It’s been around for a bit, but up till now, it was a secret that only teenagers seemed to know about. Boomerang is a fun App from Instagram that you can use to make super short videos (not much longer than a GIF) to add to your Instagram profile.
It’s important to change things up to keep your followers engaged, and Boomerang is a fun way to do it. It is super easy to use, and the app is free at the Google Play Store or the Apple App Store. You can read up more on how to use the app here: http://blog.instagram.com/post/131684343987/boomerang-from-instagram. Boomerang takes a series of photos in quick succession and then plays it forward and backwards to create a fun loop video. You can catch someone jumping in the air, or as you can see above, blowing a bubble! Be creative and use it to show people more about your business, or just use it to show your fun side.
Check back again soon for more fun social media tips from Websites to Impress. If you would like to work with Websites to Impress on your social media management, these are the types of tools we can help you use to manage your social media profiles.
Contact our team to learn more about these and other great social media ideas!
For those of us in Social Media Management, Instagram has finally cut us a big break. At WTI, we can tell you that we are definitely…..well, relieved! The way it has worked in the past, you had to log out of an account and login to an account to get to it, and passwords aren’t remembered. If you manage many Instagram accounts, this can be tedious at best and down right painful the rest of the time.
Instagram has changed how it allows you to manage multiple accounts, so here is a quick how-to on the process, as it is not completely intuitive on how to set it up.
|1. Log into your main account. Locate your settings button in your profile:||2. Scroll down to the bottom of your settings screen and locate “Add Account” and click it.|
|3. Log into the account you want to add to your profile with your username and password.||4. From that point on you can be able to toggle from one account to another!|
This is a huge win for everyone that works on social media. Not just groups like ours that offer full social media management. Whether you are a blogger and are toggling between your account and your blog account, or you just want to have a second account for your dog, it is now possible and easy thanks to the latest update from Instagram. If you are interested in social media management contact our team at WTI. We manage every type of social media including Facebook (including paid advertising!), Linkedin, Twitter, Google Plus, Pinterest, and more. Contact us for any marketing help that you need in Illinois at 309-489-0026 and in Iowa at 712-792-4427. Thank you Instagram for making our lives just a little bit easier!
In a world that is all about social media, we are all so quick to post. What you think in one moment you are posting in the next. Sometimes this is not the best approach, especially when your business can really benefit from well thought out and useful posts.
Status Updates: Make your post attention-grabbing, but at the same time make sure the content is up to date, relevant, and informative. You want to stay under 50 characters to keep your readers attention. It is also a good idea to engage your readers with a question.
Provide Links: This is good for Search Engine Optimization if you link to your website in your status update, but also can provide additional, useful information for your reader.
When People Comment, Reply: Interacting with your commenters will engage them with you further. It helps to build trust and relationships. During this time you can further tailor the post to the people that are commenting, and also engage them to hopefully share your posts.
Engage your Reader with a Great Title: If you don’t catch them with the title, you might lose them before your even really had them. It’s the first thing they will read. Including keywords in your title will also help with SEO.
Draw People in with your First Paragraph: This is your chance to draw people in further and give them a feel for what they can expect in your article.
Add an Eye Catching and Relevant Image: Images make the article more interesting for the reader and break up the text. It also make the blog more shareable on other forms of social media.
The Length of Your Post Matters: It’s a best practice to keep your blog from about 500 to 800 words. That way it is long enough to get your point across, but not so long you lose your reader.
End with a Call to Action: A summary at the end of your blog is always a good idea, and it is a great idea to link your blog to another blog (where relevant) or ask readers to comment on your blog or share the post in social media.
Share your Blog on your Social Media: Manually share your blog post on Google + or use a format such as Hootsuite to automatically post your blogs via RSS.
Facebook: Keep your posts positive, make sure to include images where you can and make sure those images are simple so they appear well on peoples mobile devices. After all, many users of Facebook are on their phones! Post when you will be available to reply to commenters as well to benefit the most from your posts, otherwise schedule them to post when you will be available.
Twitter: Make sure you provide a clear call to action in your 140 characters, avoiding abbreviations. Good grammar is still important! Shorten URLs using a tool like Bit.ly to optimize your 140 character posts. Use mentions and retweets when possible to engage more users and use questions where you can. Adding images or videos can also engage more users. Use hashtags wisely.
Pinterest: Believe it or not people don’t want to see people on Pinterest. Pin pictures without people in them as they are shared more frequently. Pin images with multiple colors as it is proven that they are also repinned more often.
Google+: It’s a great idea to tag brands or other people. G+ users get notified when tagged and may engage with you. Watch for trending topics and get involved with them especially when they pertain to you or your business in any way. Use images on G+ because you can use full-size images of up to 800×600. Twitter isn’t the only home for hashtag either – use them wisely on G+ as well. As with Facebook, it is wise to engage your commenters to promote your post and hopefully get users to share your posts as well.
Instagram: Use the rule of thirds for your images by putting the subject of your image in only two-thirds of the screen. This is eye-catching to viewers of the image. Again, hashtag rule in Instagram, and there are certain hastags that come around on a weekly basis. It is good to familiarize yourself and use these popular hashtags. Make sure to reply to Instagram users that post to your images.
As Mark Cuban says in this video, a big mistake people make is not cleaning up their old posts. If you have old posts that are no longer relevant to your business, remove them. Social media doesn’t have to be daunting. It can be fun and extremely beneficial to your business. What you put into it is definitely what you will get out of it. The best part of social media is it is free. Use it often, use it wisely, and watch your business grow from your social media posts. If you need any assistance with social media management, Websites to Impress can help. Call us today with any questions!