Sometimes small business owners are doing everything they can just to have a web presence. They figure that if they can just get a website out there, that should be enough. Then they hear about SEO (Search Engine Optimization) and figure they will never be found in a world full of businesses that are already doing SEO and trying to target the same keywords they would.
What small business owners don’t always know is that there is a great thing called local SEO. When someone searches in a local area local businesses should be returned in the results. Google will even display a map with listings in some cases pointing potential customers right too you. What great news, right?
To get shown in the local results the way you would like, you need to be consistent. All of your listings that are found online should be claimed and the NAP+W information (or Name, Address, Phone and Website Information) needs to exactly match your website. You need to be setup with Google tools and have Google My Business setup and verified on Google. Social media profiles are always a huge plus, especially when they list your NAP+W information as well. Not to mention social media profiles show up in search results too! Not sure if you have noticed but YouTube and even Pinterest results show up many times on page one in a search.
Websites to Impress, Inc incorporates local SEO into our SEO plans. It can bring huge results for local businesses that offer products and services to a local service area. We have an SEO plan that is surely right for you. If you visit our SEO page on our website, we provide a free SEO audit of your business and your website to let you know what we recommend. Our SEO packages differ from other digital marketing companies because we don’t force you to sign a contract. We believe in our SEO skills so much, that be believe you will want to stay with us once you start, because we can show you results and return on investment – AKA – LEADS!
Call today to get your free SEO Audit. See if local SEO is right for your business. Don’t let SEO intimidate you. Get a team behind you that can show it who is boss – YOU!
Read More: Why Local SEO is More Important than Ever
It’s that time of year and as a business owner with a website you want to make the best of all the traffic coming to your website. Here are a few small tricks that you can do to help convert those people visiting to sales.
By offering a percentage off a purchase or free shipping you can easily make up someone’s mind about a sale. You can even have a pop-up offer right when people come to your site.
Make sure your offer or free shipping graphic is front and center and make sure it is on each page so that where ever people enter the site they will see your promotion.
This is a great way to gain subscribers to your emails. You can offer an email specific promotion if people subscribe.
If someone has been to your site before, a remarketing campaign can help bring them back by showing your ad on other sites they visit. It’s a great way to make your brand visible during the holidays to previous visitors.
Add banners, blogs, graphics to your site that are stylish but definitely say the holidays. It’s a great way to get people in the mood to shop! Don’t forget to update your social media with banners and graphics with the same theme and look for branding purposes.
If your website has a fun look and feel, people will feel good when they visit.
Happy Holidays from Websites to Impress, Inc!