We’ve talked before about the importance of site speed. If a website or page takes too long to load, the user (read: potential customer) will go to another, quicker site. By “too long”, studies show that this is about 3 seconds, so you don’t have a lot of time to play with. Slow sites can cost you customers and conversions.
According to a blog post from the Google Chrome team, Google is looking to apply a badge to websites that load slowly. The Chrome team states that “[t]his may take a number of forms and we plan to experiment with different options, to determine which provides the most value to our users.”
The badge would highlight sites that are designed in such a way that they load slowly. The attributes that Google will look at include such things as historical load latencies, device hardware, and network connectivity. If a site is deemed too slow by the Google checklist, there are a couple of ways that Google is looking to warn Chrome users.
The Chrome team says that they are experimenting with either a splash screen or a colored loading bar that would be green for fast sites and, we’re assuming, red to alert the user to a slow site.
The Chrome team is working with other Google teams to “explore labeling the quality of experiences at Google.” Their end goal is to set the bar for what makes up a good user experience and is something that can be used by all of their developers.
As of this writing, there has been no information shared in regards to when the new badging system will appear. Google unveiled its plans at the Chrome Dev Summit in mid-November with a lot of vague information. It is most likely that Google is looking for feedback from web developers before they launch the system.
If you’re not sure if your site is running fast enough, give Team WTI a call. We can test the speed of your test and work with you to make sure your site isn’t branded a slowpoke by Google.
It seems like our “secure” information is constantly being hacked, and if you’re like most people, you probably use the same login information for a variety of sites. It may be hard to remember what sites have been hacked and which credentials have been compromised.
If you are one of the over 300 million users of the Chrome browser, Google has given you a tool to manage your hacked passwords.
You can download the Chrome extension HERE. Once you have the extension installed on your browser, it will run in the background, checking the logins that you use. If the credentials you use match any of the 4 billion compromised logins in the Google database, a red warning box will appear.
The warning states “Password Checkup detected that your password for [website] is no longer safe due to a data breach. You should change your password now.” If a new breach occurs, the extension will notify you if any our your passwords were compromised when you log into Chrome. If this is the case, you will get a list of the compromised sites and you can click on them to update your login information.
The extension is encrypted, so no one, including Google, can see the data that you enter.
From the Google website:
“Password Checkup was built with privacy in mind. It never reports any identifying information about your accounts, passwords, or device. We do report anonymous information about the number of lookups that surface an unsafe credential, whether an alert leads to a password change and the domain involved for improving site coverage.”
Contact Team WTI today for any questions and help with your website.