Most people today take search results for granted. They type or say their request and instantly get an answer. There is a lot of work going on behind the scenes to make sure the user is getting the answer they are looking for. How can you make sure your website is appearing in the search results correctly?
You need to make sure your website is set up for search engines. This process is known as Search Engine Optimization or SEO. There are a lot of factors that search engines like Google and Bing use to determine the rankings of a website. It takes a mix of knowledge, talent, and information to make sure a site is being seen by the target audience. You can’t just make a site and expect people to find you on the internet. With close to 2 billion websites on the internet, it would take a miracle for someone to stumble across your site without some guidance.
SEO is an important part of having a website, but sometimes it gets pushed to the back by people that don’t understand its importance.
We’ll discuss some reasons why you need SEO for your website. To learn more about what SEO is and how WTI can do it for your site, click HERE.
The reason you have a website is to bring more customers to your company, purchasing your products or services. An optimized site will drive traffic to your site, and, hopefully, converting those users into leads or purchases. If a site isn’t optimized, people won’t find it and they can’t become customers.
You don’t want just anyone coming to your site, you want your target demographic. According to Hubspot, 62% of consumers use search engines when researching a new business or looking for a new product or service. In that same survey, almost half of the consumers reported that they like to visit a company’s website to gather more information.
If you’ve spent any time on search engine pages, you’ve seen the pages that appear in the results that are marked as ads. If your site is optimized correctly, your listing should appear right below those ads. Also, if you don’t pay for advertising, your site won’t appear in those ad spots. If your site is appearing organically through SEO, it will appear regardless of your ad budget.
In addition to bringing potential customers to your website, you want to make sure you stay ahead of your competitors’ sites. The higher up you are in search results, the more clicks you’ll get. The more clicks you get, the less your competition will.
In the past, the easiest way to get good search rankings was to just flood your site with keywords, regardless of context or if they even fit your content. Search engines today use sophisticated AI to read your website, determining if it is informative and helpful. If a reader can use your website, that will help improve your search engine rankings.
When you build your brand digitally, you will have to create content that meets your prospective customers’ needs and wants and form an image of your brand. Your online presence will be a global version of your brand, helping you find your target audience.
In the past couple of years, Google has made a lot of changes to their algorithms to make sure that their users have the best experience possible, with search results that hopefully answer the questions being asked. You need to make sure that your site is easy to use and navigate, with information being easily found by the reader. You also need to make sure your site has images, is mobile-friendly, and loads quickly.
One of the best things about SEO, concerning other ways to promote your business, is that it easy to measure the results. You don’t have to figure out if people saw your commercial or billboard, you will know exactly how people found your site, what keywords they are using, and many other important metrics. SEO changes take some time to get traction, but once they do, you can easily see what is working and what needs to be addressed.
To correctly do SEO takes time and knowledge that many business owners don’t have. The rules and guidelines that come from search engines like Google and Bing change without notice, so it is important that your analytics are watched monthly. The person doing your SEO also needs to keep themselves informed of changes and potential changes in SEO.
If your SEO is done correctly, you will begin to see increases in sales, calls, leads, and revenue. Let WTI take care of your SEO with our team of specialists who are armed with the tools and knowledge to improve your rankings.
Contact us to learn more about having SEO performed on your site.