While most business owners know that it is important to freshen up your website design every few years, we are finding that this year is a big year to make a change. The reasons are actually quite a few reasons to update your website in 2017, and they don’t all have to do with design per say. Quite a few of the reasons have to do with your visitors and your search engine rankings. Who would have thought!? Let’s break it down.
As we mentioned in a blog in February, the user is now the biggest “ranking factor” for a website. So what does that mean exactly? It means that many of the ranking factors that Google considers important bank on how a user behaves when they visit a website.
By making your website easy to maneuver and understand, and by adding elements that engage your users, you can actually be more appealing to search engines as well when it comes to both organic and paid search. Landing page experience has been a factor for Adwords and has more recently been considered for organic results as well.
FACT: What is Landing Page Experience? Read Google’s Definition
As Google Partners, one of the biggest things we have learned about SEO is that ranking well for keywords means nothing if it doesn’t contribute to your bottom line. Using your WEBSITE DESIGN to improve user experience (also referred to as UX) can actually keep people on your website, and by designing in a way that is always keeping your users in mind, you can lead them exactly where you need to. You can get them to convert into a call, email, or chat session which in turn betters your bottom line. So that is where current design trends come in.
So, we asked our design team what the current trends are. Oddly enough they fit exactly what we would expect from our comments above on user experience. Here is what we learned.
Arturo is right! By creating a site that isn’t cluttered, has more concise content (still keyword rich when appropriate!), and visual we are finding that users are staying on the site longer, thus stats in Google Analytics for time spent on pages, pages visited per session, and bounce rate are showing better performance.
Cynthia is ALSO right! By using tools such as engaging 360 videos or drone videos when users initially come to your site, you immediate engage them in something visual, while providing them information about your product or services. While you still want content on your website (content will NEVER stop being a ranking factor!) web designers and SEOs are recognizing that when you optimize for the user vs. the search engine, site performance for both organic and paid search results seems to follow suit.
Look at your site as if you were a visitor. If you aren’t impressed by your site compared to other sites you have seen, it’s likely you are loosing potential customers for the same reason. Why not get a FREE ESTIMATE on an updated site? At the same time we can evaluate your site, make sure it is responsive, and recommend digital marketing strategy specifically for your business. We can make sure you love your website, but will also guide you to make sure you are following the trends that will keep people on your site and adding to your bottom line.
Most people have used the Internet to either buy something or to learn more about a product or service before making a purchase. According to Retailing Today, 81% of shoppers do some type of online research when thinking about making a purchase.
A majority of shoppers (60%) use search engines when beginning their research. This means it is important that your website is well placed on search engine result pages (SERP).
What do they do once they find your site? Here are the top four actions that customers perform online:
Once they get this data, they begin to form an opinion on whether or not they are going to buy the product or service.
To be useful to potential customers, your website should have all the information they will need to make an informed purchase. Once they choose a website to look at, there are a few things that the average shopper looks for. In a study by Econsultancy, 61% of shoppers look at reviews provided by other customers before making their purchase. They may also look for warranty information, prices, or information on specific models. They may also look to see if there are any sales or discounts being offered, along with payment and shipping information. If any of these topics are applicable to your product or service, make sure you provide the needed information.
Speaking of information, it is vital that your shoppers receive the correct data. If the information they receive online is incorrect or misleading, customers will lose trust in your company. Nothing is more frustrating than showing up at a store, only to find the hours online were wrong or, when a purchase arrives, it is not what they expected. An unhappy customer is usually not a returning customer. A dissatisfied customer will tell 10-15 people about what they experienced and, if they post it on social media, that number grows exponentially.
So, what stops people from buying from you online?
(Side note: I once bought a very necessary part for my car online. They only offered delivery through the U.S. Postal Service, even though I offered to pay for overnight shipping. No dice. I had to wait a week for it to arrive while my car sat on a lift at the local mechanic. Needless to say, I won’t be using them again for car parts.)
If a potential customer is going to be doing research online, you need to get them to buy from you. The first thing you should do is make sure that you have SEO working for you. The SEO specialists at Websites to Impress can help you with that, as it is a big undertaking. You need to get your website to the top of the search results, as users are most likely to start at the top of the page and work their way down the list. We’ll analyze your market and target audience and identify the keywords that your customers are using. Those keywords will be used in your product titles and descriptions and your published content will be optimized. You should make sure to take advantage of your social media accounts to amplify your message, also.
Customers come to your site to learn about your products or services, so make sure they get the information they are looking for. Make sure that you have clear and informative product descriptions. The information should be appropriate to your audience: are they trained people with industry knowledge or are they laypeople with limited prior knowledge? Reviews and testimonials are indispensable and you can reward people for providing user reviews. In addition, use clear, quality photographs that are detailed, so the shopper can see what they need to make a decision. It’s also a good idea to have videos available, either on your site or through links to YouTube or Vimeo channels. According to Ascend2, a staggering 87% of businesses report that video increased their marketing effectiveness.
Make sure that your website looks credible and professional. Most people will be hesitant giving their business to a company that has a website that looks like it was thrown together earlier that day or worse, 10 years ago. You take a lot of pride in your brick and mortar store, so make sure your website reflects that pride in ownership. Make sure that your contact information is readily available and you offer excellent support service. A well-handled problem can turn a dissatisfied customer into a return customer. Protect your client’s financial information by providing online security and posting the certificate, so they know that you are a reliable and responsible business.
Websites to Impress is a great resource to help your website generate sales, whether you sell a product or a service. Contact us today to learn how we can optimize your site and help your company become more successful.
Just like when you are trying to get a healthy body, one of the secrets to having a healthy SEO ranking is going organic. The hardest part of this is changing all the previous SEO work that was done in the past. The rules have changed a lot and they did so quickly. In the past, it didn’t matter if your website was easy to use, just as long as it was packed with keywords.
Now it is much more important that a website gives the user what they need. By giving your customer what they are looking for, you will be helping your site move up in the Google rankings. Google is trying to give the end users a positive experience. It doesn’t matter how happy they make advertisers and business owners if no one uses their search engine.
Potential and returning customers should find your site educational and useful. You should be considered The #1 Source for whatever information they are looking for. Content should be informative and blogs should be helpful.
With the explosive growth of smartphones and tablets, Google has tried to make the desktop experience look similar to the mobile one. They have done this by putting more paid search ads at the top and pushing the organic results down the page. Depending on the intent of the user, these paid ads may provide a better experience, giving the user the information that they are looking for. For example, if you are looking to buy a computer, you aren’t going to want to go to a site that teaches you how to build one, you’re going to want a site where you can shop for a computer and possibly buy one.
If you have a brick and mortar store, it’s very important that you get listed in the local results. People that are using their phone to do research are probably out and about and looking for something near them. Searches that end in “…near me” are increasing, so it’s essential that you have your local information set up in the code of your website. People are probably not going to take the time to scroll past the top listings if they are on the move and looking for someone that offers what they are looking for.
By pushing the purely organic results farther down the page, those sites will have fewer click-throughs, so you have to make every visitor count. It is more important than ever that you plan a strategy that integrates paid advertising and organic SEO. Your website needs to appear where your customers can find it easily. You need to make sure your customers can find you when they do a search and, once they get there, they stay on your website. If you are doing pay-per-click, you want to make sure those clicks translate into sales, so the customer needs to be driven to making a purchase or contacting your company.
The behavior of searchers has changed now that more of them are using mobile devices to do their research. Google calls the new driving forces behind potential purchases “micro-moments” . They list them as “want-to-know. want-to-go, want-to-do, and want-to-buy” moments. People are looking for instant answers to their queries and if they can’t find it quickly on your site, they are going to move on. Smartphones and the Internet have given consumers high expectations; in the words of the immortal Freddie Mercury, they “want it all and [they] want it now”. Recent studies show that over 80% of shoppers do online research before making a purchase. Not only does your site have to have the information they are looking for, it has to be readable on a variety of devices, also known as being responsive.
Having a website that quickly and efficiently solves a user’s problem or answers their question is the key to driving traffic through your website. Make sure your website is essential in helping a potential customer with their situation, whether it is just finding your address or store hours or letting them know that they need to hire your company. The whole reason you have a website is to increase business, so make sure your site is doing its part.
When you work with Websites to Impress, our team of SEO specialists will make sure your site is set up for all the changes that are occurring with Google’s search results. Give us a call today and see how you can get the most out of your website.
When a customer contacts you either through your website, a phone call or through email, one of the first things that should be done is to enter them into a tracking system. When you do this, it allow you to market to potential future customers and to observe trends over a period of time. By recognizing trends it can aide in better business decisions. It is important to get the pertinent information on a contact form without overwhelming your customers. The information that will help for initial communications should include the following:
When you have a managed website, all of this information is tracked for you and will bring you more clients. To gain these leads, you need to have a website that generates traffic. At Websites to Impress, we know the tools that will target potential clients to go to your website. Websites to Impress will make your website easy to navigate through and the contact form easy to find and accessible.
We have an experienced team that includes:
As a website development company, we know how important it is to get the potential customers to your website and have it built to capture leads. Some common tools we use to gain traffic to your website is through blogs and good SEO practices.
With a website that brings leads, these leads bring contact with your company, this contact leads to sales, and sales bring more work. This becomes a constant cycle and keeps your business going.
Websites to Impress will get to know you and your company and take your design and put into a platform that fits your needs. With our experience you can be assured that your company will get the advertisement you need at a reasonable price. Other advantages to having us manage your website is our e-marketing which includes:
Remember, more leads means more business. Let the professionals at Websites to Impress create a website for your business that will bring the leads you need and track these leads so that you know where to put your marketing dollars.
We have been in business for over a decade and have offices in Des Moines, IA and Geneseo, IL but have customers throughout the entire United States and in Canada. Don’t hesitate to contact us today and get started on creating a website that will bring you customers and build your business!
As a website developer, Websites to Impress, focuses on all of the new and upcoming information so that your website will be one of them that ranks at the top of search engines. Websites to Impress is aware that Google is adding criteria that will allow them to rank sites that are mobile friendly. This means that the criteria will rank websites that are mobile friendly at the top and those that are developed for only desktops or laptops will rank lower in the search engine.
That is why it is important to have a website developer like Websites to Impress optimize your website so that it will be mobile friendly. This includes avoiding software that is not mobile friendly such as Adobe; text that can be read without zooming; shrink content so users don’t have to zoom or scroll horizontally; place links that are far apart so that just one can be easily tapped.
The google search engine is a powerful tool and with the use of mobile devices for website searches that is increasing rapidly, it is important that your website is built so that when someone searches for you on a mobile device, they can find your company. We are coming into a time when someone’s first internet exposure is through a mobile device. Not having a mobile friendly website will hurt your business because it won’t rank at or near the top. People browse for websites throughout the day and when traveling. It is important that your website comes up on a mobile device and is easy to read and is compatible with the mobile device.
Websites to Impress has the professionals that make sure your website is responsive which means that the content, audio/visual players, images and other elements are able to respond to any of your mobile devices. We are ahead of the game when it comes to making a website mobile friendly and when Google launches its new criteria for ranking based on mobile-device-friendly, your website will be ready to rank right there at the top. When we develop your website, we make sure that the design and content is mobile friendly.
You can be assured that when Websites to Impress develops your website, that we know all of the latest criteria and factors regarding how to get your website to rank at or near the top of a search engine. Don’t let your website get lost because it is not developed for a mobile device. Let Websites to Impress develop a website that is ready for any type of device weather it be desktop, laptop, or mobile. We will make sure that it is user friendly on any device.
In the past, Google was not designed to track down content buried in a mobile device. That is all going to change and your website needs to be ready. Let Websites to Impress make sure that you have a website that can be searched and ranking at the top of any device. Your business will increase and you will be heads-up above your competitors. We have been in business for over a decade with offices in Geneseo, IL and Des Moines, IA but have clients throughout the entire United States and in Canada. Our team consists of:
Don’t let your business get lost on a search engine on a mobile device. Let Websites to Impress optimize and develop your website for any device that people will use to search for your business. Contact us today!
Poor online reputation can damage any business, large or small. As our lives are increasingly lived out online, you might sometimes feel that you have little control over the way you appear online, especially with social media over-sharing. There are people that may want to do damage to your business’ reputation, tarnishing your good name. Business owners are sometimes taken off-guard by online reputation issues. Most business owners are either unaware that they have negative reviews or comments online, or don’t have the time to manage these problems when they are aware of them. It only takes one negative review to prevent potential customers from choosing your business. This why it is important to have an online reputation manager to keep on top of the situation and provide online makeovers.
Websites to Impress has the experts to help maintain your website and bury any negative search results and promote the content that is positive. What we do is make sure that all positive comments end up at the top of the website or on your social media so that when people search your website, they see the positive comments. A custom designed website can help with reputation management. It is easier to to change and update. Let the professionals at Websites to Impress provide you with a custom website that we can help you maintain and get your company noticed and ranking at the top of search engines.
At Websites to Impress, we can help you with your online reputation. To do this we use search engine optimization and online reputation management tactics to focus on:
With a custom website by Website to Impress, we can keep your website monitored and keep your website well maintained. With Search Engine Optimization (SEO), your content will stay current and links and images updated. This will help with the overall reputation of your business.
Websites to Impress offers reputation management packages to help promote a positive online reputation. We focus on finding and managing negative comments and reviews on sites like Yelp, Facebook, and Google +. We also can work with your existing clientele to gather positive testimonials, feedback, and reviews to be posted in places such as Google + and your own website. This can create a positive image of your company and also help boost your search engine rankings in Google. We have over a decade of experience creating and managing websites all across the United States and in Canada. We have offices located in Des Moines, Iowa and Geneseo, Illinois, but can work with anyone, anywhere when it comes to your online reputation.
By having a professional maintain and monitor your website, your online reputation will stay on the positive side. It also allows you to focus on what is important to you, your business! Let the experts at Websites to Impress help you with all of your website needs. From start to finish, website design to online management, our team has the experts it takes to help you keep a positive reputation across the web, to bring new customers your way. Call us today.
Websites like anything else, change over time. Websites need maintenance; items need to be added, removed, changed. Websites to Impress can help keep your website up-to-date and fresh with a website maintenance package. Website maintenance is important to any business. Your website can have a big impact on how your business if perceived. It has also been proven that a well-maintained website is critical for your business. All businesses need to have their website maintained to attract new customers and retain current customers. It also keeps your website ranking at or near the top of search engines. Websites with old content will rank lower when a customer is searching for a business or service. You want your website to be found when someone searches for you, that is why website maintenance is so important.
Your website is the first impression that customers have to your business, so you want to make sure that it is up-to-date and relevant. A poorly maintained website with broken links, errors, dead pages and outdated information can cause your business to decline. Websites to Impress will make sure that your website is well maintained. Here are some of the main reasons by website maintenance is so important:
Let Websites to Impress offer you a web maintenance plan that will work for you. When your website is looked at on a regular basis and updates are made, your business will get the customers needed to keep your business thriving. We have over a decade of experience, so we know what to look for and what updates are needed.
It is important to have a company that is an expert in website development and maintenance to keep your website fresh with content, images, and social media. Websites to Impress has
the experience and experts to make sure your website is maintained and up-to-date.
We have offices in Geneseo, Illinois and Des Moines, Iowa but we serve customers throughout the entire United States and in Canada. We have established an outstanding reputation and we intend to keep it that way. Don’t let your website become outdated. Let the professionals at Websites to Impress offer you the web maintenance package that is most suited for you.
Here are some of the things we will look at on a regular basis for your website maintenance:
Regular web maintenance is a vital to your business’ success on the internet. Failing to keep a well maintained website can cause financial loss for your business. Don’t let this happen. Let Websites to Impress keep your website well maintained so that your customers will keep coming back. Also, new customers will find your business and have a great first impression of it with a website that is well maintained.
Websites to Impress offers custom web design, web development, search engine optimization and e-marketing along with web maintenance. We can help you with any of your website needs and get your customers to notice your business. For your website maintenance package or any of your website needs, contact the professionals at Websites to Impress today!
E-Marketing is using the internet to promote and advertise a business. When you own a business, that is where you need to concentrate your time. You don’t need to stress about advertising your business. Leave that to the experts. Websites to Impress has years of experience to get you the advertising you need at a price that you will like. There are several ways that Websites to Impress can help you get your company advertised through your website such as:
Search Engine Optimization (SEO) will bring customers to your website continuously by getting your website ranking at or near the top of search engines. SEO is a combination of key words, key phrases, descriptions, titles, tags, images and more. Our writers are skilled at implementing these key words and phrases into your website so that the website ranks near the top when customers search for your product or service. Another necessary step for the best SEO results is content management. Content management keeps the content up-to-date and accurate. Websites to Impress offers several different packages for SEO to fit your needs.
Social Media Marketing is like any other advertising and marketing but is specifically limited to social media sites such as Facebook, Twitter, Linked In, and Google +. When you advertise on social media sites and they like it, they will share it with others and your business or service will get noticed by a lot of customers this way. Social media will continue to influence how businesses get noticed. Websites to Impress will hook you up to social media and get your business recognized.
Email Marketing Communicating plays a key role in building customer relationships. Email marketing is the most cost effective and efficient way to reach out to your customers. With email marketing you can have communicate to your customers regarding promotions, send newsletters, and let them know when there is a spacial event. Websites to Impress will get your business set up with email marketing so that you can begin to reach out to your customers.
Pay Per Click Advertising Pay per click is a way to advertise in which advertisers pay a specific amount each time one of their ads is clicked on. There are several advantages of pay per click advertising: you can set your own budget, real-time tracking leads, immediate search results, exposure on a local and national level. Pay per click is gaining popularity and is becoming a regular sight on many websites. Let Websites to Impress get you set up with pay per click advertising!
Content Writing Websites to Impress has experts in content writing so you communicate to us what you want, and we put it into words that will draw customers to your business. Good content creates credibility and attracts search engines. Let the experts at Websites to Impress write the content to get customers attracted to your business or service.
When E-Marketing is implemented, the return on investment can far exceed that of traditional advertising. Internet marketing lets a business or service reach out to consumers globally. It opens up new avenues for businesses to access consumers all over the world. It also provides immediate impact. E-Marketing also makes business hours 24 hours a day, 7 days a week for every week in the year.
Don’t hesitate to contact the professionals at Websites to Impress to get you set up with e-marketing. It will create new opportunities to get your business the competitive advantage over your competitors.
With over a decade in the business of website design and development, Websites to Impress has the experience and knowledge to get your custom website noticed and draw customers to your business. We have offices in Des Moines, IA and Geneseo, IL but we have customers throughout the entire United States and in Canada. Let us create you a custom website today!
When you are looking to find a company to design your custom website for your Quad Cities or Illinois business, you want a company that is local and gives you the personal touch.
Websites to Impress is located in Geneseo, Illinois and Des Moines, Iowa, but we serve the entire United States and in Canada. We start by getting to know you and your business and what you want to achieve from your website. The first thing we do is design and develop your website to fit your budget. Then we continue with hosting, email and content management. We also have a team of Search Engine Optimization (SEO) specialists that will focus on keywords and content to get your website ranking at the top of search engines. SEO is a combination of many things such as, keywords, key phrases, descriptions, titles, tags, images, and much more. With SEO, you will be assured that your website will be optimized each month and a ranking report will be sent to you.
Our web design team has experience in designing custom websites for many different types of businesses. We get to know our customers and their business and what they expect out of their website. Then the team goes to work to design the website that best fits your company’s needs. A website is the first impression that customers have to your business.
That is why it is important to have a design team that has many years of experience. With the progression of the internet and smart phones, more people search for a company through the internet. That is why a custom website will get your company noticed and draw more customers to your business.
Whether it is a new business that you are opening or an existing business that needs a custom website, Websites to Impress can help. Here are the steps we take for a custom web design:
We live in a time where anyone can become a business owner and anyone can develop a service, and this is largely due to the internet. Anyone with a computer can create a website using templates. With all of the competition out there, a template or DIY web design won’t cut it. These are some of the reasons why a custom website is better than a DIY website:
A custom website by Websites to Impress is optimized for search engines so that your company can be found easily. Also, most people search their computer or smart phones for product and services, so you want your website to be optimized. A template won’t have the optimization needed to get your business noticed.
We have experts in logo and design. A logo design is one of the first impressions that a customer will have of your company. It is important to have a logo design that will attract attention and capture what you business is about. Get you business noticed with a custom website by Websites to Impress. Located in Illinois and Iowa, we serve not only these two states, but the entire United States. We have built an outstanding reputation and intend to keep it that way. With over a decade of experience, you can be assured that when you contact the professionals at Websites to Impress, you are going to get a custom website that will get your business noticed. Don’t hesitate, contact Websites to Impress today!
Websites to Impress offers Search Engine Optimization (SEO) services for businesses in Iowa and Illinois. We also serve businesses throughout the entire United States and in Canada. Google, Yahoo, and Bing are the largest in the search engine universe. Customers are using these search engines to find products and services. That is why the need for SEO is so important for your Illinois or Iowa business. Where you rank in these search engines determines whether customers will find and choose your business over competitors. If your company does not show up towards the top of the search engine, your company is probably missing many potential customers. Top rankings also mean credibility. That is why it is important to let Websites to Impress help you get your company at the top of search engines with SEO.
SEO is a combination of many things such as:
With the experienced SEO team at Websites to Impress, we will implement these into your website so that it will show up at the top of search engines. Let Websites to Impress get your SEO in Iowa and SEO in Illinois started for your business. We get you noticed and bring more customers to you.
You might read that SEO is not the tool that it used to be. This is not true. SEO will always be a relevant tool to drive potential customers to your website in some what or another. SEO is ever changing, this we know. WTI makes it our business to stay on top of the latest SEO trends and methods to make sure your website maintains good search engine rankings. Websites to Impress will get to know your business and find what your business objective is. Then we can create a customized SEO approach specific for your business. We have the knowledge and understand the constant evolving ranking criteria used by search engines and we will optimize your website to make sure that it achieves a high ranking on the leading search engines.
Investing in SEO has many advantages. Some of these are:
When someone is looking for your business through the web and search engines, it is important to be ranked near the top. The SEO Specialists at Websites to Impress do the precise planning, researching and implementation. We get to know your business and use effective SEO strategies such as keyword selection and content optimization.
With over a decade in the industry, we have the knowledge and experience to get your website ranking near or at the top of search engines. We have offices in Geneseo, IL and Des Moines, IA but serve the entire United States and Canada. We make it our business to stay on top of what is new in SEO.
Websites to Impress is a full service website development company that not only offers SEO services, but also web design, web development and e-marketing. We serve the entire states of Iowa and Illinois including the cities of: