Make sure to read our previous blog about local SEO and how to get started!
After you have claimed your Google My Business listing, made a good, professional website, and made it mobile-friendly, creating social media profiles for your business is going to be the next step. Facebook, Instagram, Twitter, Pinterest, LinkedIn and other forms of social media can be a major help for your business. Some platforms may be better for your specific business than others, but all can be helpful. It will never hurt your business to have social media platforms! So how do you know which platforms will be best for you? We can tell you a bit about each platform and you can make your own decisions!
Facebook, in general, is good for all types of businesses. Facebook has essentially become a search engine inside of a social media platform. If someone searches for a type of business in their area (for example, “lawn care in my area”) Facebook may show them your business if your page is set up and relates to that search term.
Facebook also allows you to make Events. If you have something special going on at your business, you can make an Event. This lets people know that something is happening and they can keep up with information about it as well as share the Event with their family and friends. You’ll also have a better idea about how many people will come or are interested based on responses from your audience.
You can also advertise on Facebook, which allows you to target specific people in your audience based on interests, buying habits, etc. Get your ads in front of people who are more likely to interact/buy from your business with Facebook Ads! Facebook in general is great for your local SEO.
Instagram is great for businesses that are trendy or fun, have products you can buy, or are in general “younger”. Instagram’s users tend to be Millennials and Gen Z, so your business will do well if it is geared toward the younger generations. For example, wedding venues, clothing stores, make up brands, pet product stores, and even restaurants will do well. If you can take pictures of your products in a way that is engaging and interesting, Instagram is the platform for you!
Instagram has a shopping tool that allows users to buy directly from your posts, which can be incredibly helpful for retail businesses. If you are more service-based, Instagram–while still helpful because you will appear in searches or as a suggested profile–may not be the best platform for you.
Twitter is another platform that is more geared toward the younger generations but is still useful for businesses. Twitter allows you to share information about your business in a quick and easily digestible way. You can share specials you are having or relevant links to your website or share news articles relating to your business.
We recommend Twitter because when your audience interacts with your posts or content, it has the possibility of showing up on their followers’ feeds. In other words, people who might not normally see your content may see it. This is unlike the other two platforms, where it is very difficult for your profiles to be seen by people who don’t already follow you!
Similar to Instagram, Pinterest is great for retail businesses or businesses that have “shareable” content such as DIYs, recipes, etc. Pinterest is better for Generation X and Millennials–especially women. If that is your average consumer, Pinterest is a great option. Any time someone shares one of your pins, it can be seen by anyone that follows them!
LinkedIn is great for professional businesses such as law firms, accountants, insurance, construction companies, etc. LinkedIn allows you to share new case studies, deals, or information about your business. You can also run ads on LinkedIn!
No matter which social media platforms you pursue, make sure to keep them as current as possible. Non-active accounts won’t help you much, because you won’t get information out in front of the eyes of your audience. If you keep them updated, they can majorly benefit your local SEO! If you need help managing your accounts, consider hiring someone to do it for you! Contact us here at Team WTI. We offer social media management services.