Google My Business has new API features with an update that came in November. Here is a list of some the important changes:
Why do I even bring this up when we work in the world of websites? Because I think it is important to point out the extent to which the world depends on Google My Business. If you aren’t on Google My Business you are missing the boat. It’s free, and it allows you to control how others see your business online. Have a consistent listing to other online listings as well as your website can help in a big way with local SEO. Claim your listing or let us help you claim your listing and you will get found more often, especially in the Google 3-Pack. CLICK HERE to see how it works.
Google has this handy form for when third parties violate their Google My Business Policies with SPAM or repeated calls. If you have a third party as described by Google that is causing you issues that you can’t resolve with them directly you can go to Google with this information. Read all about it here: https://searchengineland.com/did-you-know-you-can-report-google-maps-related-spam-calls-and-other-violations-to-google-308728
A great way to learn about what is new with Google is to visit the Developers page. They have a blog that can help keep you up to date. Recent topics range from topics on virtual reality to machine learning. While topics are geared towards developers, it’s a great place to find out what is up and coming and then Google topics to learn more in “laymen’s terms”.
Need to show up on Google Maps or Google My Business? We do this as part of our search engine optimization services here at WTI. We can also do it as an a la carte sevice, but recommend doing SEO on an ongoing basis to really get good results. Any questions? Give me a call at 309-489-0026
Digital Marketing Manager at WTI
Google made some changes this summer that we are beginning to notice are affecting some of our clients. In the past, it was easy and free to embed a Google map in your website, allowing people to not only see where you were located, but to utilize Google Maps to get directions and more. Beginning in June of 2018, Google has started enforcing the use of API keys.
An API key is an Application Programming Interface key. This key is a code passed between computer programs to identify the calling program, its developer, or its user to the website. API keys are used to track and control how the API is being used. This key would be used to prevent malicious use of the API.
To utilize the full performance of these maps, you will need to enable billing from Google to a credit card and have a valid API key for all projects.
To learn more about the new policies from Google regarding Google Maps and API Keys, please contact the knowledgeable team at WTI. We’ll guide you through the process and get the most out of every facet of your website.