We are seeing that there was likely a Google Algorithm update in late October. If you read the article below from one of our favorite SEO information sources, SEO Roundtable, nothing is being confirmed by Google. It appears there is a lot of chatter on social media and SEO blog sites indicating an update.
Algorithm updates are hinted at by bloggers and such when they notice things like keywords dropping for no apparent reason. This was reported by multiple sources. It appears that people are reporting that results dropped and didn’t rebound quickly and this could be an indicator of yet another tweak of the Google Algorithm.
Search Engine Journal, another favorite source of mine is talking about recent algorithm updates as well. One of my big take aways from their article is the focus on content, not simple things like title tags and meta descriptions. While I still believe every page should be structured well, I feel like we need to review content on the pages of our websites and make sure (now more than ever) that you are answering questions with that content. Users intent is where it is at. If your page answers a query of a user, you are going to be in much better shape. You do this with great content. So in a way, content is king again!
I definitely suggest reading the section in the article from Search Engine Journal regarding Google vs. Bing. I find it fascinating the difference in sophistication between Google’s AI Algorithm and where Bing is currently. I do tell my clients never to ignore Bing however because it comes installed on Windows computers and some people never change their browser!
We’ll keep an eye on Algorithm changes and information and let you know when we see new news!