While most business owners know that it is important to freshen up your website design every few years, we are finding that this year is a big year to make a change. The reasons are actually quite a few reasons to update your website in 2017, and they don’t all have to do with design per say. Quite a few of the reasons have to do with your visitors and your search engine rankings. Who would have thought!? Let’s break it down.
As we mentioned in a blog in February, the user is now the biggest “ranking factor” for a website. So what does that mean exactly? It means that many of the ranking factors that Google considers important bank on how a user behaves when they visit a website.
By making your website easy to maneuver and understand, and by adding elements that engage your users, you can actually be more appealing to search engines as well when it comes to both organic and paid search. Landing page experience has been a factor for Adwords and has more recently been considered for organic results as well.
FACT: What is Landing Page Experience? Read Google’s Definition
As Google Partners, one of the biggest things we have learned about SEO is that ranking well for keywords means nothing if it doesn’t contribute to your bottom line. Using your WEBSITE DESIGN to improve user experience (also referred to as UX) can actually keep people on your website, and by designing in a way that is always keeping your users in mind, you can lead them exactly where you need to. You can get them to convert into a call, email, or chat session which in turn betters your bottom line. So that is where current design trends come in.
So, we asked our design team what the current trends are. Oddly enough they fit exactly what we would expect from our comments above on user experience. Here is what we learned.
Arturo is right! By creating a site that isn’t cluttered, has more concise content (still keyword rich when appropriate!), and visual we are finding that users are staying on the site longer, thus stats in Google Analytics for time spent on pages, pages visited per session, and bounce rate are showing better performance.
Cynthia is ALSO right! By using tools such as engaging 360 videos or drone videos when users initially come to your site, you immediate engage them in something visual, while providing them information about your product or services. While you still want content on your website (content will NEVER stop being a ranking factor!) web designers and SEOs are recognizing that when you optimize for the user vs. the search engine, site performance for both organic and paid search results seems to follow suit.
Look at your site as if you were a visitor. If you aren’t impressed by your site compared to other sites you have seen, it’s likely you are loosing potential customers for the same reason. Why not get a FREE ESTIMATE on an updated site? At the same time we can evaluate your site, make sure it is responsive, and recommend digital marketing strategy specifically for your business. We can make sure you love your website, but will also guide you to make sure you are following the trends that will keep people on your site and adding to your bottom line.
Just like when you are trying to get a healthy body, one of the secrets to having a healthy SEO ranking is going organic. The hardest part of this is changing all the previous SEO work that was done in the past. The rules have changed a lot and they did so quickly. In the past, it didn’t matter if your website was easy to use, just as long as it was packed with keywords.
Now it is much more important that a website gives the user what they need. By giving your customer what they are looking for, you will be helping your site move up in the Google rankings. Google is trying to give the end users a positive experience. It doesn’t matter how happy they make advertisers and business owners if no one uses their search engine.
Potential and returning customers should find your site educational and useful. You should be considered The #1 Source for whatever information they are looking for. Content should be informative and blogs should be helpful.
With the explosive growth of smartphones and tablets, Google has tried to make the desktop experience look similar to the mobile one. They have done this by putting more paid search ads at the top and pushing the organic results down the page. Depending on the intent of the user, these paid ads may provide a better experience, giving the user the information that they are looking for. For example, if you are looking to buy a computer, you aren’t going to want to go to a site that teaches you how to build one, you’re going to want a site where you can shop for a computer and possibly buy one.
If you have a brick and mortar store, it’s very important that you get listed in the local results. People that are using their phone to do research are probably out and about and looking for something near them. Searches that end in “…near me” are increasing, so it’s essential that you have your local information set up in the code of your website. People are probably not going to take the time to scroll past the top listings if they are on the move and looking for someone that offers what they are looking for.
By pushing the purely organic results farther down the page, those sites will have fewer click-throughs, so you have to make every visitor count. It is more important than ever that you plan a strategy that integrates paid advertising and organic SEO. Your website needs to appear where your customers can find it easily. You need to make sure your customers can find you when they do a search and, once they get there, they stay on your website. If you are doing pay-per-click, you want to make sure those clicks translate into sales, so the customer needs to be driven to making a purchase or contacting your company.
The behavior of searchers has changed now that more of them are using mobile devices to do their research. Google calls the new driving forces behind potential purchases “micro-moments” . They list them as “want-to-know. want-to-go, want-to-do, and want-to-buy” moments. People are looking for instant answers to their queries and if they can’t find it quickly on your site, they are going to move on. Smartphones and the Internet have given consumers high expectations; in the words of the immortal Freddie Mercury, they “want it all and [they] want it now”. Recent studies show that over 80% of shoppers do online research before making a purchase. Not only does your site have to have the information they are looking for, it has to be readable on a variety of devices, also known as being responsive.
Having a website that quickly and efficiently solves a user’s problem or answers their question is the key to driving traffic through your website. Make sure your website is essential in helping a potential customer with their situation, whether it is just finding your address or store hours or letting them know that they need to hire your company. The whole reason you have a website is to increase business, so make sure your site is doing its part.
When you work with Websites to Impress, our team of SEO specialists will make sure your site is set up for all the changes that are occurring with Google’s search results. Give us a call today and see how you can get the most out of your website.
Are you looking at your old, outdated website and wondering if it really matters if it is old and outdated? The answer is YES, absolutely. There are many reasons to update your website, but now more than ever, customer experience is critical to your search engine rankings, and customer consideration of your product or service. Here are some factors for you to consider when updating your website.
It has been proven that people will leave your website if it doesn’t load quickly. Old, outdated websites tend to use old code or platforms that won’t load quickly at all. Google offers a tool you can use to determine your site’s speed. We would recommend a score over 80 at least for your site, especially in regards to search engine optimization.
Site speed isn’t the only factor that users find important. Another huge factor that will keep users on your website is freshly updated content. One option for you when you are upgrading or developing a website is to consider a content management system. WTI offers a CMS that allows you to update your own content as needed. You can add new pictures as well, which can also help keep things current.
Don’t forget the importance of having a mobile-friendly or responsive website. If your website performs well, but it doesn’t work well on mobile devices or tablets, you can lose a large percentage of your site viewers. The number of people using the internet on mobile will only rise, so expect this factor to become more and more important.
One last thing we recommend to enhance customer experience is to brand yourself. When you have an updated website, follow suit with that updated look throughout social media and where ever your brand lives online including local directories. This will help make you more noticeable and memorable.
WTI offers website design and re-design options for everything from a one-page website to a full-blown e-commerce website. We offer free quotes for your custom website design and can help you with your online marketing and search engine optimization as well. Don’t worry about your old, antiquated website a day longer. Call us to get started today.
In a time where everyone likes to tell you exactly how to run your business, and you are just about ready to wave the white flag for lack of knowing how to even begin online marketing for your business, WTI can throw you a lifeline. Websites to Impress is going to take a little bit of a different approach when it comes to designing and building your website and starting your with your online marketing adventure. It is one of the things that makes us stand out from our competition. Here are a few ways where we put our “How can we help?” mentality to work.
1. When we build your website, we don’t limit revisions on mockups. A mockup up is a design example we can send you so you can see what your website might look like. When we meet with new clients we get an idea of what they are looking for and build a design based on that information. Our motto is “Love your Website, We’ll Show You How!” and we mean that – we want you to love the website we create for you, and so we will tweak your website design until you love it.
2. We offer a full range of web services to support your new or redesigned website. Many website design companies will build you a website and then let you go figure out what to do with it. At Websites to Impress, we offer all the services you need to get that website found. Search Engine Optimization is an investment in your business that will help your search engine rankings grow over time. In the mean time we offer Pay-Per-Click Advertising Management to get you seen right away. We also offer other e-marketing solutions such as e-mail marketing, social media management, print advertising and more so you can have full service marketing at your fingertips.
3. We are known for going above and beyond the norm. Whether you need a booth designed for a trade show, or training on how to use your new content management system for your website, we are here for you, Our goal is to make sure that you can use your website as a tool for marketing your business, and we will try to do whatever it takes to support that business.
So what it boils down to is that we want to know how we can help you. From designing you a new logo to building you an online store, Websites to Impress is here to listen to your needs. We have a project management team that works closely with our designers, programmers, and SEO & PPC team to ensure your experience from beginning to end with WTI is a positive one. If you have worked with Websites to Impress, we want to hear what you think! You can review us online in the following places:
Where we are located, both our Iowa and Illinois offices, there are a ton of small businesses. The biggest mistake we see, right off the top is that many small businesses owners don’t see the need for a web presence. One thing that we knew at WTI is that your website is the center of your whole marketing presence.
One big problem with small business sites it the lack of an impression as to what it is that you do. Visitors need to quickly be able to find what they are looking for. You need a welcoming site that doesn’t confuse potential customers as to what your brand is. If you have a small business site you will want to check these items off your list:
1. Does your website introduce your business to your visitors to your product or service?
2. Does your website convince your potential clients that you understand their needs?
3. Does your website convince potential clients that you are a professional?
4. Does your website make potential clients want to learn more about what you offer?
If you answered no to any questions above, you may want to see if you are making some the common mistakes we see with small business website design. Here are a few things to consider.
People need to know quickly what services you offer or what products you sell or you will lose them quickly. You need clear headings, images, graphics, and content that will allow your target audience to quickly understand who you are.
When it comes to search engine optimization even, Google expects your content to be well written and reader friendly. If you have too much content or unorganized content you can lose your reader and Google, both of which are a death blow to your online marketing strategy.
Readers aren’t going to likely take the time to read ALL of your content. They need to easily be able to look through the content on the landing page they arrive on and find keywords that let them know you have what they need. Again, when it comes to Google, or Bing/Yahoo, they are looking for the same thing to show your site in search results.
If people can’t easily make their way around your website, you will lose them fast. We recommend keeping your menus simple. Keep in mind that in today’s online world, many people will find you on their smartphone or iPad and too many menus can be super confusing. Simple really is better in this case. Paired with organized content, you can do well with a simple way to navigate your site.
As we alluded to above, your website needs to be mobile friendly. There was a recent release of Google’s search ranking algorithm that makes this even more important as now rankings can be directly related to whether your site is mobile ready or not. A responsive website will re-size to whatever type of device your are using. Many small businesses have a website, but don’t see the importance of updating it. This is a crucial update to consider, as it can directly affect the performance of your website.
Don’t make potential clients look all over your website to get a hold of you. Make your contact information easily available in the footer of your website or on a very easy to access contact us page. We also recommend a easy to fill out contact form that clearly targets what a person may want. Quote and estimate forms, contact us forms – these are all great options to make it easy for your customers to reach you.
First and foremost, make sure all legally able to use all images you have on your site, and that these images clearly represent your business. Next only use high quality images to make the biggest, clearest impact with viewers.
Website design changes all the time, and you want to make sure that you change with it. Keep your website fresh and modern, and keep with current design trends if you can. The most important thing is to love your website. Have pride in it just like you would your storefront or office. Remember what we said in the first part of this blog – your website is your first impression to most. If you love your website it will show.
This is why Websites to Impress says “Love Your Website, We’ll Show You How!” We truly believe that your website and all of your online marketing is a huge key to the success of your brand. Even if you are a small business, believe it or not, you have a BRAND. Be clear and consistent through all of your online media from logos, to social media, to email blasts. Paint a clear picture of your business and you will see results. Call WTI to setup an appointment to get a free quote for your website. We are ready to help you love your website!
We are living in a digital age, and for your business to thrive online, you need to have an internet marketing plan to help you increase your online brand and presence. Having a great online presence is the key to additional leads and sales for your products or services. Websites to Impress in both Iowa and Illinois can help you understand the components of a successful internet marketing campaign and help you implement them. Here are the keys to your success:
Good Website Design: As the face of your brand, the design of your website is your first impression and therefore the number one component in your internet marketing strategy. It needs to be professional, clean, well thought out, and simple to navigate. You need to present a call to action to your potential clients – making it easy for them to call you or get a quote.
Optimize Your Website: You need SEO. SEO stands for search engine optimization. You need to make sure your website is optimized for the keywords that potential clients will use to seek you out. SEO is an ever changing thing, but it will always be needed. You need to have someone that understands SEO and the current SEO tactics to optimize your site. WTI has an SEO team in Illinois and Iowa, plus multiple SEO packages for any budget, with no start up fees, to get you optimized and found on the internet.
Have a Blog on Your Website: If you have a blog your website is twice as likely to get visitors than a website without one. Make sure your blogs provide useful and relevant information to your readers. Make it easy to subscribe to via RSS or through email. Share your blogs on your social media platforms so that potential customers can interact with you with comments or on posts. Use blogs to internally link to pages on your site with additional, relevant information.
Market via email: Email is an excellent way to keep your website and business on your customers’ minds. You can use tools such as Mail Chimp or Constant Contact to reach out to customers. On your blog and your website give people the opportunity to subscribe to your emails or even write a newsletter and allow people to subscribe to that. If you choose to send out newsletters make sure the information is useful and relevant, and don’t overdo it with too many emails. Use quality design on your emails as well, and make sure your brand comes across in the emails and newsletters you send.
Know How Your Website is Performing: Utilize free tools such as Google Analytics and Google Webmaster Tools to understand your website’s performance. Bing offers similar tools. You can monitor things like bounce rate, clicks, new users, type of traffic, page views, top content, and more.
Many people think that you create a website and that is all that you have to do. This couldn’t be farther from the truth. What’s comforting to know is that you can utilize the team at WTI so that you can worry about your business, and leave all the other steps above to us. We offer all the services listed above and can help you easily manage your internet marketing strategy. Use your time to do what you do best – run your business! Leave the internet marketing to us. Contact our Iowa or Illinois offices today to get started with a free quote on your internet marketing plan.
When a customer contacts you either through your website, a phone call or through email, one of the first things that should be done is to enter them into a tracking system. When you do this, it allow you to market to potential future customers and to observe trends over a period of time. By recognizing trends it can aide in better business decisions. It is important to get the pertinent information on a contact form without overwhelming your customers. The information that will help for initial communications should include the following:
When you have a managed website, all of this information is tracked for you and will bring you more clients. To gain these leads, you need to have a website that generates traffic. At Websites to Impress, we know the tools that will target potential clients to go to your website. Websites to Impress will make your website easy to navigate through and the contact form easy to find and accessible.
We have an experienced team that includes:
As a website development company, we know how important it is to get the potential customers to your website and have it built to capture leads. Some common tools we use to gain traffic to your website is through blogs and good SEO practices.
With a website that brings leads, these leads bring contact with your company, this contact leads to sales, and sales bring more work. This becomes a constant cycle and keeps your business going.
Websites to Impress will get to know you and your company and take your design and put into a platform that fits your needs. With our experience you can be assured that your company will get the advertisement you need at a reasonable price. Other advantages to having us manage your website is our e-marketing which includes:
Remember, more leads means more business. Let the professionals at Websites to Impress create a website for your business that will bring the leads you need and track these leads so that you know where to put your marketing dollars.
We have been in business for over a decade and have offices in Des Moines, IA and Geneseo, IL but have customers throughout the entire United States and in Canada. Don’t hesitate to contact us today and get started on creating a website that will bring you customers and build your business!
As a website developer, Websites to Impress, focuses on all of the new and upcoming information so that your website will be one of them that ranks at the top of search engines. Websites to Impress is aware that Google is adding criteria that will allow them to rank sites that are mobile friendly. This means that the criteria will rank websites that are mobile friendly at the top and those that are developed for only desktops or laptops will rank lower in the search engine.
That is why it is important to have a website developer like Websites to Impress optimize your website so that it will be mobile friendly. This includes avoiding software that is not mobile friendly such as Adobe; text that can be read without zooming; shrink content so users don’t have to zoom or scroll horizontally; place links that are far apart so that just one can be easily tapped.
The google search engine is a powerful tool and with the use of mobile devices for website searches that is increasing rapidly, it is important that your website is built so that when someone searches for you on a mobile device, they can find your company. We are coming into a time when someone’s first internet exposure is through a mobile device. Not having a mobile friendly website will hurt your business because it won’t rank at or near the top. People browse for websites throughout the day and when traveling. It is important that your website comes up on a mobile device and is easy to read and is compatible with the mobile device.
Websites to Impress has the professionals that make sure your website is responsive which means that the content, audio/visual players, images and other elements are able to respond to any of your mobile devices. We are ahead of the game when it comes to making a website mobile friendly and when Google launches its new criteria for ranking based on mobile-device-friendly, your website will be ready to rank right there at the top. When we develop your website, we make sure that the design and content is mobile friendly.
You can be assured that when Websites to Impress develops your website, that we know all of the latest criteria and factors regarding how to get your website to rank at or near the top of a search engine. Don’t let your website get lost because it is not developed for a mobile device. Let Websites to Impress develop a website that is ready for any type of device weather it be desktop, laptop, or mobile. We will make sure that it is user friendly on any device.
In the past, Google was not designed to track down content buried in a mobile device. That is all going to change and your website needs to be ready. Let Websites to Impress make sure that you have a website that can be searched and ranking at the top of any device. Your business will increase and you will be heads-up above your competitors. We have been in business for over a decade with offices in Geneseo, IL and Des Moines, IA but have clients throughout the entire United States and in Canada. Our team consists of:
Don’t let your business get lost on a search engine on a mobile device. Let Websites to Impress optimize and develop your website for any device that people will use to search for your business. Contact us today!
Poor online reputation can damage any business, large or small. As our lives are increasingly lived out online, you might sometimes feel that you have little control over the way you appear online, especially with social media over-sharing. There are people that may want to do damage to your business’ reputation, tarnishing your good name. Business owners are sometimes taken off-guard by online reputation issues. Most business owners are either unaware that they have negative reviews or comments online, or don’t have the time to manage these problems when they are aware of them. It only takes one negative review to prevent potential customers from choosing your business. This why it is important to have an online reputation manager to keep on top of the situation and provide online makeovers.
Websites to Impress has the experts to help maintain your website and bury any negative search results and promote the content that is positive. What we do is make sure that all positive comments end up at the top of the website or on your social media so that when people search your website, they see the positive comments. A custom designed website can help with reputation management. It is easier to to change and update. Let the professionals at Websites to Impress provide you with a custom website that we can help you maintain and get your company noticed and ranking at the top of search engines.
At Websites to Impress, we can help you with your online reputation. To do this we use search engine optimization and online reputation management tactics to focus on:
With a custom website by Website to Impress, we can keep your website monitored and keep your website well maintained. With Search Engine Optimization (SEO), your content will stay current and links and images updated. This will help with the overall reputation of your business.
Websites to Impress offers reputation management packages to help promote a positive online reputation. We focus on finding and managing negative comments and reviews on sites like Yelp, Facebook, and Google +. We also can work with your existing clientele to gather positive testimonials, feedback, and reviews to be posted in places such as Google + and your own website. This can create a positive image of your company and also help boost your search engine rankings in Google. We have over a decade of experience creating and managing websites all across the United States and in Canada. We have offices located in Des Moines, Iowa and Geneseo, Illinois, but can work with anyone, anywhere when it comes to your online reputation.
By having a professional maintain and monitor your website, your online reputation will stay on the positive side. It also allows you to focus on what is important to you, your business! Let the experts at Websites to Impress help you with all of your website needs. From start to finish, website design to online management, our team has the experts it takes to help you keep a positive reputation across the web, to bring new customers your way. Call us today.
E-Marketing is using the internet to promote and advertise a business. When you own a business, that is where you need to concentrate your time. You don’t need to stress about advertising your business. Leave that to the experts. Websites to Impress has years of experience to get you the advertising you need at a price that you will like. There are several ways that Websites to Impress can help you get your company advertised through your website such as:
Search Engine Optimization (SEO) will bring customers to your website continuously by getting your website ranking at or near the top of search engines. SEO is a combination of key words, key phrases, descriptions, titles, tags, images and more. Our writers are skilled at implementing these key words and phrases into your website so that the website ranks near the top when customers search for your product or service. Another necessary step for the best SEO results is content management. Content management keeps the content up-to-date and accurate. Websites to Impress offers several different packages for SEO to fit your needs.
Social Media Marketing is like any other advertising and marketing but is specifically limited to social media sites such as Facebook, Twitter, Linked In, and Google +. When you advertise on social media sites and they like it, they will share it with others and your business or service will get noticed by a lot of customers this way. Social media will continue to influence how businesses get noticed. Websites to Impress will hook you up to social media and get your business recognized.
Email Marketing Communicating plays a key role in building customer relationships. Email marketing is the most cost effective and efficient way to reach out to your customers. With email marketing you can have communicate to your customers regarding promotions, send newsletters, and let them know when there is a spacial event. Websites to Impress will get your business set up with email marketing so that you can begin to reach out to your customers.
Pay Per Click Advertising Pay per click is a way to advertise in which advertisers pay a specific amount each time one of their ads is clicked on. There are several advantages of pay per click advertising: you can set your own budget, real-time tracking leads, immediate search results, exposure on a local and national level. Pay per click is gaining popularity and is becoming a regular sight on many websites. Let Websites to Impress get you set up with pay per click advertising!
Content Writing Websites to Impress has experts in content writing so you communicate to us what you want, and we put it into words that will draw customers to your business. Good content creates credibility and attracts search engines. Let the experts at Websites to Impress write the content to get customers attracted to your business or service.
When E-Marketing is implemented, the return on investment can far exceed that of traditional advertising. Internet marketing lets a business or service reach out to consumers globally. It opens up new avenues for businesses to access consumers all over the world. It also provides immediate impact. E-Marketing also makes business hours 24 hours a day, 7 days a week for every week in the year.
Don’t hesitate to contact the professionals at Websites to Impress to get you set up with e-marketing. It will create new opportunities to get your business the competitive advantage over your competitors.
With over a decade in the business of website design and development, Websites to Impress has the experience and knowledge to get your custom website noticed and draw customers to your business. We have offices in Des Moines, IA and Geneseo, IL but we have customers throughout the entire United States and in Canada. Let us create you a custom website today!