If you are looking for a way to increase your web presence, you might consider investing in a pay per click (PPC) advertising campaign. This tool allows you to reach a greater amount of people online and get even more leads. Though this is a useful tool for gaining exposure, pay-per-click ads can quickly get expensive, and many companies do not end up with the great results that they were hoping for.
That is why you should know what to do and what not to do beforehand. Having knowledge about the best pay per click techniques will help you get the results you are looking for at a minimal cost. Websites to Impress is here to give you some tips on how to get the most out of pay per click:
Use a Call to Action: Sometimes, customers need a little bit of encouragement to click on your ad. Make sure that you give searchers a reason to click on the ad and visit your site. Another way to encourage action is to make sure that your ads are completely accurate and that the phone number works. Faulty phone numbers and mistakes in your ad give you a bad reputation and look spammy.
Link to a Relevant Page: Pay per click ads are exactly what they sound like – you pay for every click. Ensuring that the ad sends potential buyers to the right place will help to reduce wasted money. While some people are ready to call and make a purchase right away, most people need you to give them more specific information both in the advertisement, and in the page the ad links to. Avoid linking the ad to the home page of your site, since this page usually does not have enough specific customers, and will only drive them away after they click the ad.
Track Keyword Performance: Once you start to run ads, you will notice patterns forming. Make sure that you monitor these patterns to spend your budget on PPC keywords that give you the best return. Most likely, this will require you to shift the budget from keyword to keyword and keep a close eye on how keywords perform. You can use analytical tools like Google AdWords to find the Quality Score of a keyword. Pay attention to this score as well as click-through rates to ensure that you are spending your money wisely.
Use Negative Keywords: Utilizing negative keywords in pay-per-click campaigns is something that is often overlooked. Create a list of negative keywords with AdWords to keep your business’ ad from showing up when certain keywords are searched. This helps prevent wasted clicks and saves you money.
Overall, it is important to be flexible and make adjustments as needed. Because the way people search changes all the time, you should constantly analyze your campaign and adjust with the current trends. Try using a variety of different ad types and seeing which one give you the best results. Refining your campaign, keywords, and ads as you go can also help to give you a better return on your investment. The more experience that you gather running your PPC campaign, the easier it will become.
Websites to Impress is here to help with all of your pay per click campaign needs today. We will help you get the best results for your business with the least amount of money spent. Contact us today to get started with your free quote!
Where we are located, both our Iowa and Illinois offices, there are a ton of small businesses. The biggest mistake we see, right off the top is that many small businesses owners don’t see the need for a web presence. One thing that we knew at WTI is that your website is the center of your whole marketing presence.
One big problem with small business sites it the lack of an impression as to what it is that you do. Visitors need to quickly be able to find what they are looking for. You need a welcoming site that doesn’t confuse potential customers as to what your brand is. If you have a small business site you will want to check these items off your list:
1. Does your website introduce your business to your visitors to your product or service?
2. Does your website convince your potential clients that you understand their needs?
3. Does your website convince potential clients that you are a professional?
4. Does your website make potential clients want to learn more about what you offer?
If you answered no to any questions above, you may want to see if you are making some the common mistakes we see with small business website design. Here are a few things to consider.
People need to know quickly what services you offer or what products you sell or you will lose them quickly. You need clear headings, images, graphics, and content that will allow your target audience to quickly understand who you are.
When it comes to search engine optimization even, Google expects your content to be well written and reader friendly. If you have too much content or unorganized content you can lose your reader and Google, both of which are a death blow to your online marketing strategy.
Readers aren’t going to likely take the time to read ALL of your content. They need to easily be able to look through the content on the landing page they arrive on and find keywords that let them know you have what they need. Again, when it comes to Google, or Bing/Yahoo, they are looking for the same thing to show your site in search results.
If people can’t easily make their way around your website, you will lose them fast. We recommend keeping your menus simple. Keep in mind that in today’s online world, many people will find you on their smartphone or iPad and too many menus can be super confusing. Simple really is better in this case. Paired with organized content, you can do well with a simple way to navigate your site.
As we alluded to above, your website needs to be mobile friendly. There was a recent release of Google’s search ranking algorithm that makes this even more important as now rankings can be directly related to whether your site is mobile ready or not. A responsive website will re-size to whatever type of device your are using. Many small businesses have a website, but don’t see the importance of updating it. This is a crucial update to consider, as it can directly affect the performance of your website.
Don’t make potential clients look all over your website to get a hold of you. Make your contact information easily available in the footer of your website or on a very easy to access contact us page. We also recommend a easy to fill out contact form that clearly targets what a person may want. Quote and estimate forms, contact us forms – these are all great options to make it easy for your customers to reach you.
First and foremost, make sure all legally able to use all images you have on your site, and that these images clearly represent your business. Next only use high quality images to make the biggest, clearest impact with viewers.
Website design changes all the time, and you want to make sure that you change with it. Keep your website fresh and modern, and keep with current design trends if you can. The most important thing is to love your website. Have pride in it just like you would your storefront or office. Remember what we said in the first part of this blog – your website is your first impression to most. If you love your website it will show.
This is why Websites to Impress says “Love Your Website, We’ll Show You How!” We truly believe that your website and all of your online marketing is a huge key to the success of your brand. Even if you are a small business, believe it or not, you have a BRAND. Be clear and consistent through all of your online media from logos, to social media, to email blasts. Paint a clear picture of your business and you will see results. Call WTI to setup an appointment to get a free quote for your website. We are ready to help you love your website!
Many people think that paid solutions like Google Adwords and Bing Ads are the best solution to be found on the web. Others rely strictly on their social media presence to get them marketing results. We are here to tell you that while both of these are great, and yes – possibly a neccessity in this day and age of online marketing – you don’t want to ignore organic search.
It used to be that most business website owners relied completely on search engines results to get traffic to their website. In today’s world, marketing solutions are much more diverse, and it leaves people not knowing where to start. Many people find organic search the way of the past. Maybe this is true. Or IS it?
We all know how important it is not to put all your eggs in one basket. This is true of your online marketing campaign. What we do know is that it is important to consider SEO and organic search results for quite a few reasons. Here’s the reasons we best on as being the most important for your business:
1. ROI – as far as cost is concerned, your cost per lead for organic search results will provide a better return on investment, especially as you complete SEO on your website over time. The cost per lead statistically will go down as you have search engine optimization performed on your website.
2. Depending on social media alone is a scary prospect – you have no control how Facebook and other social media displays your information in the feed. Facebook recently started giving more credance to paid or boosted posts in their feed, so your followers don’t see as many of your posts as they used to. This could continue to occur, so it is good to follow through with SEO for organic to make sure you have organic results to back up social results. SEO companies like WTI are always keeping up on the most current Google changes (also called algorithms and have names like Panda and Penguin), so you don’t have to worry about loosing organic traffic loss the same way.
3. Social media creates traffic but the bounce rate can be high – with SEO and organic search, your SEO team is working on your website all the time, improving customer experience. This means that when you show in organic results and someone gets your website that way, you may have more page visits and a lower bounce rate than you might with social.
4. Keywords – this is a big one folks. When someone is looking for a product or service, they are searching with keywords. When someone is searching for your type of business using keywords, that shows intent or a need for your product or service. These are the people truly looking for something. When someone searches “plumbing services Milwaukee, WI” or “home improvement company Peoria, IL” they are looking for someone local to perform a service they need. Organic truly provides in these cases, as keyword searches are the basis for organic search results. Also, local SEO is more important than ever. 93% of the time the Google shows local search results at the top of the first page. That’s big for your business if you can make it into those local results.
5. SEO is an investment – the best thing about having SEO (search engine optimization) done on your site is that it doesn’t go away. If you use Adwords, as soon as you stop paying for clicks – POOF – no results. SEO and organic search don’t work that way. The work that is done will continue to provide you with results over time. While we recommend using Adwords for certain parts of your marketing campaign, SEO is a true investment that with provide ROI for years to come.
So when working on your marketing plan, don’t ignore organic search. It could be your website traffic meal ticket, and doesn’t appear to be going away any time soon. To learn more about SEO, or to come up with an online marketing plan that will help your business, contact the SEO / Online Marketing experts at Websites to Impress. We are located in both Iowa and Illinois, but with with clients all over. We would love to get you ranking organically, as we truly believe in it! Call today.