Why PPC Should Be a Part of Your Online Marketing Strategy

What is Pay Per Click?

As we discussed in our most recent blog, How Important is SEO?, research indicates that 75% of online users never click past the first page of results on a search engine. Like SEO, Pay Per Click is a Search Engine Marketing tool that will help you get to that first page, increasing your traffic tremendously.

Pay Per Click is essentially what its name implies: you pay for every time a potential client clicks on your ad, an ad that will show up first on Search Engine Results. Whether you use Google Adwords, Yahoo Search Marketing, or another Search Engine advertising program, your business will show up in the sponsored section of the search results for your specific keyword.

Four Reasons To Utilize Pay Per Click

Here are some of the main reasons why you may want to invest in PPC:

  • Extremely Quick Results: If you are looking to increase your traffic and conversion rates practically overnight, Pay Per Click is for you! One of the greatest things about this advertising strategy is that you will see immediate results, and benefit from more leads, more customers, and more profit.
  • Target Potential Clients: Another great thing about PPC is that you can customize it to target specific consumers at specific times and places – and even on specific devices! You can get your ad in just the right hands to increase your leads.
  • You Choose The Price: The idea of paying per click may make you feel like you won’t have any control over your advertising spending. Fortunately for you, PPC allows you to set your own budget and put a cap on your daily spending. Keep in mind though, that the more you invest, the more results you will get.
  • Consistent High Rankings: From time to time, Search Engines like Google and Bing will change their algorithms, which means that certain sites can lose their rankings instantly because they were optimizing according to the previous algorithm. PPC protects you from algorithm changes – which proves it to be a steady and reliable method of advertising.

Pay Per Click vs SEO

So how do you choose between Pay Per Click and SEO? Ideally, you would want to have both. Organic traffic generated by SEO is better than paid traffic and will likely get you more leads – but only if you are showing up on the first page of results.

Having paid traffic and being on the first page is better than having organic results but ranking on the 3rd, 4th, 5th, or 16th page. Sometimes, if you have a really competitive keyword like “auto insurance”, it will be harder to rank purely through organic SEO. So you need to decide: Do I want to pay a lot of money for instant results, or work for months (or even years) to get to the top rankings organically?

IMG_4433-6If you are trying to make a decision about SEO and PPC, Websites to Impress can help. SEO and PPC require extensive knowledge and experience. Trying to learn it yourself will cost you a lot of time, and you may lose a few hundred dollars in the process. Hiring a SEO Specialist and PPC Analyst that can collaborate with you and work towards your business goals is the best way to go about it. Here at WTI, we can work with you to create a personalized Search Engine Marketing plan that will benefit you and your business. Contact us today to learn more.