Tag Archives: Brand Awareness

Help Amazon Shoppers Find Your Brand

Amazon is a behemoth in the world of online shopping. Nearly half (46.7%) of US internet users started their product searches on Amazon. Help them find your brand.

Graphic on Amazon Ads

For sellers, utilizing Amazon Advertising to capture a customer’s attention. Studies show that when customers visit Amazon, they’re already “in a buying mood.” 

Capturing the eyes (and wallet) of a customer already inclined to spend money is huge. 

Why Customers Like Amazon

Amazon offers product photos, descriptions, Q&A, and customer reviews in one place. As a result, customers use the site as a product research resource.

In fact, 80 percent of Amazon customers say they use the internet retailer as the place to identify new products or a new brand.

Amazon Reaches Millions

Annually, Amazon ships more than 5 billion items. More than 100 million people in the United States alone pay for Amazon’s Prime membership.

Those who do pay for a Prime membership spend an average of $1,400 a year on the site, compared to $600 for none members.

Amazon Ads Helps Reach Customers

But what does all this mean for your business? How can you get your products in front of those millions of Amazon shoppers?

The solution is Amazon Ads. For vendors and sellersAmazon Advertizing offers a trio of advertising options: Product Display Ads, Sponsored Products and Headline Search Ads.

At Team WTI, we’re experts who can help you navigate the world of Amazon Ads to ensure your business connects with customers.

After all, Amazon customers want to discover new brands. Why not yours?