The numbers can seem unreal. A simple Instagram photo of an egg has been liked more than 54.5 million times. Portuguese soccer star Cristiano Ronaldo has more than 221 million social media followers. Even the space agency NASA has nearly 60 million followers – roughly equal to the population of Italy.
From cave art of thousands of years ago to today, humans have always wanted to communicate with one another. And social media has become a huge part of the way we live and interact with one another.
For the past decade, June 30 has been designated as World Social Media Day. The celebration was “born as a way to recognize social media’s impact on global communication and bring the world together to celebrate it.”
We spend an average of 3 hours every day on social media. By far, Facebook (with 2.45 billion monthly users) is the largest of the major social media channels. However, the other social media channels including Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Whatsapp, YouTube, TikTok, and Reddit are also hugely influential.
Social media offers a way for individuals to connect with friends and family. But it’s more than a place to post photos and share recipes. An increasing number of businesses and organizations are realizing social media’s potential for brand awareness and as a revenue growth platform. (Read more about how using social media benefits your business.)
The instant nature of social media has changed the way news and events can be broadcast around the world. Information about natural disasters, political uprisings, or feel-good stories from thousands of miles away can be in our hands in a matter of seconds.
The ubiquitousness of social media has spawned its own jargon that has now spilled into our everyday lives. Social media has given us terms including hashtag, selfie, viral, filter, handle, story, share, impressions, and influencers. Humorous images and videos in the form of memes and gifs have entered our shared lexicon of comedy.
The world of social media – especially for businesses – can seem complex and confusing. However, at Team WTI, we’re your social media experts. We can assist you with everything from regular social media posts, interacting with customers, and setting up advertising on social media platforms. Contact us today to learn more about how we can help.
So as we celebrate World Social Media Day, take a moment to consider how social media has impacted you or your business. Or maybe enjoy a viral video of a baby panda sneezing. Happy World Social Media Day!