensive marketing method: You can get a lot of bang for your buck with videos. If you are a florist for example you can put together a video of “A typical Valentine’s Day” and show just how much work goes into preparing all those orders on Valentine’s day! You can then optimize the video (or have WTI do it for you!) and make sure it links back to your website. Remember, YouTube and Vimeo are search engines in their own right, so people that find your videos there can also find the link on your video back to your website. Boom, traffic!

3. If a picture is worth a thousand words, video is worth more: It’s not just that there is growth in the world of video, it’s that it is a proven method. There are studies that show that people are more likely to interact with videos than other online media. Videos are engaging and interesting.

4. For the most part, YouTube and Vimeo, as well as other online video streaming sites are easy to use: YouTube has lots of great documentation online that help get you through posting that first video. Most video streaming sites support all types of video files, so you don’t have to worry about converting files to support file types. If you are still a bit intimidated by YouTube or Vimeo, contact us at WTI. Many of our SEO packages include setting up sites like YouTube. You supply the video and we can help you optimize it! Another point to remember, YouTube is owned by Google, so having videos on YouTube definitely can’t hurt your Google rankings!

Tips for Posting VideosUse Video to create web traffic

  • Keep your videos on the short side. Don’t lose viewers to videos that are too long for them to stay interested in.
  • To make your videos easier to find add a title, description, and tags to your videos.
  • Post links to your videos on other social media that you have profiles on.
  • Respond to user that comment on your videos.
  • Consider embedding videos directly on your website
  • Get help if you need it. Websites to Impress can assist you with optimizing your videos and other SEO tactics. Call us about our SEO packages!

Video is going to do nothing but grow in popularity. Even if you get into the video world now, you aren’t getting in at the bottom. You can however jump on that ever growing video bandwagon. Video marketing is definitely a great option for businesses trying to expand their presence online. To learn more about video marketing and how it can help your search engine rankings, call Websites to Impress today!

The Benefits of WTI’s Automated Back Up & Monitoring System

Protect Your Website with Backup & Monitoring

Back Up & Monitoring Systems have two very important purposes: data recovery and cyber attack or manipulation surveillance.

Data Recoverydata recovery system Illinois, Iowa

The main purpose of our Automated Back Up & Monitoring System is to keep a “clean” copy of all data that could be used to restore the website, if ever needed. This loss can potentially occur by human error.  Have you ever accidentally deleted files, photos, or pertinent information?  If you have, then you know what a benefit it would be to be able to restore your information with a click of a button. The Automated Back Up & Monitoring System saves a copy of web files and the site’s database(s) each day for ninety days. This allows our team to click a button to restore the site back to a chosen previous state within the past ninety days.

Beyond accidental human error, a site can be automatically or manually upgraded and break in terms of structure or functionality. Many websites are based on open source software like WordPress, Joomla or Drupal. When these softwares come out with new versions, dependent on the types of changes, or the upgrades to themes, plugins or modules, it can break your site. Our Back Up & Monitoring System allows our team to take it back to a previous version to avoid site downtime and allows us to address the issues with the upgrade carefully and privately so that your customers never come in to contact with a broken or non-functioning site.

Our Back Up & Monitoring System assures that your site can be restored with minimal disruption.

Cyber Attacks or Manipulation SurveillanceData security system Illinois, Iowa

Unfortunately, all websites are vulnerable to hacking, but sometimes small businesses are even more at risk than they realize. Even though a website may have limited functionality, a weak password to a content management section can allow a hacker to destroy a website. Sites also become outdated as new browsers come out and coding best practices change, which can leave a site less protected as time goes on.

Many hackers are members of larger groups that hack websites and receive points according to the size or complexity of the website they hack. This is a cruel game, but as website owners, we need to be aware of what can happen. Choosing to use our Back Up & Monitoring System allows our team to be alerted every time your site is modified so that we can be proactive if any activity looks suspicious. If we find this to be the case, we will alert you and work on a plan together to limit the vulnerability or restore the site to a previous version, if necessary.

Our Back Up & Monitoring System allows your site to be monitored daily, protected, and prepared for any situation. It allows our team to be proactive to make sure your site is safe, instead of reactive when a problem occurs. Give us a call to get started on this affordable and important system so that you can be assured that your site is safe.