This past week there was an article on Searchengineland.com that said that Google was not indexing new content. This has since been confirmed by Google and it took them two and a half days to fix. The same thing has happened in the past the article goes on to say, and it will surely happen again.
In my mind this proves a very important point. If you are concerned about your website content and using SEO to get found online, it is very important to stay on top of what is going on with searh engines. They make mistakes too, even Google, and if you aren’t aware of issues it may affect your standing in their index.
I find there are a lot of sources I really trust, even though I do see what I would call “search engine politics” out there quite frequently. As with anything, SEOs have strong opinions about how Google (especially) hands their index and algorithms. I find that search engine news is very much like any news, read from numerous sources to formulate an opinion. I usually start with the Google’s Webmasters Blog to see what comes straight from the source, as well as check in with some of my favorite search engine experts on Twitter, but then I go to a few trusted sources for intel including:
Something my Dad always said was the only thing you can count on in life is death and taxes. I would like to change that popular statement to death, taxes, and search engine changes. It’s one thing you can be sure of, things always change and we always have to change with it. Sometimes there are bugs to be aware of, sometimes algorithm updates, as well as technology changes. Being aware of these things is the job of your SEO team, but it can’t hurt to be aware of them yourself.
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We are seeing that there was likely a Google Algorithm update in late October. If you read the article below from one of our favorite SEO information sources, SEO Roundtable, nothing is being confirmed by Google. It appears there is a lot of chatter on social media and SEO blog sites indicating an update.
Algorithm updates are hinted at by bloggers and such when they notice things like keywords dropping for no apparent reason. This was reported by multiple sources. It appears that people are reporting that results dropped and didn’t rebound quickly and this could be an indicator of yet another tweak of the Google Algorithm.
Search Engine Journal, another favorite source of mine is talking about recent algorithm updates as well. One of my big take aways from their article is the focus on content, not simple things like title tags and meta descriptions. While I still believe every page should be structured well, I feel like we need to review content on the pages of our websites and make sure (now more than ever) that you are answering questions with that content. Users intent is where it is at. If your page answers a query of a user, you are going to be in much better shape. You do this with great content. So in a way, content is king again!
I definitely suggest reading the section in the article from Search Engine Journal regarding Google vs. Bing. I find it fascinating the difference in sophistication between Google’s AI Algorithm and where Bing is currently. I do tell my clients never to ignore Bing however because it comes installed on Windows computers and some people never change their browser!
We’ll keep an eye on Algorithm changes and information and let you know when we see new news!