If you are a business that services a local area or delivers products to a certain area around where you are located, or if you are a small business trying to get people to visit you from areas around where you are located...you need local SEO. Local SEO is the process of using search engine optimization tactics to optimize your website in a way that will gain you higher local search rankings.
Say you are a business located in Geneseo, IL like our Illinois branch. Someone is searching for a "Web Design in Geneseo, IL". If you are a florist in Geneseo, IL and you aren't optimized for local SEO, you will have a hard time showing up in the search results. Recently, Google made a change to how they display local search results. It used to show a 7 pack of results. Recently that changed to a 3 pack of results because of the amount of space viewable on mobile phones and tablets. If you don't rank in that top three positions, you could be losing clicks and therefore, sales. Things always change with how results display, but at WTI we believe local results will become more and more important.
Google my Business and Google Maps plays a big part, but there is quite a bit more to it. Having a consistent brand and consistent information about your business including your address, across the web is extremely important. Bing and now even Apple can help pinpoint your exact location and this will help considerably. There is also a not so new local SEO tactic that is barely in use today that is becoming more and more important.
Structured data using Schema.org format allows search engines to easily identify who you are, where you are, and how customers can get a hold of you. It can also allow you to display review data in search results. There are so many options for local SEO, and new things come to light every day. Our team at WTI is dedicated to finding and implementing Local SEO tactics for our SEO clients. Partnering Local SEO with your base SEO strategy is a winning combination, especially with a team of experts like WTI behind you.
To learn more about Local SEO and how it can help your business, call one of our offices. Get a free SEO audit of your website as well. We are passionate about SEO, and it shows in the search results our clients see. Call today to get started.