Google My Business has new API features with an update that came in November. Here is a list of some the important changes:
Why do I even bring this up when we work in the world of websites? Because I think it is important to point out the extent to which the world depends on Google My Business. If you aren’t on Google My Business you are missing the boat. It’s free, and it allows you to control how others see your business online. Have a consistent listing to other online listings as well as your website can help in a big way with local SEO. Claim your listing or let us help you claim your listing and you will get found more often, especially in the Google 3-Pack. CLICK HERE to see how it works.
Google has this handy form for when third parties violate their Google My Business Policies with SPAM or repeated calls. If you have a third party as described by Google that is causing you issues that you can’t resolve with them directly you can go to Google with this information. Read all about it here: https://searchengineland.com/did-you-know-you-can-report-google-maps-related-spam-calls-and-other-violations-to-google-308728
A great way to learn about what is new with Google is to visit the Developers page. They have a blog that can help keep you up to date. Recent topics range from topics on virtual reality to machine learning. While topics are geared towards developers, it’s a great place to find out what is up and coming and then Google topics to learn more in “laymen’s terms”.
Need to show up on Google Maps or Google My Business? We do this as part of our search engine optimization services here at WTI. We can also do it as an a la carte sevice, but recommend doing SEO on an ongoing basis to really get good results. Any questions? Give me a call at 309-489-0026
Digital Marketing Manager at WTI
In this blog posted by Google, they announced that they are letting businesses tag themselves as “Veteran-Led”. This will make it easier for people to find and choose businesses led by those who have served our country. If you look at the numbers provided by the U.S. Government, Google has an estimate that around 2.5 MILLION small businesses are owned or majority owned by veterans or about ten percent of small businesses in the U.S. today!
Also, Women-Led businesses can add a new icon to their Google My Business listing and Google Maps to show that their business is owned or managed by women. This is part of an effort to empower women-led businesses around the world. You can read more about this feature on the Google Blog here.
To add these attributes you can go to your Google My Business listing and click on the “Info” option on the left side of the screen. Once you have clicked this look on the right side of the screen for “Attributes” and click on the pencil icon. You will see both the “Veteran-Led” option and “Women-Led” option. Click on the option to add it to your profile. Note that it can take a day or two before the change shows on your profile. See the screen shots below.
If you search Websites to Impress (or Team WTI!) you will find that we are a “Women-Led” business and we are proud to have the ability to display this attribute on our profile. Thank you, Google!
If you are a service based company, you need to be on Google My Business.
Because if someone searches for the service you offer, and you don’t have a listing, you can’t show in the Google Pack. This is the listing right beneath the Google Ads that has a map and a few listings for people that offer that local service people are looking for.
Using your geographically location in Google, and information found on your website as well as other local directories and social media, Google will make a determination on if you are a reliable source to display by that map. It all starts with your Google My Business listing.
Some people call it “Local SEO“. We do. Local SEO is onsite and offsite work done to help return you in local search results, namely the Google Pack (it was a seven pack, then a three pack, and now you can even see an ad thrown in there from time to time!) Step one is setting up and verifying your business on Google. You want your name, address, and phone to match your website and your listings. This is called NAP+W in the SEO world.
So where do you begin? At Website to Impress we have a “Local SEO” package to help get you on the map. This is a great place to start and includes setup of your Google My Business listing. This will also allow you to show up on Google Maps. We will also figure out what other directories and social media profiles best suit your needs, and set those up as well. We will pay close attention to consistency so that all your profiles are branded the same and have the same information as your website.
Would you like to learn more about this program? Call us! Or fill out the form on our website. Local SEO can get you lots of leads, and leads is what it’s all about in the end. Are you a small business with a storefront? This is for you as well. Give us a call to learn more about what we would do specifically for your business.