Social media is an important part of getting your brand and message out to prospective and current customers. You’re probably aware of the marketing aspect of it, but did you know it can help with the SEO of your website? Google, Bing, and other search engines are incorporating more social media posts into their search engine results. Can you use social media to affect SEO? Let Team WTI show you how to use social media (and we can even handle it for you).
The whole goal of SEO is to make sure your pages and site are at the top of search engine results. The more information you have on the internet, the better your chances of hitting those top spots. People do all kinds of searches, so you must cover as many areas as possible. They not only use search engines to look for you, but they will also search for your brand on their favorite social media platforms.
People judge the authority and professionalism of a company by their social media presence. Having an amateurish appearance, inconsistent branding, or worse, no profile are all ways to turn off potential customers. If you don’t look like a “real” business or have no profile at all, your customers may go to one of your competitors. Also, if you don’t claim your profile or username, competitors or squatters can claim them. You should claim all your social media profiles, even if you’re not going to use them right now. It’s better to have them in your possession, in case you decide to use them later and to prevent someone else from using your name. If you do decide to use the platform in the future, you’re ready to go. You won’t have to jump through all the hoops it takes to not only sign up but the headache of trying to claim it from someone who “stole” your username.
A word of advice from Yoast, a leader in the SEO world: If you don’t plan on using your social media right away, you can pin a post to the top of most platforms. The post should let visitors know that they have reached the correct brand and they can contact you through the platform. You can provide other ways that they can contact you, such as email, phone number, and physical address. Make it easy for them to get in touch with you.
Team WTI can set up your profiles for you. We’ll use your company or brand name, along with your logo. We’ll fill in all of the information that a current or prospective client will need. Our Social Media team will make sure that your profile looks professional, up-to-date, and is helpful to visitors. We’ll make sure your brand is consistent across all platforms and your website, ensuring that visitors know that they are visiting the company they are looking for.
More and more search engines are incorporating social media posts into their results. Your social media accounts can appear when people search for your brand name. In the image below, you can see the Google Knowledge Panel for one of our clients, The Fine Art Studio of Rotblatt-Amrany. Their Facebook profile is included near the bottom of their panel.
By having your social media profile included with your knowledge panel, it tells visitors that these are the authentic websites and social media profiles for your business. By clicking on that social media icon, they will be taken to your profile.
In addition to the knowledge panel, Google has been adding tweets from Twitter to search results. They may show up in the results as a “Tweet Carousel”. This is just being rolled out by Google, so it’s not seen a lot, but we’ll probably see more of it in the future.
As you may have noticed, the space for organic search results is getting smaller due to more paid ads and other information on the result page. You can take up that valuable real estate by making sure your website pages get ranked well, in addition to social media pages and posts. The more room you take, the less room there is for your competitors and the bigger the chance of a customer clicking on your page or website.
The more visibility you have, the more people will be talking about you and sharing your information with others. By being discussed, Google will see that you are relevant to what people are looking for. This will increase your search engine rankings, which, in turn, will improve the traffic to your site.
You can share the content of your site through social media. The more people that read your blogs and pages and like what they see, the better your chances of converting visitors to paying customers. When people like your content, they will share it or click “like”. Either option makes the social media algorithms “happy” and they’ll make sure it shows up in front of more viewers. The new people that see your posts and pages may like your page or profile and start following you. You’ll be top of mind if they are looking for your product or service. If your profile is engaging, informative, and useful, they will have a positive feeling towards your brand.
Having a social media presence alone won’t necessarily help with your search engine rankings. However, combining it with a good SEO strategy will help beef up your results. Many factors go into SEO and social media marketing is just one of them. Social media isn’t going away anytime soon, so you should take advantage of every tool available to you.
Maintaining a good social media profile takes time and effort. Contact Team WTI to learn how we can handle your SEO and Social Media Marketing for you. Our team works together to give you the biggest bang for your buck. We look forward to helping you increase your search rankings and improve your conversion rate.