With so many different social platforms nowadays, it can be hard to know which one is best for your business. But fear not, friends! This post will walk you through the biggest names in the game, and how to get started with social media marketing.
Did you know it’s against Facebook’s policy to run a business through a personal profile? If not, take note and get a Business Page set up for yourself ASAP. This will help protect you, and your business in the long run. Once you get a Business Page set up, be sure to put all pertinent information on there like who you are, what you do, who you serve, and what your hours are. Then start adding content that helps your prospective customers understand why they should choose your products or services over your competitors.
Facebook is great for posting and sharing longer, informative posts. Users are more likely to click on a post if it has an eye-catching image or video, so that’s something you’ll want to keep in mind as well! If you don’t already have a website and blog set up, you can use your Facebook Business Page as a blog to start, but we always recommend having your own platform that your customers can visit you on as well.
Unless you’re a restaurant or bakery, save the insta-worthy food posts for your personal account. Your focus on Instagram should be on the visuals. Your profile is completely visual besides the short bio, so your first impression is important! Learn how to boil down your mission statement to just a few words or a simple phrase, and then continually use imagery that amplifies that message.
With Instagram, it’s crucial that you’re always sharing images relative to what you do. If someone stumbles upon your profile and sees the first 9 photos, they should immediately understand what you’re all about. Take featured images from your blog posts and repurpose them on your profile to promote your blog! You can also use instagram as a mini portfolio. Don’t be afraid to toot your own horn once in a while and post your favorite work and reviews there!
Pinterest is more than just a place to save recipes you want to try, or workouts that you probably won’t even look at, am I right!? Start viewing Pinterest as a visual search engine, and that might just change the game for you. Think about it: you use Pinterest yourself when you want to find something, correct? Well your clients and customer base do, too!
Help them find you by adding content from your website onto your Pinterest profile. Create boards that help potential clients understand what you do, and who you do it for. You can use Pinterest to showcase your portfolio, get readers to your blog posts, and so. much. more. The possibilities with Pinterest are endless.
Since Twitter restricts the amount of characters you can post at one time, you’ll have to be smart and selective with your content here. Twitter is great for connecting with your followers, driving conversation, posting current events, and links to articles or blog posts. It’s a great tool to build awareness for your brand and/or products.
LinkedIn is basically the professional version of social media. It was ultimately designed as a tool for career and business professionals to connect.
Think of LinkedIn as a virtual networking event that you can go to whenever you want! You can use this platform for sharing statistics about your product or service, or articles related to your industry. You can even post job openings and accept job applications on LinkedIn as well.
Okay, we know this was a TON of info, but don’t get overwhelmed or discouraged. This post is only a guide on how to get started with social media marketing, and there’s no pressure for you to start on every single platform. In fact, we actually don’t encourage that at all! Pick 2 to 3 platforms to start off with, test them out and see what you think! When choosing platforms to market on, you also need to keep in mind who your audience is, and where they hang out. There’s no use for you to spend a bunch of time on a platform your customers don’t use. Be smart with your time and energy, and at the end of the day, if this all seems too much for you, you can hand it over to the professionals.