Tag Archives: Google Algorithm Changes

Algorithm News – Fall 2018

Recent Ranking Update in October 2018

Were there recent updates to the Google Algorithm?

We are seeing that there was likely a Google Algorithm update in late October.  If you read the article below from one of our favorite SEO information sources, SEO Roundtable, nothing is being confirmed by Google. It appears there is a lot of chatter on social media and SEO blog sites indicating an update.

Read the news here!

Algorithm updates are hinted at by bloggers and such when they notice things like keywords dropping for no apparent reason. This was reported by multiple sources. It appears that people are reporting that results dropped and didn’t rebound quickly and this could be an indicator of yet another tweak of the Google Algorithm.

Content is King Again?

Search Engine Journal, another favorite source of mine is talking about recent algorithm updates as well. One of my big take aways from their article is the focus on content, not simple things like title tags and meta descriptions. While I still believe every page should be structured well, I feel like we need to review content on the pages of our websites and make sure (now more than ever) that you are answering questions with that content. Users intent is where it is at. If your page answers a query of a user, you are going to be in much better shape. You do this with great content. So in a way, content is king again!

I definitely suggest reading the section in the article from Search Engine Journal regarding Google vs. Bing. I find it fascinating the difference in sophistication between Google’s AI Algorithm and where Bing is currently. I do tell my clients never to ignore Bing however because it comes installed on Windows computers and some people never change their browser!

We’ll keep an eye on Algorithm changes and information and let you know when we see new news!

Cha-Cha-Changes: Google Makes Changes in December

Ah, Google. You couldn’t leave the holiday season alone, could you? December is typically a quiet time for changes to Google’s algorithm, but not in 2017. Per Search Engine Land, the algorithm update happened in mid-December and rolled out affecting different areas of search as it went.

WTI Recommends…

So how does this update affect your website? We’ve been doing a lot of reading and research and here is what WTI recommends you focus on to stay on top of the latest updates:

  1. Think mobile first: We’ve been saying it for awhile, but it is even more apparent that having a mobile-friendly design is probably the most important thing to consider starting out in 2018. You can check to see how your site looks by visiting this website and entering your URL: http://ami.responsivedesign.is/
  2. When adding content be human: Don’t just write content for keywords. While keyword remains important, writing for the person that might benefit from your content first is what is important. Provide facts, solutions, and easy methods for contacting you for help.
  3. Make your website FAST: Mobile speed has been ignored by many in the past as long as desktop performed well. Going forward this would be a mistake. You can use Google’s Page Insights to check both mobile and desktop speed and make sure you are in good standing.
  4. Keep voice search in the back of your head: With tools like Alexa from Amazon and Google Home, search that doesn’t even involve a mobile device or computer is coming into play. As you add content to your website it is good to keep in mind this type of search.

If you are reading this article and you aren’t an SEO or digital marketer, think of things in terms of how you would search and what you want to read if you were a person looking for the products you sell or services that you offer. Look for a digital marketer for the technical help.

Things always change. With Google and other search engines things change so frequently it can be hard to keep up. The trend to make search really work for actual people, however, is a trend I can get behind as a digital marketer. To get help with your digital marketing plan, contact me for more information.