In the past month, Facebook has released several new tools and updated current interfaces to cater to businesses. Each of the new tools makes the Facebook marketing experience that much more streamlined. While many of us who use Facebook Ads Manager are used to lots of change, the newest update is more broad sweeping than past updates. Let’s take a look at some of the tools and changes to Facebook for businesses.
Last month, Facebook released a major overhaul of the Ads Manager. It included new navigation, automated naming, and a third new cost cap bidding strategy (in addition to bid cap and target cost). Ads Manager also includes a new video editing tool and a feature for automated ads. The video editing feature makes it easy to upload and edit within Facebook instead of in a separate application. Updates like these help businesses easily manage their ad sets and campaigns, simplify ad budgets, and make it easier to create ads.
As mentioned above, Facebook also released new “automated ads.” These ads are great for small businesses, and can run across Facebook, Instagram, and Messenger. Facebook automatically creates automated ads for small businesses and available in up to six different forms. There’s a short questionnaire that businesses will fill out and then the ad is created. Automated ads could be an interesting option for smaller businesses that don’t want to hire out marketing services. However, automated ads are just that–automated. We know that automatic things don’t always work how we want them to, and this is a risk that you’ll have to take if you utilize automated ads. Traditional marketer created ads are still available, and they can be tailored to fit your specific needs. Which will you choose?
Lastly, Facebook is now offering appointment booking options for business page guests on Facebook and Instagram. Your guests will be allowed to make an appointment with you, which you then accept, and then it will send them periodic reminders to make sure they make the appointment. This can be a great way to connect with guests and get engagement. When you have a booking option on Facebook or Instagram, you skip the phone calls many people are wary of. Appointment booking could be a game changer for many businesses that utilize it.
We understand keeping up with news and updates in the social media marketing world is a feat in itself. That’s why we’re happy to offer social media management services to our clients. Forget the stress of trying to figure out how to reach your audience and let us take care of it. Contact us today to get started on social media management, search engine optimization, pay per click, online reputation management, website design and build, or hosting services.
Whether you’re a newly opened business or you’ve been established for awhile, it’s important to have a presence on social media. For many businesses, this means they rely on Facebook, Twitter, and Instagram to broaden their audience and inform guests about new deals and specials. Facebook is usually the platform that is most recommended for businesses because it is the most comprehensive at this time. Did you know that you can use Facebook marketing strategies to gain conversions? Got your attention? Let’s find out how.
One of the most important things to do once you have a Business Facebook page set up is to look at your audience insights. These insights will tell you about who currently likes your page and their demographics. Facebook lets us know everything from their age to gender to education level to device to their shopping habits, and more. These insights are very useful because they let us tailor our Facebook marketing content to what our audience is most likely to respond to. For example, if you build homes, you could expect to see anywhere between 30-65+ for the age demographic on your page. In this case, you would not want to market to 18 year olds because they are unlikely to be buying custom built homes until they are a few years older. Insights can also give you unexpected information that really improves your Facebook marketing strategies. Lastly, these audience insights allow you to create goals for your Facebook marketing strategy by knowing who you are talking to.
Your audience isn’t the only thing that you need to worry about on Facebook. You also need to think about when and how often to post. At WTI, we recommend posting a few times a week. By posting a few times a week, you keep your page active. You also remind potential and current customers that you are still around. Plus, you can post deals and specials going on. Posts should vary between links to articles that are relevant to your business, promotions and specials, and graphics that display your services. Clear and interesting photos of your service or product and your team are also very important.
One of the best ways you can use Facebook marketing to your advantage is through Facebook ads. Facebook ads allow you to advertise on Facebook and Instagram. They can be graphics, photos, videos, or carousels of photos to scroll through. Additionally, Facebook ads not only display in the newsfeed. They also display in the sidebar, Messenger app, Stories, and other areas. You set up the audience that you want to see your ads. You also set up a budget for the ads. The ads can run all month or only part of the month, it’s your choice.
At WTI, we manage your social media, including Facebook, Twitter, Instagram and more, to optimize your online presence. Looking for conversions from Facebook marketing or you’re looking for more communication with clients on Twitter or Instagram? We are happy to work with you to meet your goals. Contact us for more information about Facebook marketing and social media management services.