Just like our homes, businesses also need to be freshened up and reorganized from time to time. If you’ve been in business for more than a year, it’s likely you’ve got outdated content on your website or Google. Refreshing your old content to make it relevant to your audience today can help your rankings on Google!
One thing you can count on in the digital age is that things are always evolving. If you’ve got old content sitting in the entryway of your business, do you think prospective clients are going to want to come in and make themselves comfortable? Mmmm-don’t think so!
Just like you maintain your home, it’s important to maintain your online presence. If something changes to your hours, location, or services you offer, be sure to update those things online. Maintaining your online presence is the best way you can help your rankings on Google.
Did you know that Google actually prioritizes websites that create consistently relevant, and helpful content? That’s why blogs are so important in digital marketing! Because blog posts are so easy to share on social media, you can use your social channels to build your blog audience. Google deems your site trustworthy based upon the amount of times your links are found outside of your own website. This is called “link equity.” The more content on your site that users interact with, and the more times your pages and links are shared on sites outside of your own, the more link equity you have. Therefore, Google “ranks” your website higher in search results, which we all know helps move your bottom line.
So if you set up your website and Google Business listing when you started your business, you probably have old outdated posts and pages. So unless you just started your business in 2020, it’s time to give your online presence a good deep clean. And we’re talking like… Marie Kondo-ing that baby.
Before you start deleting all your old pages and blog posts, ask yourself first if that content “brings you joy” or in this case, brings you quality clients. Instead of getting rid of that content altogether, refresh it! Write a new blog post using new and improved content from that original post or page.
If your services page no longer reflects your current offerings, update the items on that page that need it, and leave the rest that are still relevant. If you do find yourself deleting content, be sure to update any links to those deleted pages to avoid errors being sent to users when they’re on your site.
Another tip for reorganizing old content is when you’re creating new content, try to avoid using URLs that are hard for users to read. Instead of a blog post URL of “www.myblog.com/blog/01012020blogposttitlegoeshere/ use something like: “www.myblog.com/blog/title-goes-here.” It’s short and is easy for users to read and remember. Keeping dates out of the URL also helps create more evergreen content, or content that isn’t time-sensitive.
We suggest using dates in titles and URLs sparingly. Users are more likely to click on content that has a newer date attached. So older content, even if it may still be relevant, tends to get fewer clicks. Fewer clicks tells Google that content is no longer relevant. And friend, you don’t want to be irrelevant.
It is still a good practice to use dates for events that are happening during a specific time, so continue to do that when necessary. But if you are writing about your services or inspiration for your clients, consider that content timeless. You don’t want to automatically date your content as soon as you hit publish.
Unfortunately there’s no secret formula to help your rankings on Google. But if you remember to keep that quality content coming, and Marie-Kondo your online presence every now and then, you are well on your way. We hope these tips will help bring you more “joy” if you know what we mean!
If you need help maintaining your online presence, contact us to see what we can do for you!
Everything seems to be up in the air right now with the spread of COVID-19, but one thing that we know to be true during this time, is that digital marketing for businesses is more important than it has ever been.
Now more than ever, people are relying on the internet and social media for news updates, product recommendations, and human connection in a time that makes it nearly impossible to get these things in any other form. The internet has become a lifeline for those that want to maintain somewhat of a normal lifestyle. And it’s because of the internet that almost everything we need is available at our fingertips.
While it’s not a fun topic to cover, it’s a crucial one to address if you want your business to make it through this pandemic, and possibly others yet to come in the future. The fact of the matter is: this is the reality we are facing today. How is your business prepared to make it through these tough times, and even after? Do you have a digital marketing system in place? How are you still showing up to support your customers in this serious time of need?
Below are few ways you can prepare and develop your digital marketing systems for your business during the ever-changing COVID-19 protocols.
The internet is full of free, easy, and useful tools for marketing online. If your business doesn’t have a Facebook Page or an Instagram Account, now is the time to start one. The important thing to remember about social media is that consistency is key. Show up for your people consistently so that they know what to expect from you! Social media is a great way to connect with customers on a more personal level. People are more likely to purchase from you if they feel like they can trust you. You can use social media to build and nurture that precious relationship between you and your customers.
If you already have active social media channels, give your customers another way to connect with you on a more intimate level! You can invite them to sign up for your email list on social media, as well as on your website. By building an email list, you are creating your very own customer base that no one else has access to while they are reading your emails. In general, people are protective of their inbox, so if someone signs up for your email list, understand that they are actively saying, “Yes, I want to know more!” So do your audience a favor and give them the information they’re asking for. Instead of only showing up in their inbox when you need something, (aka: a sale) you can reach out to your customers and personally let them know the different ways you can help them or solve their problems. You can give exclusive access to certain discount codes, or content on your website to serve those customers better.
If you’re not comfortable with posting on social media, or don’t feel as though you are able to dedicate the amount of time it takes to develop a strong digital presence, allow the professionals to handle it! Team WTI will welcome you with open arms and work with you to create a plan that’s completely customized for you and your business. We offer everything from Web Design & Digital Development, to a wide variety of Digital Marketing Services that include social media management and content development. To learn more about who we are and how we can serve you, visit the Services tab on our website! We’re happy to answer any questions you might have, and we wish you all the very best in navigating these difficult times.
Amazon is a behemoth in the world of online shopping. Nearly half (46.7%) of US internet users started their product searches on Amazon. Help them find your brand.
For sellers, utilizing Amazon Advertising to capture a customer’s attention. Studies show that when customers visit Amazon, they’re already “in a buying mood.”
Capturing the eyes (and wallet) of a customer already inclined to spend money is huge.
Amazon offers product photos, descriptions, Q&A, and customer reviews in one place. As a result, customers use the site as a product research resource.
In fact, 80 percent of Amazon customers say they use the internet retailer as the place to identify new products or a new brand.
Annually, Amazon ships more than 5 billion items. More than 100 million people in the United States alone pay for Amazon’s Prime membership.
Those who do pay for a Prime membership spend an average of $1,400 a year on the site, compared to $600 for none members.
But what does all this mean for your business? How can you get your products in front of those millions of Amazon shoppers?
The solution is Amazon Ads. For vendors and sellers, Amazon Advertizing offers a trio of advertising options: Product Display Ads, Sponsored Products and Headline Search Ads.
At Team WTI, we’re experts who can help you navigate the world of Amazon Ads to ensure your business connects with customers.
After all, Amazon customers want to discover new brands. Why not yours?