Local SEO, Part I: First Steps

local seoDo you want your business to show up in Google, Bing, Maps, and other local search engines? The first step is claiming your business’ Google My Business listing. Did you know that almost half of all searches are local? And that over half of local businesses have not claimed their Google listing? Businesses that have not claimed their listing are at a severe disadvantage to those who have claimed theirs. Your Google listing can help bring people to your business by providing business hours, directions, description of your service, menus (if applicable), reviews, and more! The real kicker is that it is not that difficult to claim your business’ listing.

Also, while claiming your Google My Business listing is important and valuable, there is so much more you can do to make sure your business gets seen by local searches. Local SEO is about optimizing your online presence (your website, social media, etc.) to attract more customers and more business. And not just on Google! Although Google dominates in terms of the number of searches, local SEO applies to Bing, Yelp, Apple Maps, and more.

What Should you Optimize First?

local seo

Google is going to be your bread and butter. Obviously, as mentioned, claiming your Google listing and adding your information to it will be a huge first step. Next, you will want to make sure your website is mobile-friendly. Over half (about 60%) of searches are on a mobile device and that number will only increase. Making sure your website looks great on mobile is going to help keep people on your site, instead of just leaving right away to find another business. It’s important to make sure your website looks great no matter how it is being viewed, as well. No one likes to visit a site that doesn’t look good. It leaves a bad impression and can make a business seem unprofessional.

These are the three first steps you’ll need to make sure that your online presence is benefitting you. After that, you can delve deeper and look into social media profiles, keyword research, on-page SEO, reviews, and link building. Keep an eye on our blog to keep learning more about local SEO and how you can improve your online presence. Click here for part two!

If you are looking to improve your local SEO but are not sure where to start or would prefer a professional to take care of it, contact us here at Team WTI. We offer SEO services, social media management, web maintenance, and more! Leave it to a team of professionals so you can be sure that you are getting the best results possible. Give us a call today!

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