Whether you’re a newly opened business or you’ve been established for awhile, it’s important to have a presence on social media. For many businesses, this means they rely on Facebook, Twitter, and Instagram to broaden their audience and inform guests about new deals and specials. Facebook is usually the platform that is most recommended for businesses because it is the most comprehensive at this time. Did you know that you can use Facebook marketing strategies to gain conversions? Got your attention? Let’s find out how.
One of the most important things to do once you have a Business Facebook page set up is to look at your audience insights. These insights will tell you about who currently likes your page and their demographics. Facebook lets us know everything from their age to gender to education level to device to their shopping habits, and more. These insights are very useful because they let us tailor our Facebook marketing content to what our audience is most likely to respond to. For example, if you build homes, you could expect to see anywhere between 30-65+ for the age demographic on your page. In this case, you would not want to market to 18 year olds because they are unlikely to be buying custom built homes until they are a few years older. Insights can also give you unexpected information that really improves your Facebook marketing strategies. Lastly, these audience insights allow you to create goals for your Facebook marketing strategy by knowing who you are talking to.
Your audience isn’t the only thing that you need to worry about on Facebook. You also need to think about when and how often to post. At WTI, we recommend posting a few times a week. By posting a few times a week, you keep your page active. You also remind potential and current customers that you are still around. Plus, you can post deals and specials going on. Posts should vary between links to articles that are relevant to your business, promotions and specials, and graphics that display your services. Clear and interesting photos of your service or product and your team are also very important.
One of the best ways you can use Facebook marketing to your advantage is through Facebook ads. Facebook ads allow you to advertise on Facebook and Instagram. They can be graphics, photos, videos, or carousels of photos to scroll through. Additionally, Facebook ads not only display in the newsfeed. They also display in the sidebar, Messenger app, Stories, and other areas. You set up the audience that you want to see your ads. You also set up a budget for the ads. The ads can run all month or only part of the month, it’s your choice.
At WTI, we manage your social media, including Facebook, Twitter, Instagram and more, to optimize your online presence. Looking for conversions from Facebook marketing or you’re looking for more communication with clients on Twitter or Instagram? We are happy to work with you to meet your goals. Contact us for more information about Facebook marketing and social media management services.