A question we have had a lot of late is whether or not there are benefits to having an SSL Certificate for your website. To push that even further, there are questions about if having an SSL is a requirement for all websites. Let us break this down for you and give you our advice.
First, let us explain what an SSL is and what it does for your website.
SSL stands for Secure Socket Layer. That alone means very little to anyone. It’s what the SSL certificate does that is important. A SSL certificate is a tiny data file. It’s job is to digitally bind a cryptographic key to a website. It is installed on your server and when it is installed you will see a little padlock icon in your browser by the website url. You will also notice that the prefix to the url changes from http:// to https:// to indicate that a certificate is in use.
It ensure people that their connection to your website is secure, or safe. The cryptographic key is used to encrypt all transmitted data from the website. It also authenticates the identity of the website it is installed on. It is sometimes called a digital certificate. So, in simple terms, it makes things safe and gives people a warm fuzzy feeling when they come to your website.
A SSL certificate sounds pretty great right? What would be the downside? It does cost a bit extra to have one installed and has to be renewed annually.
But aside from that warm, fuzzy feeling, WHY do you need one?
REASON NUMBER ONE: Search engines like Google may rank your website better if you have one installed. Back in 2014, Google indicated them as a ranking factor for SEO. This is one VERY good reason to have one installed. Read more about this revelation by clicking HERE.
REASON NUMBER TWO: There are indications that browsers will show sites as not being secure, and some browsers have already started to point it out to users visiting sites not secured with an SSL. User trust is going to become more and more important as more and more sites install SSL certificates. You don’t want to be left in the dust.
REASON NUMBER THREE: SECURITY. Simply said, we live in a time were digital security is an issue. You can help protect visitors to your website by having an SSL certificate installed.
We can install and maintain your website’s SSL Certificates. We make it easy by keeping track of when it is set to expire and we will make sure it gets reinstalled annually. So maybe it is time to jump on the security bandwagon. SSL certificates go beyond banks and online stores in today’s online world. Let us help you get secure and stay that way.