Tag Archives: Email Marketing

Digital Marketing During COVID-19

 

Everything seems to be up in the air right now with the spread of COVID-19, but one thing that we know to be true during this time, is that digital marketing for businesses is more important than it has ever been.

Now more than ever, people are relying on the internet and social media for news updates, product recommendations, and human connection in a time that makes it nearly impossible to get these things in any other form. The internet has become a lifeline for those that want to maintain somewhat of a normal lifestyle. And it’s because of the internet that almost everything we need is available at our fingertips.

While it’s not a fun topic to cover, it’s a crucial one to address if you want your business to make it through this pandemic, and possibly others yet to come in the future. The fact of the matter is: this is the reality we are facing today. How is your business prepared to make it through these tough times, and even after? Do you have a digital marketing system in place? How are you still showing up to support your customers in this serious time of need? 

Below are few ways you can prepare and develop your digital marketing systems for your business during the ever-changing COVID-19 protocols.

Start Building Relationships With Your Potential Customers.

The internet is full of free, easy, and useful tools for marketing online. If your business doesn’t have a Facebook Page or an Instagram Account, now is the time to start one. The important thing to remember about social media is that consistency is key. Show up for your people consistently so that they know what to expect from you! Social media is a great way to connect with customers on a more personal level. People are more likely to purchase from you if they feel like they can trust you. You can use social media to build and nurture that precious relationship between you and your customers.

Build an Engaged Email List.

If you already have active social media channels, give your customers another way to connect with you on a more intimate level! You can invite them to sign up for your email list on social media, as well as on your website. By building an email list, you are creating your very own customer base that no one else has access to while they are reading your emails. In general, people are protective of their inbox, so if someone signs up for your email list, understand that they are actively saying, “Yes, I want to know more!” So do your audience a favor and give them the information they’re asking for. Instead of only showing up in their inbox when you need something, (aka: a sale) you can reach out to your customers and personally let them know the different ways you can help them or solve their problems. You can give exclusive access to certain discount codes, or content on your website to serve those customers better.

Allow the Professionals to Handle it.

If you’re not comfortable with posting on social media, or don’t feel as though you are able to dedicate the amount of time it takes to develop a strong digital presence, allow the professionals to handle it! Team WTI will welcome you with open arms and work with you to create a plan that’s completely customized for you and your business. We offer everything from Web Design & Digital Development, to a wide variety of Digital Marketing Services that include social media management and content development. To learn more about who we are and how we can serve you, visit the Services tab on our website! We’re happy to answer any questions you might have, and we wish you all the very best in navigating these difficult times.

3 Benefits of Utilizing a Digital Marketing Agency

When you own a business, things can be hectic. Whether you’re on the job, working with employees, or answering client calls, there’s a ton that you have to do every single day. Sometimes, your digital marketing is left to its own devices at these busy times. However, this could be costing you money and losing you leads. In this article, we’ll discuss three benefits of utilizing a digital marketing agency to manage your social media, search engine optimization (SEO), pay per click (PPC) ads, online reputation management (ORM), or email marketing.

3 Benefits of Utilizing a Digital Marketing Agency-min1. Saves You Time

When you hire out a digital marketing agency like Websites to Impress (WTI), what you’re really doing is saving yourself a lot of time each month. At WTI, we will manage your social media, SEO, PPC, and more. We try to stay in the zeitgeist of your niche and post relevant posts, comments and interactions, and shares to gain traction within your industry community. This can take place on many different platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more. With your website, we want to keep your rankings up, bounce rates down, and content fresh. This is difficult to do when you’re running a business full time at the same time. Leave it to the professionals at WTI who have experience writing content in your industry and have the technology and data to get you that ROI.

2. Work With Experts in the Field

Do you ever feel like you’re flying blind in the world of digital marketing? Not sure if the Facebook post you put out there is really working to get you leads or not or if that new blog is helping at all? That’s where a local SEO company or digital marketing agency comes. We check the data on your site through Google Analytics to make sure that we are only doing things that will help you with leads, rankings, and other goals you may have. We’re happy to personalize our approach to your goals and ideas, and we love to work with our clients each month to make sure we’re all on the same page and updated. You can trust the expert digital marketing specialists at WTI to keep up to date on current trends, news and updates, and your industry specific content and news.

3 benefits of digital marketing agency3. Build Business Leads

Lastly, a great benefit of making sure that you’re staying on top of digital marketing for your business is more leads! That’s what we’re all looking for with our businesses, and digital marketing is a fantastic way to do it. Not only are we reaching audiences that you may not be able to by cold calling and word of mouth, but we are providing several platforms where guests/clients can research your business, get information, and see pictures before deciding. This not only saves you time on the phone, but it gives clients peace of mind that they’re dealing with a legitimate business that wants its customers informed not left in the dark. There’s nothing more frustrating than a site with little to no information that’s not responsive on mobile–so it’s time to make sure that you’re giving your guests the best experience they can have with a local SEO company or digital marketing agency. Get the leads that you deserve with SEO, social media management, and pay per click ads.

Interested in Working with a Digital Marketing Agency?

Take the leap and contact WTI today for more information on our packages and pricing. We are happy to work with you to create a custom package that fits your needs. Plus, you won’t be signing your life away–there are no contracts to sign! We operate on a month to month basis that lets you decide when you want to continue or if you need to take a break during slow seasons. We work with you to create the perfect package and then continue our relationship with you with calls and emails each month to update progress, hold client meetings, and more. Trust the experts at WTI to provide you with excellent digital marketing services.