If you are a business owner, you understand that you need an online presence in order to thrive as a company or service provider. Now-a-days, almost 90% of people looking for a service will search online before they do anything else.
Research also shows that 75% of online users do not click past the first page of results when searching for a service or product. Eek! So the question is, how do you get your website to show up so people will see it?
Even if you have an efficient and well-designed website, you may not be benefiting from it if you are not properly utilizing SEO (Search Engine Optimization). In order to increase your traffic, you need to increase your rankings. SEO is a Search Engine Marketing tool that will help you do just that.
1. Organic Search Results are the number one way people get to your site. A lot of people tend to scroll past advertisements and get to organic search results – which are results generated by SEO. Why is this? Perhaps it is because they are looking for a company that made its way to the top with a good reputation and optimized content rather than just by paying for an ad.
Here’s an interesting statistic for you: It is 300% more likely that someone will reach your site through an organic search result than through social media. Inbound SEO leads also have an extremely higher close rate than outbound leads such as direct mail and print advertising. This just goes to show that as important as social media and other forms of advertising are, SEO is that much more essential.
2. First Impressions Are Everything. When your company shows up in search results, the first thing that your potential clients see is your title tag and meta description. Many businesses don’t pay any attention to their title tags and meta descriptions, but these are the things that are going to determine whether a potential client clicks on your site or not. SEO focuses on optimizing things like title tags, meta descriptions, and keywords so that your first impression will be a good one. Better yet, once potential clients reach your site, they will be able to easily navigate it with the helpful links and optimized content that SEO provides.
3. Investments Give Back. When you pay for SEO services, you are not just paying for an advertisement that gets you to the top of Google. Once you stop paying for ads, you stop showing up in search results. With SEO, this is not the case. You are making a long term investment for your company. The more optimizing that you do, the higher you will rank. The higher you rank, the more clicks you will get, which leads to higher conversion rates and a greater return on your investment.
At Websites To Impress, we have a dedicated team of content writers and technical analysts that are focused on using the latest SEO techniques to increase the business of our clients. We work hard to devise a specific SEO strategy for your business, so that you can thrive in your industry. We are passionate about customer service and want to collaborate with you to increase the rankings of your business.To learn more about our SEO services, give us a call today.