Sometimes small business owners are doing everything they can just to have a web presence. They figure that if they can just get a website out there, that should be enough. Then they hear about SEO (Search Engine Optimization) and figure they will never be found in a world full of businesses that are already doing SEO and trying to target the same keywords they would.
What small business owners don’t always know is that there is a great thing called local SEO. When someone searches in a local area local businesses should be returned in the results. Google will even display a map with listings in some cases pointing potential customers right too you. What great news, right?
To get shown in the local results the way you would like, you need to be consistent. All of your listings that are found online should be claimed and the NAP+W information (or Name, Address, Phone and Website Information) needs to exactly match your website. You need to be setup with Google tools and have Google My Business setup and verified on Google. Social media profiles are always a huge plus, especially when they list your NAP+W information as well. Not to mention social media profiles show up in search results too! Not sure if you have noticed but YouTube and even Pinterest results show up many times on page one in a search.
Websites to Impress, Inc incorporates local SEO into our SEO plans. It can bring huge results for local businesses that offer products and services to a local service area. We have an SEO plan that is surely right for you. If you visit our SEO page on our website, we provide a free SEO audit of your business and your website to let you know what we recommend. Our SEO packages differ from other digital marketing companies because we don’t force you to sign a contract. We believe in our SEO skills so much, that be believe you will want to stay with us once you start, because we can show you results and return on investment – AKA – LEADS!
Call today to get your free SEO Audit. See if local SEO is right for your business. Don’t let SEO intimidate you. Get a team behind you that can show it who is boss – YOU!
Read More: Why Local SEO is More Important than Ever
The one thing you can plan on in the world of SEO is that you can’t plan on anything. Consumer habits and Google’s algorithms are always in flux, so, the best you can do is jump in and stay ahead of the wave. Here are some trends for 2016 we at Websites To Impress see as ones to watch.
Mobile optimization over desktop-Your website should work on a smartphone or tablet just as well, if not better, than on a desktop computer. More and more people are looking for instant information while they are on the go or multitasking. People use the internet everywhere: while shopping or dining, in the kitchen or bathroom, or while watching TV or working out. They may not have the time to do multiple searches and need the right answer to their query immediately. You may only have one shot to grab their attention, so make sure your website is there to fulfill their need.
Voice search-Because of the growth of mobile devices, there is an increase in spoken search queries over typed ones. Digital assistants like Apple’s Siri, Google’s Google Now and Microsoft’s Cortana are changing the way people search for topics. Long-tail keywords will become more important as people are not just looking for “pizza”, but “deep dish pizza near my home”. Search engines may reward pages that use a more conversational language over one that is accurate but sounds like a textbook. We’ll see why this is important when we discuss the next trend.
More than words-Keywords are still important, they probably always will be, but SEO needs to cover synonyms and related terms. Google’s Hummingbird algorithm, launched in late 2013, focuses on the meaning behind words, rather than the actual word. To stick with our pizza analogy, Hummingbird will be able to figure out that “Chicago-style pizza” probably means “deep dish pizza” and not “pizza in Chicago” and give you a more accurate search result. As Google’s bots continue to crawl through the billions of pages out there, meanings will become more and more important.
Local SEO-As the example above shows, people are looking for specific information, especially on their mobile devices. To keep with the pizza example, a website for a deep dish pizza place in Chicago is probably not going to be of any use to a user in Phoenix, no matter how good the site (or the pizza) is. Of course, you want your site to be at the top of search engine results, but if it doesn’t translate to purchases or click throughs, then it really doesn’t matter. If you have a local business, it is more important to be at the top of local searches, thereby driving business to your company or organization.
Social media importance grows-It is important that you not only have a website, but you have a presence on social media, such as Facebook, Google+, LinkedIn, Instagram, Twitter and so on. Not only does it spread the word about your business, but it lends authenticity to your organization. Potential customers will see that you’re not some shady company, but that you’ve invested time into your image and product. In addition, a social media outlet helps search engines know what sites are credible.
User engagement-OK, you’ve got your mobile site, and it’s all set to sell your Widgets in Springfield, but when people find your result on the search page, are they staying or are they clicking on another site right after yours? Search engines algorithms will start paying more attention to user engagement metrics. They want to make sure that the pages they are offering are really what the users are looking for. You need to make sure your website keeps the user there, interacting with your page and ultimately making a purchase or using your service, because really that’s the ultimate reason you have a website, isn’t it?
Predicting the future is never a sure thing, but maximizing the trends listed above won’t do any damage to your SEO and may make your results stronger than ever. We want to help you and make it our business to stay ahead of the changes and trends that are always developing. If you would like to know more about SEO, contact our team today. We want you to not only have a first-rate website, but help you get the best SEO results possible. Now, where can I find some good pizza…