GThere are always a few major Google algorithm updates every year, but it seems like they are coming fast and furious lately. In the last 30 days, there have been updates on August 29th, September 4th, 13th, 16th, 19th, 24th, and 26th.
The updates can cause some volatility in search engine rankings, but they tend to level out. SEO specialists have to be patient and examine the data to try and interpret what the changes’ impact is. It is very rare that Google will even acknowledge an update, let alone explain what the update entails.
Sometimes people that don’t work closely with SEO will panic when they see a sharp drop off in their rankings. There are many reasons for fluctuations in rankings, so it is better to take a “big picture” look at the rankings. A dip one day can lead to a peak the next. It is futile to try and outsmart the next algorithm update. Your best course of action is to just put out quality content that the average person can navigate and understand.
Google is using Artificial Intelligence (AI) to make their algorithms “smarter” and more focused on the user experience. By posting content that is written for people, as opposed to bots, you have a better chance of keeping your rankings moving upward. The Google algorithms are getting good at detecting bad and old SEO tactics and penalizing sites that use it.
It usually takes a couple of days for an update to start impacting sites, so the change can be subtle for a few days, then a noticeable drop or bump may be seen. Many times the increase will correct a drop from a previous update.
It’s our job to monitor the SEO results and search engine rankings for the websites we work on. That’s our job. Your job is to take care of your business without worrying about how your website is doing. Our SEO specialists keep up on Google updates and the results of those changes. Team WTI will make sure that your website is constantly being optimized to provide you with traffic and conversions that you need.
Making drastic changes to your website in reaction to updates can make a small dip bigger. Team WTI has the software, knowledge, and tools to monitor your website and adjust accordingly. We want the content and layout to be useful to people that come to your website.
Contact Team WTI for your SEO and Digital Marketing needs.