Is Online Reputation Management Important? 

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When you want to try something new, where do you start? Maybe you are looking for a restaurant, a service company, or a hotel to stay at. Do you ask your friend or maybe you Google it?

Did you know that Google receives over 63,000 searches per second on any given day? This means that there are 5.5 billion people searching for anything and everything through their Google Search Engine. This is exactly why you need to worry about your online reputation. 

Google yourself. Do you like what you see? 

Considering how many searches get done on Google every single day, your image online is very important. What comes up when you Google your page? Will Google produce options for your product or business on your own page? Perhaps it will show various review pages stating why a consumer should or shouldn’t go to your business.

One important item that will appear during a search, if it is set-up, will be your Google My Busines Listing. This will appear on the right side of the webpage for the consumer that is searching your page. 

Team WTI's Google My Business Listing example to show online reputation management through the Google reviews

Google My Business Listing

The image we have shown here is what is known as a Google Business Listing. On this listing, there is a lot of information concerning the business. This listing is very important to your online reputation management. Not only can they see your address, hours, and phone number, but this is where reviews can be found.

Please note that if this does not show up, it simply means it has not been set up yet. The process is relatively simple through Google My Business.

On the listing, there is a section right below the company name that shows your Google reviews and ranking. For example, in the image, our Google ranking is a 4.4/5. This consists of 5 reviews. On the bottom of the image, you will also see a section that says “Reviews from the web.” This section will include reviews from a lot of different sources. We use BirdEye to maintain our reviews, so that is what appears on ours. 

How many reviews do you actually need to have a good online reputation?

There isn’t a magic number of reviews that you need to have, but the more you have, the more trustworthy your company will appear.  You may be thinking, “ Are reviews really that important? Does anyone actually look at them?” The answer to both is yes; 86% of consumers read reviews for local businesses (including 95% of people aged 18-34). 

Consumers read an average of 10 online reviews before feeling able to trust a local business. Along with reading the reviews, 89% of consumers read businesses’ responses to reviews. This is why it is essential to respond to both positive and negative reviews.

The way your company responds to issues will show your potential customers that you care. 

What do all of these statistics mean? Basically, what we are trying to get across is the fact that most individuals will use Google to look up a business they have never been to or Google a service they have never used before. Not only do all these people look you up, but they are reading what other people are saying about you.

Along with that, they are looking to see how you (the business owner) are responding to your reviews.  Now, let’s answer our big question. Is Online Reputation Management Important?

Yes, online reputation management is important. 

This is where we can come in to help. A lot of online reputation management is time-consuming. One of Team WTI’s specialties is online reputation management. We have access to software and the expertise to keep your reviews managed and maintained. To all of our clients, we offer advice, tips, and strategies to manage and improve your online reputation.

If you take advantage of our social media services, we are also able to tackle any issues at the forefront of social media and broadcast your good reviews as they come in. If you’d like to learn more about how Team WTI can help manage your online reputation, give us a call.

We’d be happy to answer any questions you may have and discuss how online reputation management can help you.

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