SSL Certificates: 3 Very Good Reasons to Get One Installed Today

To Install an SSL Certificate or Not to Install an SSL Certificate. That is the Question.

A question we have had a lot of late is whether or not there are benefits to having an SSL Certificate for your website. To push that even further, there are questions about if having an SSL is a requirement for all websites. Let us break this down for you and give you our advice.

What is an SSL Certificate?

First, let us explain what an SSL  is and what it does for your website. 

SSL CertificatesSSL stands for Secure Socket Layer. That alone means very little to anyone. It’s what the SSL certificate does that is important. A SSL certificate is a tiny data file. It’s job is to digitally bind a cryptographic key to a website. It is installed on your server and when it is installed you will see a little padlock icon in your browser by the website url. You will also notice that the prefix to the url changes from http:// to https:// to indicate that a certificate is in use.

It ensure people that their connection to your website is secure, or safe. The cryptographic key is used to encrypt all transmitted data from the website. It also authenticates the identity of the website it is installed on. It is sometimes called a digital certificate. So, in simple terms, it makes things safe and gives people a warm fuzzy feeling when they come to your website.

A SSL certificate sounds pretty great right? What would be the downside? It does cost a bit extra to have one installed and has to be renewed annually.

Online SecuritySo Should YOU have a SSL Certificate for Your Website?

The short answer is like YES.

But aside from that warm, fuzzy feeling, WHY do you need one?

REASON NUMBER ONE: Search engines like Google may rank your website better if you have one installed. Back in 2014, Google indicated them as a ranking factor for SEO. This is one VERY good reason to have one installed. Read more about this revelation by clicking HERE.

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The above message is available through Firefox on sites without SSL Certificates.

REASON NUMBER TWO: There are indications that browsers will show sites as not being secure, and some browsers have already started to point it out to users visiting sites not secured with an SSL. User trust is going to become more and more important as more and more sites install SSL certificates. You don’t want to be left in the dust.

READ MORE: 31% of Websites are Now Secure

REASON NUMBER THREE: SECURITY. Simply said, we live in a time were digital security is an issue. You can help protect visitors to your website by having an SSL certificate installed.

WTI Can Help Install a SSL Certificate for Your Website

We can install and maintain your website’s SSL Certificates. We make it easy by keeping track of when it is set to expire and we will make sure it gets reinstalled annually. So maybe it is time to jump on the security bandwagon. SSL certificates go beyond banks and online stores in today’s online world. Let us help you get secure and stay that way.

 

Digital Marketing: How Do You Determine what You Need

There is no easy hook to figuring out what you need for digital marketing.

digital marketing hookI only wish it were that easy. It’s a question we get quite frequently from clients when they complete their website or after they redesign their website and are looking to expand their online presence. I get a lot of comments and questions like these:

“I want to rank number one in Google.”

“I want everyone to know my brand.”

“My website is online now, why can’t people find me?”

There is no simple hook or answer to these comments / questions. It takes research and time to find the best process for each individual client to determine the best digital marketing strategy for their business. So where do you begin?

Ask Two Simple Questions

To start, ask two simple questions.

  1. Am I getting leads from my website?
  2. If I am getting leads, can I determine how I am getting them and how many?

If you don’t know the answers to the questions above, you don’t know if the investment you make in your website is worth it. The biggest goal that most businesses have for their website is get get leads from their website, real business. The biggest problem is most people don’t know if that is happening. By working with a smart digital marketing company, they can use tools such as call tracking and Google Analytics goals to determine if people are reaching out to you via your website and how. This can help you make a more educated decision on what types of marketing work for you.

Click Here to Read about Google Analytics Goals

Understand it is a Marathon not a Sprint

Once you are setup to measure return on investment, it is important to consider what methods of digital marketing would work for you. So what are the most common methods? There is no magic hook to get you positioned for greatness on day one of digital marketing. It’s a marathon, not a sprint. Understanding the tools in the digital marketing toolbox are key. Click on each item below to learn more!

Search Engine Optimization or SEO: SEO is a long term strategy to consistently improve your website so it ranks better for keyword searches relevant to your business on search engines. Your digital marketing team will need to develop keywords using keyword research for words and phrases that will bring search volume to you. This is something that always should be evaluated and re-evaluated. The site should then be optimized for those keywords. There are numerous onsite and offsite tasks that need to be constantly worked on to position you for the ever changing landscape on search engines. SEO takes time and research but will lower your cost per lead over time.

Click Here to Learn Specifics on Local SEO 

Pay Per Click (a.k.a. Adwords, Paid Advertising, SEM): This form of digital marketing works well for businesses with large budgets, or businesses just starting out online where SEO is not bringing them a ton of search volume yet. Ads are positioned high in search engine results to provide you viability, but you need to keep in mind you are bidding against your competitors for the top spots for keyword searches.

Online Reputation Management: People right reviews, and give their opinion about your business whether you know it or not. Knowledge is power when it comes to your online presence. By knowing what reviews exist online, you can respond to them and look for ways to get positive information about your business online. Reviews can actually play into your search engine rankings, especially local results. It’s important to know where you stand.

Social Media: Such a powerful and inexpensive tool. Using Facebook, Instagram, Twitter, and other social platforms you can reach out to people and direct them to your website. Using social media marketing in the form of ads and boosted posts, you can reach out to people in almost any area or demographic that might not otherwise know you are there.

Email Marketing: Staying in front of your existing client base is an excellent way to retain them and build awareness as to what’s going on with your business. It’s a great way to offer specials, get feedback, promote new services or products, and more.

So How Do You Determine what Methods are Right for You?

This can be the tricky part. On your own, you might not know where to begin. By using a digital partner like Websites to Impress, you can make a marketing plan. We have tools to compare you to where your competitors are on the digital landscape, and we can build a custom digital marketing plan to put you a step ahead. Our digital marketing plans are built in a way that we can use ALL of the tools above based on your current needs, as well as the results. We can look at how your digital marketing is working and do more of what is working and less of what isn’t.

So, while there is no easy answer to what digital marketing works best for everyone, we do have the ability to figure out what will work FOR YOU and YOUR BUSINESS. For a free estimate as well as an analysis of your current web presence, contact Cindy or Tammy at Websites to Impress. Let us come up with a custom digital marketing plan built for you.