Local SEO

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What is Local SEO?

local SEO Iowa & Illinois

Local SEO (search engine optimization) focuses on optimizing your website to increase its visibility in local searches. Simply put, how can you attract local customers to your business?

Local SEO is the process of using Search Engine Optimization tactics to optimize your website in a way that will gain you higher local search rankings organically.

If you’re a service business or contractor in a local area or a small business trying to attract customers to your storefront, you need local SEO.

Local SEO requires a targeted approach distinct from general or technical SEO. At Team WTI, our digital marketing experts use a strategy focused on content, on-page optimization, and local listings such as Google Business Profile (formerly known as Google My Business) and Bing Places For Business.

Say you are a business located in Geneseo, IL like our Illinois branch. If someone is searching for “Web Design in Geneseo, IL”, our site is #1 on the search results, because we utilize local SEO.

If you are a business and you aren’t optimized for local SEO, you will have a hard time showing up in the search results. Google made a change to how they display local search results. It used to show a 7 pack of results. Recently that changed to a 3 pack because of the amount of space viewable on mobile phones and tablets.

If you don’t rank in that top three positions, you could be losing clicks and therefore, sales. Things always change with how results display, but at Team WTI we believe local results will become increasingly important.

The Google 3-pack appears in the top spot in 93% of searches with local intent

How Do You Rank Locally?

Google Business Profile and Google Maps play a big part, but there is quite a bit more to it. Being consistent with your brand and identifying information about your business – including your address – across the web is extremely important. Bing and Apple have begun to help pinpoint your exact location, helping potential customers find you.

Structured data using the Schema.org format has become more important for local search results. Structured data allows search engines to easily identify who you are, where you are, and how customers can get a hold of you. It can also allow you to display review data in search results.

There are so many options, strategies, and tips for local SEO, and new things come to light every day. Our team at Team WTI is dedicated to finding and implementing Local SEO tactics for our SEO clients. Partnering Local Search Engine Optimization with your base SEO strategy is a winning combination, especially with the team of experts at Team WTI behind you.

To learn more about our Local SEO services and how we can help your business, contact Team WTI today. We are passionate about SEO, and it shows in the search results our clients see.

Curious about your Google rankings? Ask about our Digital Marketing Analysis. The analysis offers a comprehensive look at your company’s online presence. We will provide business-specific insights and recommendations tailored to your company based on your business goals, your competitors, and your local business landscape.

Read Our Local SEO Blog Posts



To learn more about our Team as well as the service we provide, visit our Facebook page. For helpful, informative videos, subscribe to our YouTube channel.

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Andy Snyder | Mississippi Valley Fair
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Great company to work with Lisa, Jeremiah, Steve, Estelle, Deb and Susy are our account reps and together help us during the fair and other events broadcast info to our clients Via the website, app, and social channels. Great company!

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