On May 4th, 2020, Google announced that it has officially rolled out a broad core algorithm update. While we can’t predict what this core update will do for rankings until we start seeing the effects, it’s safe to assume that Google has realized a change in search behavior amidst the COVID-19 pandemic. Therefore, we’re pretty confident in suggesting a major pivot in your marketing strategy if you haven’t already. Here’s why:
Google’s broad core updates are designed to produce widely noticeable effects across all search results in an effort to deliver on their mission to “present relevant and authoritative content to searchers.” Which, in today’s terms means: If you’re not showing up for your customers online, and in a way that directly serves them during this time, you’re probably going to see your hard-earned rankings dwindle.
It’s really no surprise that Google made a core update during a pandemic. We rely more on the internet now than we ever have; for work, for news, for groceries, television, entertainment, and now, even human connection. More and more content is being added by the minute, and Google’s mission is to provide the best and most relevant content to whoever is searching for it.
We believe you need to pivot your marketing strategy during this pandemic to align with Google’s overall mission. From now on, it’s not going to be enough to just show up in front of your customers in order to get them to buy from you. They’re going to want a genuine connection from you.
COVID-19 has humanized us all in a way that we may never let go of. Moving forward through this pandemic, your marketing strategy needs to focus more on how your product or service affects your customers, and less on the actual product or service itself. Show your customers why they need you, not just tell them what they’re missing. Don’t you think we’re all acutely aware of what we’re missing right now anyway?
According to Google Webmaster Central Blog, there are a few major points you need to be considering when creating content:
If you’re not currently implementing a digital marketing strategy, you need to. If your business is still open and you don’t have a Google My Business Listing, you need one. And if you aren’t pivoting your marketing strategy to accommodate to your customers needs during a serious time of uncertainty, this update could cost you. If you can’t dedicate the time, or don’t have the expertise to handle your own digital marketing, get in touch! Our team of experts will make sure your business stays in front of your customers, even in times of uncertainty.
We are seeing that there was likely a Google Algorithm update in late October. If you read the article below from one of our favorite SEO information sources, SEO Roundtable, nothing is being confirmed by Google. It appears there is a lot of chatter on social media and SEO blog sites indicating an update.
Algorithm updates are hinted at by bloggers and such when they notice things like keywords dropping for no apparent reason. This was reported by multiple sources. It appears that people are reporting that results dropped and didn’t rebound quickly and this could be an indicator of yet another tweak of the Google Algorithm.
Search Engine Journal, another favorite source of mine is talking about recent algorithm updates as well. One of my big take aways from their article is the focus on content, not simple things like title tags and meta descriptions. While I still believe every page should be structured well, I feel like we need to review content on the pages of our websites and make sure (now more than ever) that you are answering questions with that content. Users intent is where it is at. If your page answers a query of a user, you are going to be in much better shape. You do this with great content. So in a way, content is king again!
I definitely suggest reading the section in the article from Search Engine Journal regarding Google vs. Bing. I find it fascinating the difference in sophistication between Google’s AI Algorithm and where Bing is currently. I do tell my clients never to ignore Bing however because it comes installed on Windows computers and some people never change their browser!
We’ll keep an eye on Algorithm changes and information and let you know when we see new news!
Ah, Google. You couldn’t leave the holiday season alone, could you? December is typically a quiet time for changes to Google’s algorithm, but not in 2017. Per Search Engine Land, the algorithm update happened in mid-December and rolled out affecting different areas of search as it went.
So how does this update affect your website? We’ve been doing a lot of reading and research and here is what WTI recommends you focus on to stay on top of the latest updates:
If you are reading this article and you aren’t an SEO or digital marketer, think of things in terms of how you would search and what you want to read if you were a person looking for the products you sell or services that you offer. Look for a digital marketer for the technical help.
Things always change. With Google and other search engines things change so frequently it can be hard to keep up. The trend to make search really work for actual people, however, is a trend I can get behind as a digital marketer. To get help with your digital marketing plan, contact me for more information.