Tag Archives: Digital Marketing

Is Online Reputation Management Important? 

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When you want to try something new, where do you start? Maybe you are looking for a restaurant, a service company, or a hotel to stay at. Do you ask your friend or maybe you Google it?

Did you know that Google receives over 63,000 searches per second on any given day? This means that there are 5.5 billion people searching for anything and everything through their Google Search Engine. This is exactly why you need to worry about your online reputation. 

Google yourself. Do you like what you see? 

Considering how many searches get done on Google every single day, your image online is very important. What comes up when you Google your page? Will Google produce options for your product or business on your own page? Perhaps it will show various review pages stating why a consumer should or shouldn’t go to your business.

One important item that will appear during a search, if it is set-up, will be your Google My Busines Listing. This will appear on the right side of the webpage for the consumer that is searching your page. 

Team WTI's Google My Business Listing example to show online reputation management through the Google reviews

Google My Business Listing

The image we have shown here is what is known as a Google Business Listing. On this listing, there is a lot of information concerning the business. This listing is very important to your online reputation management. Not only can they see your address, hours, and phone number, but this is where reviews can be found.

Please note that if this does not show up, it simply means it has not been set up yet. The process is relatively simple through Google My Business.

On the listing, there is a section right below the company name that shows your Google reviews and ranking. For example, in the image, our Google ranking is a 4.4/5. This consists of 5 reviews. On the bottom of the image, you will also see a section that says “Reviews from the web.” This section will include reviews from a lot of different sources. We use BirdEye to maintain our reviews, so that is what appears on ours. 

How many reviews do you actually need to have a good online reputation?

There isn’t a magic number of reviews that you need to have, but the more you have, the more trustworthy your company will appear.  You may be thinking, “ Are reviews really that important? Does anyone actually look at them?” The answer to both is yes; 86% of consumers read reviews for local businesses (including 95% of people aged 18-34). 

Consumers read an average of 10 online reviews before feeling able to trust a local business. Along with reading the reviews, 89% of consumers read businesses’ responses to reviews. This is why it is essential to respond to both positive and negative reviews.

The way your company responds to issues will show your potential customers that you care. 

What do all of these statistics mean? Basically, what we are trying to get across is the fact that most individuals will use Google to look up a business they have never been to or Google a service they have never used before. Not only do all these people look you up, but they are reading what other people are saying about you.

Along with that, they are looking to see how you (the business owner) are responding to your reviews.  Now, let’s answer our big question. Is Online Reputation Management Important?

Yes, online reputation management is important. 

This is where we can come in to help. A lot of online reputation management is time-consuming. One of Team WTI’s specialties is online reputation management. We have access to software and the expertise to keep your reviews managed and maintained. To all of our clients, we offer advice, tips, and strategies to manage and improve your online reputation.

If you take advantage of our social media services, we are also able to tackle any issues at the forefront of social media and broadcast your good reviews as they come in. If you’d like to learn more about how Team WTI can help manage your online reputation, give us a call.

We’d be happy to answer any questions you may have and discuss how online reputation management can help you.

Help Amazon Shoppers Find Your Brand

Amazon is a behemoth in the world of online shopping. Nearly half (46.7%) of US internet users started their product searches on Amazon. Help them find your brand.

Graphic on Amazon Ads

For sellers, utilizing Amazon Advertising to capture a customer’s attention. Studies show that when customers visit Amazon, they’re already “in a buying mood.” 

Capturing the eyes (and wallet) of a customer already inclined to spend money is huge. 

Why Customers Like Amazon

Amazon offers product photos, descriptions, Q&A, and customer reviews in one place. As a result, customers use the site as a product research resource.

In fact, 80 percent of Amazon customers say they use the internet retailer as the place to identify new products or a new brand.

Amazon Reaches Millions

Annually, Amazon ships more than 5 billion items. More than 100 million people in the United States alone pay for Amazon’s Prime membership.

Those who do pay for a Prime membership spend an average of $1,400 a year on the site, compared to $600 for none members.

Amazon Ads Helps Reach Customers

But what does all this mean for your business? How can you get your products in front of those millions of Amazon shoppers?

The solution is Amazon Ads. For vendors and sellersAmazon Advertizing offers a trio of advertising options: Product Display Ads, Sponsored Products and Headline Search Ads.

At Team WTI, we’re experts who can help you navigate the world of Amazon Ads to ensure your business connects with customers.

After all, Amazon customers want to discover new brands. Why not yours?

Are Websites Still Relevant?

The world of media is changing quickly, newspapers are slowing down, people are cutting the cord on cable and listening to streaming instead of the radio. It seems as if it is getting harder and harder to get your advertising and message out to people.

A good website is the foundation of your marketing plan.

A website can reach many more potential customers than other forms of media. The ROI of a website is much greater than other methods of advertising. You don’t have to buy airtime, ads in a paper, or billboards and your internet advertising can target exactly the people you want.

The Online World Continues to Grow

It seems today that everyone is online, but what are they doing while they are on their phones, tablets, and computers? Social media is important, but many businesses make the mistake of putting all their efforts into one place or platform.

Many business owners think that Facebook is the only place they need to be present. This isn’t the case (and, honestly, never has been).

Pew Research states that a quarter of Facebook users in the United States have deleted their app and Edison Research claims that Facebook has lost 15 million users since 2017. As internet usage increases, Facebook’s numbers are beginning to drop. That’s not to say that Facebook isn’t a valuable place to advertise, they still have around 214 million users in the United States, so they shouldn’t be ignored at all.

There are so many places that people can get their information online, you have to put your message everywhere. Our Digital Marketing team uses Facebook, Twitter, Instagram, and other social media platforms to spread your advertising. You must use as many social media platforms as you can that are relevant to your demographic and business.

Websites are the Bedrock

However, if you don’t have a website as your “headquarters”, so to speak, you may be wasting your money. Not everyone uses every social media application, so you must have a main site that people can find. A business website is a foundation that all of your social media should be built on.

Your website is the core of your advertising campaigns. You can advertise your company through traditional methods of advertising, social media, pay-per-click, and other forms, but your website allows a central location that customers can visit to get more information, make an appointment, or buy a product.

When people use a search engine, like Google, to find information, it is more likely they will access your website. Each of the social media platforms has a specific thing they do well, but a website can do them all. Facebook is great at being able to share information with others, Twitter seems to be the more serious form of social media at times, Pinterest allows you to share ideas, and Instagram is all about images.

A good website that uses SEO (Search Engine Optimization) tactics gives you a place where you can provide quick pieces of information like business hours, telephone numbers, and what products or services are offered. Blogs allow you to provide long-form articles about your company and services. Your site should include images on every page, along with galleries that users can view. If you have social media accounts, links to those accounts should be in your site’s header, footer, or both. The social media accounts can be used to cross-promote your site, getting more for your advertising dollar.

Good Websites Do It All

A website that is designed by a company that is interested in your success, like WTI, can provide everything a potential customer will need. The user will be able to easily navigate the site to find the information they need. Whether they are accessing the site on a desktop computer, a tablet, or their phone, the site should provide them with a good experience.

A site not only needs to look good, but it needs to load quickly and provide the important information right away. If a user wants more details, they should be able to easily find the menu and get to the pages or posts that interest them without much effort on their part.

Besides, a website provides your company with another level of credibility. A website allows you to tell customers about yourself, provide testimonials, and show reasons why people should trust your company. More and more people are relying on research like reviews, testimonials, and product details before they make a purchase.

So many businesses have websites that NOT having one can be a liability. People may wonder if a company is serious about their business or if they are a fly-by-night organization. It will be tougher for this type of company to overcome having a reputation as being small-time or sketchy.

You can be located anywhere and still have a large reach, bound only by your service areas. Your business may be a small office located in a rural area, but you can advertise to every corner of the world. With good SEO, your small business could rank right up with multinational businesses, depending on what you’re offering. The internet can level the playing field more than any other method of advertising.

Websites are Open 24/7/365

People use the internet at all times of the day. They may be night owls, third shift workers, located in different time zones, or a hundred other reasons. Just because your business isn’t physically open, doesn’t mean that people can’t access your website when it’s convenient for them.

No matter where they are, what day of the week it is, or what time of day it is, users can go to your website and get information, contact you, or make purchases. You’re able to bring your business to them, making it as easy as possible to be a customer.

Online Marketing Strategies

There are many different marketing strategies out there and there are just as many variables that go into deciding which is best for your business. Our Digital Marketing team is experienced and trained in the different methods and customize a plan that fits your website, service, and/or product. If you’re interested in growing your business, contact us and let us help you form an effective marketing plan.

Every Business Needs a Website

No matter what the product or service is, every business needs to have a professional website. A good website isn’t something that most people can do themselves through DIY programs. It takes time to build the site correctly and to optimize it for search engines. There are constant changes that come from Bing and Google that need to be addressed as soon as they happen. Many things that are important to search engines occur behind the scenes in the code. A site may look great, but if no one can find it, it is going to be pretty useless.

Everyone at WTI takes pride in every website they work on and will do all they can to make them as successful as possible. From the initial meeting when we figure out what you want your site to look like and other details to the ongoing SEO and Digital Marketing work that occurs, WTI makes sure that you are happy with the results.

Contact us today to learn more about how a website can help your business. If you already have a website, we can work with it to make it even better. We want you to love your website and we can show you how!

What Video Content can do for Your Digital Marketing

Video content is quickly becoming one of the largest growing forms of media in terms of consumption. Studies have shown that people now watch one billion hours of YouTube every day. That averages to about 8.4 minutes for every person on Earth. While not every person is watching YouTube every day, there are people who watch multiple hours each day. This amount of consumption is similar across most platforms, including Facebook, Twitter, and Instagram. If you are not participating in video creation, you are simply losing view time as well as recognition. Half the battle for digital marketing is getting your content out in front of people’s eyes. That’s why we use as many forms of social media as we can, not just one. So why would you just post text and images? So what reasons should you use videos for your digital marketing? Here’s a handful:

  1. video contentUsers stay on pages longer: It takes just a few seconds to skim over text or look at an image, but a video keeps users on your website for up too 88% longer.
  2. Eye-catching and captivating: What is the major difference between text or images and video? Video combines visuals and sound. By combining these, videos take advantage of two of our senses. It becomes much more stimulating and therefore draws and keeps your attention.
  3. More shareable: Studies show that videos are shared 1200 percent more than text and image content. They are more entertaining and often provide tip, tricks, and other useful information.
  4. More conversions: Adding a video to your landing page increases conversions because videos provide more detailed information than an image. Videos help users trust your brand, leading to more conversions.
  5. Improves SEO: Users who watch a video are much more likely to visit your website. Entertaining or interesting content drives people to your website who want to look into your business more.

In short, videos are a fantastic tool for digital marketers. Just keep a few things in mind. Keep videos relatively short; they can hold attention, but not forever. Optimize your videos just like you would anything else. Add tags, titles, and descriptions. And create high quality thumbnails. It’s going to be the first thing most people see of your video.

Big Name MOZ has Clout when it Comes to Digital Marketing

Ever heard of MOZ? If you work in the world of search engines like we do, you know them, and you know them well. They are a giant in the world of SEO, providing free and paid tools for people like us. I read their website pretty religiously as well as consume what they post on social media (although I am sad that one of their leading guys – Rand Fishkin left to start his own business – Sparktoro). So what can the average website owner learn from MOZ?

Moz.com is a great source for information about digital marketing.

Domain Authority

MOZ has an internal ranking factor that is pretty much taken to heart by all search engine optimization companies called Domain Authority. This is a rank that says how well a website would likely do in search engines based on numerous factors including how long the domain has been online, the content, usability and other factors. Google doesn’t use this as a ranking factor itself, but it is a good indicator of how your website is doing on the whole. You can check yours here. MOZ just updated Domain Authority as well too. Read about it here.

What does your local presence look like?

MOZ can give you a great overview of how you are doing on local directories that will affect your local rank on search engines. If you are a service based company or a brick and mortar store, or other local business, this is a must do for you to show up in the Google Local Pack. Visit https://moz.com/products/local to get started or reach out to WTI for help. Our digital marketing packages include local SEO and Online Reputation Management and we utilitize MOZ local tools. 

Whiteboard Friday

Want to learn more about digital marketing in general including SEO, Social Media, Search Engines, and more? Whiteboard Friday from MOZ is a video series for those that are extra curious about the digital marketing world. They also have a great blog with information that spans the digital marketing world. 

Hands down, MOZ is a great source of information about all things digital marketing. I for one am grateful for all their great tips. It’s just another way the team at WTI stays on top of what is happening in our digital world. 

What’s New With Instagram?

Social media is constantly changing. Instagram has been rumored to be testing out several new features according to TechCrunch. These new features could help out your business in several ways. Check out some of the new features to keep on top of the latest Instagram trends.

New Features On Instagram

With over a billion users on Instagram, it is important to keep up on the latest trends. Here are a few rumored features up and coming on the platform.

Hashtag Selector Tool.  instagram

The hashtag selector tool feature would allow Instagram users to add hashtags to their posts without being listed in the caption. Why does this matter? This allows users to post a smaller amount of hashtags on the actual post, allowing users to not be distracted by all the hashtags.

The hashtag selector tool could also potentially give Instagram users a broader reach with their organic posts. Companies can now add several hashtags without worrying that their post’s caption will be cluttered.

Geo-Fenced Posts.

The geo-fenced posts would allow Instagram users to aim their organic content in different geographic areas within a list of countries where the post should show. Ads are able to be targeted by a zip code or mile-radius, but this allows organic posts to have a similar targeting feature by country.

Video Tagging.

The video tagging feature includes a button on videos that list people who are tagged in it. It is rumored that this feature shows Instagram is moving more towards e-commerce and will allow companies to have better video capabilities on the platform.

E-commerce Shopping. customers using instagram

Instagram is also rumored to be creating a standalone app for e-commerce shopping. This app will allow users to browse and purchase products directly from merchants. This will allow merchants wanting more of a direct e-commerce stance on their Instagram to directly sell to their followers.

Confused? WTI Can Help!

At WTI, we have a team of highly trained Digital Marketing Specialists who keep up with the latest social media trends. Contact WTI today if you are tired of trying to keep you with all the latest social media trends. We offer Social Media Management packages that can benefit your company. Our Digital Marketing Specialists will take care of all of your social media accounts for you, and you can focus your attention on your business. Contact us today to learn about how you can get more leads from your social media marketing and advertising.