The little contact page is a vital part of your website. However, people tend to overlook it, not realizing they could be losing customers and conversions.
Here are some tips from our Digital Marketing team to keep your “Contact Us” page healthy and effective.
Every contact page should have these basics.
Your site should have these essentials at the bare minimum. A general phone number and email are important. Sometimes people aren’t sure who they need to talk to, so they just want someone at your company that can either help them or point them towards the right person.
That being said, if you have multiple departments, add their contact information to the page, also. The key is that you don’t want people to get frustrated when they are either having an issue, want to pay you, or want to buy your product or service.
If you have multiple locations, you will want to add their addresses and email information to the contact page. However, make sure that the headquarters’ information is highlighted or otherwise easy to find on the page.
If you’ve worked hard to make the rest of your site look good, don’t slack off when it comes to your contact page. We’ve all seen the pages that are just a block of text. Snoozeville!
If you want to make your contact page stand out a little and maybe even help drive some business, you can try some of these ideas.
Let them know what time phones are answered by a human being (if they are). Make sure you have voicemail or an answering service during times that the phones can’t be answered. If you put that information on your contact page, you help lower frustration and make sure people’s expectations are met. Also, let them know an email will be responded to within a set amount of time. I’ve sent emails to businesses and got a response long after the information was needed (or not at all).
You can also add a list of common questions or topics that people contact you about. Link these topics to webpages that answer their questions or add additional information. If people can find the answer themselves, they not only will stay on your site longer, but they will appreciate you being a reliable resource. This will also cut down on the number of calls you receive for information that is covered already.
First, you have your social media covered, right? If not make sure that you are on the big ones (Twitter, Facebook, LinkedIn, etc). List the social media accounts that you use and respond to any direct messages or mentions of your company promptly. If people contact you on these sites, they are looking for a quick response.
It’s easy to add a map to your contact page. It looks nice and professional and shows where you are located. If you have multiple locations, the map shows your reach clearly and if there are any nearby locations. If you embed a Google map, your users can also get directions to your location.
Add pictures of staff that people will be interacting with. It’s nice to put a face to a name and humanizes your business. Another good idea is to have a picture of your business if people are going to visit (or if you’re just really proud of your building).
This is a list of the things you should do for your contact page to make it better for visitors to your site.
Stay tuned for the next post: Give Your Contact Page a Little Love (Part 2): Mistakes to Avoid on Your Contact Page.