We are seeing that there was likely a Google Algorithm update in late October. If you read the article below from one of our favorite SEO information sources, SEO Roundtable, nothing is being confirmed by Google. It appears there is a lot of chatter on social media and SEO blog sites indicating an update.
Algorithm updates are hinted at by bloggers and such when they notice things like keywords dropping for no apparent reason. This was reported by multiple sources. It appears that people are reporting that results dropped and didn’t rebound quickly and this could be an indicator of yet another tweak of the Google Algorithm.
Search Engine Journal, another favorite source of mine is talking about recent algorithm updates as well. One of my big take aways from their article is the focus on content, not simple things like title tags and meta descriptions. While I still believe every page should be structured well, I feel like we need to review content on the pages of our websites and make sure (now more than ever) that you are answering questions with that content. Users intent is where it is at. If your page answers a query of a user, you are going to be in much better shape. You do this with great content. So in a way, content is king again!
I definitely suggest reading the section in the article from Search Engine Journal regarding Google vs. Bing. I find it fascinating the difference in sophistication between Google’s AI Algorithm and where Bing is currently. I do tell my clients never to ignore Bing however because it comes installed on Windows computers and some people never change their browser!
We’ll keep an eye on Algorithm changes and information and let you know when we see new news!
Ah, Google. You couldn’t leave the holiday season alone, could you? December is typically a quiet time for changes to Google’s algorithm, but not in 2017. Per Search Engine Land, the algorithm update happened in mid-December and rolled out affecting different areas of search as it went.
So how does this update affect your website? We’ve been doing a lot of reading and research and here is what WTI recommends you focus on to stay on top of the latest updates:
If you are reading this article and you aren’t an SEO or digital marketer, think of things in terms of how you would search and what you want to read if you were a person looking for the products you sell or services that you offer. Look for a digital marketer for the technical help.
Things always change. With Google and other search engines things change so frequently it can be hard to keep up. The trend to make search really work for actual people, however, is a trend I can get behind as a digital marketer. To get help with your digital marketing plan, contact me for more information.