Do you keep up with your business’ social media? Is it really necessary?
The short answer is yes.
Social media is a powerful tool for businesses, and investing in social media management from marketing experts can help boost your business’ online presence significantly. Here is why you should consider social media management services for your business:
In 2017, research showed that the average person spends almost two hours on social media every day, which is more time than people spend eating, drinking, and socializing each day (1). If you want to reach your customers where they’re already spending their time, social media is where you need to be. The fact that all major social media platforms have apps that make them easily accessible from smartphones and other mobile devices means that social media can help you reach people whether they are at home or on the go.
We can customize your social media plan to reach your targeted audience. According to recent studies from Pew Research, older audiences tend to use Facebook and YouTube, while younger audiences are the majority users for social media platforms like Instagram and Snapchat (2). Ads on social media platforms allow you to choose your audience based on demographics, location, or interest to make sure you’re showing your ads exactly where they need to be.
The more social media platforms that you have branded with your business, the more search results you will show up in. Boost your SEO and dominate the first page of search results with help from professional social media management. Social media can also help you drive more traffic to optimized pages on your website by posting links on your social media platforms.
Social media platforms come equipped with all kinds of tools that you can use to expand your current audience and get more customers. Do some hashtag research or use search functions to actively seek out people looking for what you offer or use targeting features to put your ads in front of people who might not currently follow your business.
You can also get valuable insights to what your audience likes and dislikes from social media analytics data. Find out what time of day your audience is more likely to engage, what kind of posts get the most interaction, and who your audience actually consists of. WTI’s custom reporting software helps us pull data from all of your different social media platforms to make it available in one place. This helps you get the quick insights you need and it helps us build a plan based on real-time data.
Social media is a place where you can not only advertise your products or services, but where your business can actually interact with your customers and potential customers on a day-to-day basis. Connect with your customers by entertaining them, giving them useful information, and answering or asking questions to build stronger relationships with them to increase customer loyalty.
The more your customers see your brand and associate it with valuable content, the more they will trust you. Show leadership and establish yourself as an expert in your field by offering advice and answering questions on social media. Social media gives you a level playing field to stand out from your competitors by connecting to your audience directly.
Professional social media management is more than just posting updates to your business’ page. It involves designing and implementing a strategy to engage with your current customers and get your name and brand in front of new potential customers. Team WTI works to create cohesive social media plans for our clients that incorporate multiple social media platforms, including Facebook, Instagram, Twitter, YouTube, and Pinterest. We use custom reporting software to analyze traffic and engagement on posts to constantly fine-tune and customize a social media strategy for your business.
It’s a weeknight and you’re scrolling through your Facebook news feed. You see posts from friends, family, and coworkers, but maybe you also see websites begging you to click on their article links. These articles are called clickbait, and they’re hard to resist. However, they are not a good strategy for advertisers with recent changes Facebook has made to their platform.
Last week, Facebook announced that it would be limiting low-quality ad exposure. This includes ads like those that lead you to click on them by withholding information, those that ask you to share or like if you agree, and those that bait you to click through shocking titles. Advertisers should stay away from these common ads because they could have their reach limited or even penalized by Facebook. With the shift to friends and family focused news feeds, Facebook is making big changes for advertisers.
When you and your marketing team create ads, the focus should be on creating truly interesting and click-worthy content that does not rely on spammy titles. Examples of spammy titles might include “You’ll Never Believe What Happened Next” or “This One Tip Will Get Rid of All Belly Fat.” Additionally, try not to use language that asks guests to like or share your ads. Your guests will like or share your ads if they are a worthwhile ad to share. It’s up to you and your marketing team to create these ads and posts.
Include keywords in your ads and focus on making your content interesting and relevant. If you are a foundation repair company and you received a lot of rain recently, you might focus an ad on waterproofing. This is a relevant ad to the time of the year and uses a keyword relevant to your business. Another tip when creating an ad is to use high-quality images that draw guests in. Never settle for blurry or grainy pictures, and always make sure to follow all Facebook guidelines regarding text on images for ads.
At WTI, we are trained Digital Marketing Specialists who know the ins and outs of social media and advertising. We keep up with current trends and make sure we’re always on top of the game so that you can be on top of the game. If you’re tired of trying to figure out how to keep up with all of the changes, it’s time to contact WTI and ask about our Social Media Management packages. Our Digital Marketing Specialists will take care of all of your social media accounts for you, and you can focus your attention on your business. Contact us today to learn about how you can get more leads from your social media marketing and advertising.
Even though it seems like people are moving away from pen and paper, there is more written information being exchanged than ever before. Because of this, you need to have a written presence on your website, whether it be a blog or pages explaining your products and services.
Before you jump in and start adding content to your website you need to think about not only what you’re going to say, but how you’re going to say it. Your writing reflects on you, your company and, to a certain extent, your industry, so it needs to be well done. You are obviously writing for a reason, so you want your information to be read and hopefully used.
A well-written article has a better chance of being read than a poorly written one. If an article is hard to follow or is full of mistakes and typos, the reader may get frustrated and stop reading or, at the very least, they will not take you seriously and you may come off as unprofessional.
Here are some tips to keep in mind when doing any writing for your company or organization:
Don’t rely solely on your computer’s spell-check program. This cannot be emphasized enough. Some people have become lazy over the years with software throwing red lines up when there is a spelling error. Don’t get me wrong, it can be a great tool, but it is not foolproof. The software can only tell you if a word is spelled wrong, not if you are using a homophone (they’re, there, their) or the wrong word entirely, but spelled correctly (infamous vs famous). I use some software like Grammarly to help catch glaring errors, but I also have a stack of reference books that I use to double-check some rules of grammar and spelling. If you’re still not sure, use the advice of my high school English teacher: “When in doubt, throw it out.” Use another word, if you aren’t confident. It’s better to choose another option than to sound uneducated.
Read over what you have written. If you can, read it aloud and get feedback from your coworkers or family. You may have changed the tense or voice in mid-sentence, or maybe you didn’t even finish a thought. Just quickly glancing over the page won’t catch small errors that will be jarring when read by your audience. Fair or not, readers will judge you when reading your pages.
Readers like small bites. You may have seen the abbreviation “TLDR” in online comments. If you’re unfamiliar with that notation, it means “too long, didn’t read”. If it’s a common enough sentiment to get its own shorthand, there is a reason behind it. When people see a big block of uninterrupted text, they might skim it, but more likely, they’ll just skip it entirely. Especially when you are writing on the Internet, try to keep paragraphs to just a few sentences and make it easy for the reader to digest the information.
Write to your audience. Your lingo and voice will be different when addressing your industry peers, as opposed to a reader who may be unfamiliar with your line of work. Try not to talk over their heads, but don’t speak down to them either. It’s a delicate balance to maintain. Regardless of your audience, you must remain professional at all times. Avoid using slang, insults, profanity or name-calling. Not everyone is going to agree with your personal beliefs, but they may want to use your product. If you turn them off with a page-long rant about a sensitive issue, you can bet they’ll not only not use your company, but they will tell their friends and it may become a big public relations problem.
For some people, writing can be as scary as speaking in front of others. Fortunately, Websites To Impress can help you with this task. We offer social media marketing and management services and we can do the writing for you with our team of professional writers.
Mobile optimization is the process of ensuring that visitors using mobile devices will have a website that is optimized for that device. With everyone spending more and more time away from home and more time on their mobile devices and tablets, it is important that the website is designed to account for different screen sizes and load times. If a website is not optimized for mobile devices, visitors will probably turn away from your website.
Last year, 2014, there was a significant priority for optimizing for mobile devices. This year, 2015, there is a focus on mobile-optimized content and social media marketing. Social media ad spending, such as on Facebook, will increase as businesses struggle to maintain traffic and sales from social media channels.
With Twitter, Instagram, Facebook, and Pinterest giving businesses more exposure, businesses are seeing positive results from their investment in social media and paid advertising. They are getting increased exposure and traffic. The increase in social-ad spending is driven by the continuous grown of mobile devices.
So if you are a business owner, it is more important than ever to have your website optimized for mobile devices. Not only will your website get more traffic, but customers will also be able to find your website from social media. It will pay for you to spend on social media advertising as there is a large increase in the use of social media.
The professionals at Websites to Impress can help you get your website optimized for mobile devices and create a website that will impress your customers. We have over a decade of experience our team will give you the most cost-effective solution to get your website optimized and give your website more exposure.
We have a team that consists of:
We are located in Geneseo, IL and serve clients throughout the entire United States and Canada.
Don’t let your competitors get the edge over you. Websites to Impress will optimize your website and give your business more exposure. Contact us today!
In a world that is all about social media, we are all so quick to post. What you think in one moment you are posting in the next. Sometimes this is not the best approach, especially when your business can really benefit from well thought out and useful posts.
Status Updates: Make your post attention-grabbing, but at the same time make sure the content is up to date, relevant, and informative. You want to stay under 50 characters to keep your readers attention. It is also a good idea to engage your readers with a question.
Provide Links: This is good for Search Engine Optimization if you link to your website in your status update, but also can provide additional, useful information for your reader.
When People Comment, Reply: Interacting with your commenters will engage them with you further. It helps to build trust and relationships. During this time you can further tailor the post to the people that are commenting and also engage them to hopefully share your posts.
Engage your Reader with a Great Title: If you don’t catch them with the title, you might lose them before your even really had them. It’s the first thing they will read. Including keywords in your title will also help with SEO.
Draw People in with your First Paragraph: This is your chance to draw people in further and give them a feel for what they can expect in your article.
Add an Eye-Catching and Relevant Image: Images make the article more interesting for the reader and break up the text. It also makes the blog more shareable on other forms of social media.
The Length of Your Post Matters: It’s a best practice to keep your blog between 500 to 800 words. That way it is long enough to get your point across, but not so long you lose your reader.
End with a Call to Action: A summary at the end of your blog is always a good idea, and it is a great idea to link your blog to another blog (where relevant) or ask readers to comment on your blog or share the post in social media.
Share your Blog on your Social Media: Manually share your blog post on Facebook, Twitter, or other social media or use a format such as Hootsuite to automatically post your blogs via RSS.
Facebook: Keep your posts positive, make sure to include images where you can and make sure those images are simple so they appear well on people’s mobile devices. After all, many users of Facebook are on their phones! Post when you will be available to reply to commenters to benefit the most from your posts, otherwise schedule them to post when you will be available.
Twitter: Make sure you provide a clear call to action in your 280 characters, avoiding abbreviations. Good grammar is still important! Shorten URLs using a tool like Bit.ly to optimize your 280 character posts. Use mentions and retweets when possible to engage more users and use questions where you can. Adding images or videos can also engage more users. Use hashtags wisely.
Pinterest: Believe it or not people don’t want to see people on Pinterest. Pin pictures without people in them as they are shared more frequently. Pin images with multiple colors as it is proven that they are also repinned more often.
Instagram: Use the rule of thirds for your images by putting the subject of your image in only two-thirds of the screen. This is eye-catching to viewers of the image. Again, hashtags rule on Instagram, and there are certain hashtags that come around on a weekly basis. It is good to familiarize yourself and use these popular hashtags. Make sure to reply to Instagram users that post to your images.
As Mark Cuban says in this video, a big mistake people make is not cleaning up their old posts. If you have old posts that are no longer relevant to your business, remove them. Social media doesn’t have to be daunting. It can be fun and extremely beneficial to your business. What you put into it is definitely what you will get out of it. The best part of social media is it is free. Use it often, use it wisely, and watch your business grow from your social media posts. If you need any assistance with social media management, Websites to Impress can help. Call us today with any questions!