Why 2017 is the Year to Update Your Website

While most business owners know that it is important to freshen up your website design every few years, we are finding that this year is a big year to make a change. The reasons are actually quite a few reasons to update your website in 2017, and they don’t all have to do with design per say. Quite a few of the reasons have to do with your visitors and your search engine rankings. Who would have thought!? Let’s break it down.


2017 is the “Year of the User”

As we mentioned in a blog in February, the user is now the biggest “ranking factor” for a website. So what does that mean exactly? It means that many of the ranking factors that Google considers important bank on how a user behaves when they visit a website.

ARTICLE: See how Search Engine Journal predicted the user experience would be a ranking factor

By making your website easy to maneuver and understand, and by adding elements that engage your users, you can actually be more appealing to search engines as well when it comes to both organic and paid search. Landing page experience has been a factor for Adwords and has more recently been considered for organic results as well.

FACT: What is Landing Page Experience? Read Google’s Definition

As Google Partners, one of the biggest things we have learned about SEO is that ranking well for keywords means nothing if it doesn’t contribute to your bottom line. Using your WEBSITE DESIGN to improve user experience (also referred to as UX) can actually keep people on your website, and by designing in a way that is always keeping your users in mind, you can lead them exactly where you need to. You can get them to convert into a call, email, or chat session which in turn betters your bottom line. So that is where current design trends come in.


WTI Design Team Weighs In on Design Trends

So, we asked our design team what the current trends are. Oddly enough they fit exactly what we would expect from our comments above on user experience. Here is what we learned.

Web Design Arturo weighs in on design trendsFrom Arturo: “I think sites are becoming simpler in their aesthetic, using more graphics and icons, less text, and more space.”

Arturo is right! By creating a site that isn’t cluttered, has more concise content (still keyword rich when appropriate!), and visual we are finding that users are staying on the site longer, thus stats in Google Analytics for time spent on pages, pages visited per session, and bounce rate are showing better performance.

Cynthia, on our Web Team, weighs in on website designFrom Cynthia: “People are getting away from too much content. I’ve also noticed huge videos used as a banner.”

Cynthia is ALSO right! By using tools such as engaging 360 videos or drone videos when users initially come to your site, you immediate engage them in something visual, while providing them information about your product or services. While you still want content on your website (content will NEVER stop being a ranking factor!) web designers and SEOs are recognizing that when you optimize for the user vs. the search engine, site performance for both organic and paid search results seems to follow suit.


What's the next step to site re-design?So, to Re-Design Your Site, What’s Next?

Look at your site as if you were a visitor. If you aren’t impressed by your site compared to other sites you have seen, it’s likely you are loosing potential customers for the same reason. Why not get a FREE ESTIMATE on an updated site? At the same time we can evaluate your site, make sure it is responsive, and recommend digital marketing strategy specifically for your business. We can make sure you love your website, but will also guide you to make sure you are following the trends that will keep people on your site and adding to your bottom line.

Call and get your free quote today – 309.489.0026 and ask for Brandy Stockton. We proudly serve Iowa & Illinois and ALL of the USA. Love your website, we’ll show you how!