Tag Archives: Digital Marketing

Big Name MOZ has Clout when it Comes to Digital Marketing

Ever heard of MOZ? If you work in the world of search engines like we do, you know them, and you know them well. They are a giant in the world of SEO, providing free and paid tools for people like us. I read their website pretty religiously as well as consume what they post on social media (although I am sad that one of their leading guys – Rand Fishkin left to start his own business – Sparktoro). So what can the average website owner learn from MOZ?

Moz.com is a great source for information about digital marketing.

Domain Authority

MOZ has an internal ranking factor that is pretty much taken to heart by all search engine optimization companies called Domain Authority. This is a rank that says how well a website would likely do in search engines based on numerous factors including how long the domain has been online, the content, usability and other factors. Google doesn’t use this as a ranking factor itself, but it is a good indicator of how your website is doing on the whole. You can check yours here. MOZ just updated Domain Authority as well too. Read about it here.

What does your local presence look like?

MOZ can give you a great overview of how you are doing on local directories that will affect your local rank on search engines. If you are a service based company or a brick and mortar store, or other local business, this is a must do for you to show up in the Google Local Pack. Visit https://moz.com/products/local to get started or reach out to WTI for help. Our digital marketing packages include local SEO and Online Reputation Management and we utilitize MOZ local tools. 

Whiteboard Friday

Want to learn more about digital marketing in general including SEO, Social Media, Search Engines, and more? Whiteboard Friday from MOZ is a video series for those that are extra curious about the digital marketing world. They also have a great blog with information that spans the digital marketing world. 

Hands down, MOZ is a great source of information about all things digital marketing. I for one am grateful for all their great tips. It’s just another way the team at WTI stays on top of what is happening in our digital world. 

What’s New With Instagram?

Social media is constantly changing. Instagram has been rumored to be testing out several new features according to TechCrunch. These new features could help out your business in several ways. Check out some of the new features to keep on top of the latest Instagram trends.

New Features On Instagram

With over a billion users on Instagram, it is important to keep up on the latest trends. Here are a few rumored features up and coming on the platform.

Hashtag Selector Tool.  instagram

The hashtag selector tool feature would allow Instagram users to add hashtags to their posts without being listed in the caption. Why does this matter? This allows users to post a smaller amount of hashtags on the actual post, allowing users to not be distracted by all the hashtags.

The hashtag selector tool could also potentially give Instagram users a broader reach with their organic posts. Companies can now add several hashtags without worrying that their post’s caption will be cluttered.

Geo-Fenced Posts.

The geo-fenced posts would allow Instagram users to aim their organic content in different geographic areas within a list of countries where the post should show. Ads are able to be targeted by a zip code or mile-radius, but this allows organic posts to have a similar targeting feature by country.

Video Tagging.

The video tagging feature includes a button on videos that list people who are tagged in it. It is rumored that this feature shows Instagram is moving more towards e-commerce and will allow companies to have better video capabilities on the platform.

E-commerce Shopping. customers using instagram

Instagram is also rumored to be creating a standalone app for e-commerce shopping. This app will allow users to browse and purchase products directly from merchants. This will allow merchants wanting more of a direct e-commerce stance on their Instagram to directly sell to their followers.

Confused? WTI Can Help!

At WTI, we have a team of highly trained Digital Marketing Specialists who keep up with the latest social media trends. Contact WTI today if you are tired of trying to keep you with all the latest social media trends. We offer Social Media Management packages that can benefit your company. Our Digital Marketing Specialists will take care of all of your social media accounts for you, and you can focus your attention on your business. Contact us today to learn about how you can get more leads from your social media marketing and advertising.