If you’ve recently had a new website designed and built, or you’re planning for the new year, you may be wondering if it’s worthwhile to get a Search Engine Optimization (SEO) package for your website. What do we do when we perform SEO work? Is it worth it to pay for this service? Let’s discuss how SEO can help your website get more traffic, rank higher on search engines, and get you leads.
Starting at the very beginning, what is SEO? SEO is a process using several different methods to increase traffic to your website when potential customers search for your product or service in a search engine. This is called organic website traffic. Organic traffic is proven to be the least expensive way to get website traffic if it is done correctly and with current methods. This is a great money and time saver for you because you can get traffic just from great SEO work every month. It is an investment in marketing for your business, and not just a monthly cost.
If you’re a new client, first we will complete an assessment of your business including products, services, location, and more. We then research keywords that are currently being searched for the products or services in your geographic area. Plus, we’ll meet with you personally each month to get an idea of your goals and what you’re looking for, and we will give you our recommendations as well. We will then strategize and start to work on implementing SEO on your website.
When you work with WTI, we send you a monthly report with a description of work, ranking reports, analytics, and lead counts to show you clear results. However, if you’re thinking about starting services with us, you may wonder what exactly is involved in the work. SEO is always changing and we make it our business to stay ahead of the game. Our team of professionals uses current social marketing methods and software to make sure your website is found. This could mean working on the backend of your website by creating new content, implementing keywords, directory implementation, programming fixes for responsive and clean design, and much more. Getting you leads through SEO is our mission, and we believe in it. We make sure that all solutions are Google approved, whitehat SEO.
At this point, you may be wondering if SEO is really worth it for your website. You have the option of building a website and letting it go, only updating it occasionally. While this may get you some leads, it will be nothing compared to the kinds of results that we see when we are constantly working to improve and update your website, keeping up with the current trends and alerts. This is a 24/7 marketing investment for your business. Current and potential customers or clients can reach your website at any time, and you want to make sure it always looks its best and is easy to find in the top few search results on search engines. Whether SEO is worth it is up to you to decide, but we believe the results speak for themselves.
If you’re interested in starting services, call WTI today! You’ll speak with one of our team members who will help you same day. No answering services, no automated machines–just real live people here to help! Contact us for more information.