Make sure to read our previous blog about local SEO and how to get started!
After you have claimed your Google My Business listing, made a good, professional website, and made it mobile-friendly, creating social media profiles for your business is going to be the next step. Facebook, Instagram, Twitter, Pinterest, LinkedIn and other forms of social media can be a major help for your business. Some platforms may be better for your specific business than others, but all can be helpful. It will never hurt your business to have social media platforms! So how do you know which platforms will be best for you? We can tell you a bit about each platform and you can make your own decisions!
Facebook, in general, is good for all types of businesses. Facebook has essentially become a search engine inside of a social media platform. If someone searches for a type of business in their area (for example, “lawn care in my area”) Facebook may show them your business if your page is set up and relates to that search term.
Facebook also allows you to make Events. If you have something special going on at your business, you can make an Event. This lets people know that something is happening and they can keep up with information about it as well as share the Event with their family and friends. You’ll also have a better idea about how many people will come or are interested based on responses from your audience.
You can also advertise on Facebook, which allows you to target specific people in your audience based on interests, buying habits, etc. Get your ads in front of people who are more likely to interact/buy from your business with Facebook Ads! Facebook in general is great for your local SEO.
Instagram is great for businesses that are trendy or fun, have products you can buy, or are in general “younger”. Instagram’s users tend to be Millennials and Gen Z, so your business will do well if it is geared toward the younger generations. For example, wedding venues, clothing stores, make up brands, pet product stores, and even restaurants will do well. If you can take pictures of your products in a way that is engaging and interesting, Instagram is the platform for you!
Instagram has a shopping tool that allows users to buy directly from your posts, which can be incredibly helpful for retail businesses. If you are more service-based, Instagram–while still helpful because you will appear in searches or as a suggested profile–may not be the best platform for you.
Twitter is another platform that is more geared toward the younger generations but is still useful for businesses. Twitter allows you to share information about your business in a quick and easily digestible way. You can share specials you are having or relevant links to your website or share news articles relating to your business.
We recommend Twitter because when your audience interacts with your posts or content, it has the possibility of showing up on their followers’ feeds. In other words, people who might not normally see your content may see it. This is unlike the other two platforms, where it is very difficult for your profiles to be seen by people who don’t already follow you!
Similar to Instagram, Pinterest is great for retail businesses or businesses that have “shareable” content such as DIYs, recipes, etc. Pinterest is better for Generation X and Millennials–especially women. If that is your average consumer, Pinterest is a great option. Any time someone shares one of your pins, it can be seen by anyone that follows them!
LinkedIn is great for professional businesses such as law firms, accountants, insurance, construction companies, etc. LinkedIn allows you to share new case studies, deals, or information about your business. You can also run ads on LinkedIn!
No matter which social media platforms you pursue, make sure to keep them as current as possible. Non-active accounts won’t help you much, because you won’t get information out in front of the eyes of your audience. If you keep them updated, they can majorly benefit your local SEO! If you need help managing your accounts, consider hiring someone to do it for you! Contact us here at Team WTI. We offer social media management services.
Do you want your business to show up in Google, Bing, Maps, and other local search engines? The first step is claiming your business’ Google My Business listing. Did you know that almost half of all searches are local? And that over half of local businesses have not claimed their Google listing? Businesses that have not claimed their listing are at a severe disadvantage to those who have claimed theirs. Your Google listing can help bring people to your business by providing business hours, directions, description of your service, menus (if applicable), reviews, and more! The real kicker is that it is not that difficult to claim your business’ listing.
Also, while claiming your Google My Business listing is important and valuable, there is so much more you can do to make sure your business gets seen by local searches. Local SEO is about optimizing your online presence (your website, social media, etc.) to attract more customers and more business. And not just on Google! Although Google dominates in terms of the number of searches, local SEO applies to Bing, Yelp, Apple Maps, and more.
Google is going to be your bread and butter. Obviously, as mentioned, claiming your Google listing and adding your information to it will be a huge first step. Next, you will want to make sure your website is mobile-friendly. Over half (about 60%) of searches are on a mobile device and that number will only increase. Making sure your website looks great on mobile is going to help keep people on your site, instead of just leaving right away to find another business. It’s important to make sure your website looks great no matter how it is being viewed, as well. No one likes to visit a site that doesn’t look good. It leaves a bad impression and can make a business seem unprofessional.
These are the three first steps you’ll need to make sure that your online presence is benefitting you. After that, you can delve deeper and look into social media profiles, keyword research, on-page SEO, reviews, and link building. Keep an eye on our blog to keep learning more about local SEO and how you can improve your online presence. Click here for part two!
If you are looking to improve your local SEO but are not sure where to start or would prefer a professional to take care of it, contact us here at Team WTI. We offer SEO services, social media management, web maintenance, and more! Leave it to a team of professionals so you can be sure that you are getting the best results possible. Give us a call today!