2018 was a big year in the world of Pay Per Click.
A quick review of 2018: Google rebranded their AdWords to Google Ads. They also created a new user experience, new campaign types, features, targeting options, and more. Bing Ads had changes in 2018 as well. They added several new features and improvements. Amazon was also on the rise this year.
So what can marketers expect to see in 2019 for PPC?
According to Social Media Today, up to 80 percent of marketers now have some sort of budget put into search, display, and remarketing ads. It is important to pay attention to your industry and see where you could be benefiting and where you could be losing out on on your PPC.
Here are some top PPC trends you need to know in 2019:
Automation is here to stay! Making sure that your accounts are managed efficiently will become even more important in 2019. This is best done by taking advantage of automation and developing strategies to use machine learning when it comes to ad testing, bidding, and more.
Automation will continue to increase in the future. Continue incorporating it into your campaigns.
It’s no secret that the use of mobile devices for search has increased. Making sure that your ads are customized for mobile ad experience is extremely important. Without paying attention to mobile traffic, marketers may waste their budgets and lose out on opportunities.
Begin by assessing the amount of traffic coming from mobile devices in your PPC account. Once you have analyzed your data, you can determine if the bid should be adjusted based on devices.
2019 is the year to focus on remarketing. Remarketing has shown us that it is an effective strategy that results in in high conversion rates. It is also very cost effective.
Targeting specific audiences is gaining popularity in search targeting. It is important for marketers to pay attention to when and where to use both keywords and audience targeting when you are setting up a campaign.
While keywords are still important, audiences allow marketers to target not just the right people, but the best possible future customers. 2019 will show that keywords and audience targeting will be of equal importance for PPC performance.
In 2019, the actual ad and how you write the ad is extremly important. Make sure to have both strong headlines and descriptions in order to get your message across effectively.
Keep an eye on your headlines and make sure that the descriptions are closely related. This will help you achieve your goals.
While you may not be getting a large amount of voice searches yet, it is important to be ready for them. Pay close attention to both information that voice searchers are looking for and the information that is providing irrelevant searches for your campaigns. Adjust your account accordingly.
Be sure to pay close attention to voice searches to see if there are any valuable keywords to add to your campaign.
Not sure where to begin with your PPC? Websites To Impress has a certified team to help you get more business and more recognition online. Learn more about our PPC service HERE. Contact our PPC experts today to get started on growing your business. We look forward to hearing from you!
According to The Motley Fool, an estimated 80 million people are members of Amazon Prime, spending an average of $1300 annually. That’s out of the 300 million Amazon users that are exposed to advertising on the Amazon website.
Facebook may know what we like and Google may know what we search for, but Amazon knows what we BUY. All of these advertising platforms have their place in your marketing plan, but Amazon is a great place to advertise that hasn’t been promoted as much as the others.
Information is the best tool that anyone can have, so here is some background on Amazon Ads: what they are, why you should use them, and how to get started.
When a potential buyer puts an item in the search bar, a list of products appears. Listed among the organic listings are sponsored posts with small “Sponsored by Widgits Inc.” or just “Sponsored” along with an entry that includes an image and details about the product being advertised.
If you want to promote your items and have them appear alongside the organic search results, you can bid on keywords. By bidding on the keyword, your product will appear higher in the Amazon search results. You won’t be charged until a shopper clicks on your ad.
Another location that your ad may appear is on individual product pages. The ads will coincide with products that have similar keywords. Your ad may also appear in a slider on the page with ads from other businesses. These are usually under the heading “Sponsored products related to this product”
This is just a basic overview of the types of ads you may find on Amazon.
Now, not every business is going to be a good fit for Amazon Ads, you need to have a real item that someone can purchase online. Services wouldn’t work on Amazon, for obvious reasons. By putting your product on Amazon, you will have the eyes of millions of users that are shopping right at that moment.
In addition to having the Amazon Marketplace at your disposal, if you use Amazon Ads, your organic listings will also improve. Part of the reason for the increase is that you should see an uptick in the number of sales that come from the Amazon Ads. Sales history influences your ranking greatly; the more sales an item has, the higher Amazon will rank it.
The costs of Amazon Ads vary, just like Google Adwords, but the amount is usually a lot less than Google. According to a quick search, the prices were comparable to the lowest prices on Facebook Ads. Like we said at the beginning, these people are ones that are actively shopping, so there should be a better ROI than on other platforms.
WTI has the experience, strategy, and knowledge to help you get started with Amazon Ads, so contact us when you’re ready to start.
According to Third Door Media, 80% of Amazon advertisers are planning to increase their spending there. The same study showed that nearly half of the respondents were currently using Amazon Ads. Of the advertisers that said they were going to increase their spending, 20% of them were going to increase their Amazon budgets by 50% or more!
Make sure that you are competing on an even playing field (or have the advantage). If you aren’t currently advertising on Amazon, you should do yourself a favor and look into it. The Digital Marketing team at WTI is here to answer any questions and get you set up if you decide to gain on your competitors. Contact us today to learn more about all the ways that you can use Amazon Ads to your advantage.