Tag Archives: Marketing

How to Improve your SEO On and Off your Website

off page SEOIt is obvious why your website needs to rank well. Websites that are listed in the first few search results are much more likely to be visited. If you can get someone to visit your site it builds brand recognition, trust, and may convert to a sale. Especially if you have decent content. So take advantage of all the resources available to you!

When you think of search engine optimization, you probably think of optimizing your website with page titles, meta descriptions, search phrases, and keywords. While this is–of course–a vital part of SEO, there are methods you can use outside of your website to improve your ranking in searches, as well. If you want your website to rank well, you must prioritize both on-site optimization and off-site SEO.

Methods of Off-Page SEO Improvement

One of the easiest things to do is to always create content that is QUALITY over QUANTITY. It is better to do one great blog each month rather than 3 “okay” blogs. Because the better your content is, the more likely other sites will link back to your page. Backlinking is one of the best ways to improve your ranking. Google tends to prefer websites that are more trustworthy and provide good content. If you are getting a lot of backlinks, that means your website likely has high quality information and is trustworthy.

Take advantage of influencer marketing, as well. An influencer is someone who has established credibility in a specific industry. They tend to have a following on social media, as well. Influencers are becoming one of the best tools for businesses. They share and promote your brand with their audience, which widens your reach. This also boosts visibility and trustworthiness, as well as boosts organic traffic to your site. Influencers can be great partners to your business if it is done correctly.

When you utilize both on-site SEO and off-site SEO strategies, your website will be more visible to customers and potential customers. Use all the resources you have available to you and your business will see more success!

Why Your Company Should Have a Blog

This seems kind of meta, using a blog to tell you why you need a blog. Sometimes clients don’t understand why WTI encourages them to have a blog on their website. It’s an easy way to get content on your website, it’s very cost-effective, and it can provide your users with valuable information and resources.

Does your company's website need a blog?

A Blog is a Good ROI

Blogs are relatively low-cost, you just need someone that can write, a relevant topic, and a platform. The biggest expense is the time it takes to research and write the blog. HubSpot reports that companies that use blogs are 13 times more likely to have a higher ROI than ones that do not.

Users Expect Blogs

Blogs used to be used only by people writing about their kids or sharing recipes, but today the majority of companies have blogs. When potential customers come to your site, they expect there to be a blog.

Your Company Can Speak Through the Blog

The content on your website should be factual and detail-oriented. A blog allows you to cover topics that show your company’s personality, voice, values, and goals. If you have multiple people willing to write, the different perspectives and styles will keep your blog fresh and relative.

Blogs Attract Visitors

A study from HubSpot shows that blogging can bring in 55% more website visitors than sites without blogs. Blogs are great for existing customers, but they can also bring in new visitors. They may search for a topic, find your blog, then discover your product or service.

Blogs Increase Sales

Blogs aren’t usually used for sales purposes, but a study from Conductor.com states that visitors to the site are 131% more likely to buy from you immediately after reading content from your brand. Let me repeat that: 131% more likely.

Blogs Establish Trust

Think of your blog as another arm of your customer service department. You can use the blog to write about issues, questions, and interests for your customers. If you blog about things that interest them, it shows that you care about your customers and want to help them. They will trust you and people like to do business with companies and people that they trust.

Backlink Through Blogs

One of the ways to increase your search engine rankings is through backlinks. The easiest way to get a backlink is through a blog. If you create interesting topics, you could be picked up by other media and possibly go viral. Free exposure is the best kind, right?

Blogs Help SEO

In addition to adding backlinks to your site, blogs can help you with SEO by providing you with another place to put keywords and give users a good experience. These are two things that Google and Bing like to see when ranking sites. The blog also allows you to have longer content, keeping people on your site longer, another plus in search engine ranking.

Leads Come From Blogs

Blogs are a great way to attract potential customers. HubSpot’s study revealed that websites with blogs generated 67% more leads than those without a blog. Once you have the customer on your site using the blog, you can reel them in with a special deal or other calls to action.

Blogs Can Keep Customers Coming Back

How do you keep people coming back to your site? By adding new content! A blog can be a good resource for people interested in your product or the topics you write about. And while they are on your site, they just may buy something from you.

Contact us at Team WTI to learn more about starting a blog for your site or adding content to an existing one.

Are Websites Still Relevant?

The world of media is changing quickly, newspapers are slowing down, people are cutting the cord on cable and listening to streaming instead of the radio. It seems as if it is getting harder and harder to get your advertising and message out to people.

A good website is the foundation of your marketing plan.

A website can reach many more potential customers than other forms of media. The ROI of a website is much greater than other methods of advertising. You don’t have to buy airtime, ads in a paper, or billboards and your internet advertising can target exactly the people you want.

The Online World Continues to Grow

It seems today that everyone is online, but what are they doing while they are on their phones, tablets, and computers? Social media is important, but many businesses make the mistake of putting all their efforts into one place or platform.

Many business owners think that Facebook is the only place they need to be present. This isn’t the case (and, honestly, never has been).

Pew Research states that a quarter of Facebook users in the United States have deleted their app and Edison Research claims that Facebook has lost 15 million users since 2017. As internet usage increases, Facebook’s numbers are beginning to drop. That’s not to say that Facebook isn’t a valuable place to advertise, they still have around 214 million users in the United States, so they shouldn’t be ignored at all.

There are so many places that people can get their information online, you have to put your message everywhere. Our Digital Marketing team uses Facebook, Twitter, Instagram, and other social media platforms to spread your advertising. You must use as many social media platforms as you can that are relevant to your demographic and business.

Websites are the Bedrock

However, if you don’t have a website as your “headquarters”, so to speak, you may be wasting your money. Not everyone uses every social media application, so you must have a main site that people can find. A business website is a foundation that all of your social media should be built on.

Your website is the core of your advertising campaigns. You can advertise your company through traditional methods of advertising, social media, pay-per-click, and other forms, but your website allows a central location that customers can visit to get more information, make an appointment, or buy a product.

When people use a search engine, like Google, to find information, it is more likely they will access your website. Each of the social media platforms has a specific thing they do well, but a website can do them all. Facebook is great at being able to share information with others, Twitter seems to be the more serious form of social media at times, Pinterest allows you to share ideas, and Instagram is all about images.

A good website that uses SEO (Search Engine Optimization) tactics gives you a place where you can provide quick pieces of information like business hours, telephone numbers, and what products or services are offered. Blogs allow you to provide long-form articles about your company and services. Your site should include images on every page, along with galleries that users can view. If you have social media accounts, links to those accounts should be in your site’s header, footer, or both. The social media accounts can be used to cross-promote your site, getting more for your advertising dollar.

Good Websites Do It All

A website that is designed by a company that is interested in your success, like WTI, can provide everything a potential customer will need. The user will be able to easily navigate the site to find the information they need. Whether they are accessing the site on a desktop computer, a tablet, or their phone, the site should provide them with a good experience.

A site not only needs to look good, but it needs to load quickly and provide the important information right away. If a user wants more details, they should be able to easily find the menu and get to the pages or posts that interest them without much effort on their part.

Besides, a website provides your company with another level of credibility. A website allows you to tell customers about yourself, provide testimonials, and show reasons why people should trust your company. More and more people are relying on research like reviews, testimonials, and product details before they make a purchase.

So many businesses have websites that NOT having one can be a liability. People may wonder if a company is serious about their business or if they are a fly-by-night organization. It will be tougher for this type of company to overcome having a reputation as being small-time or sketchy.

You can be located anywhere and still have a large reach, bound only by your service areas. Your business may be a small office located in a rural area, but you can advertise to every corner of the world. With good SEO, your small business could rank right up with multinational businesses, depending on what you’re offering. The internet can level the playing field more than any other method of advertising.

Websites are Open 24/7/365

People use the internet at all times of the day. They may be night owls, third shift workers, located in different time zones, or a hundred other reasons. Just because your business isn’t physically open, doesn’t mean that people can’t access your website when it’s convenient for them.

No matter where they are, what day of the week it is, or what time of day it is, users can go to your website and get information, contact you, or make purchases. You’re able to bring your business to them, making it as easy as possible to be a customer.

Online Marketing Strategies

There are many different marketing strategies out there and there are just as many variables that go into deciding which is best for your business. Our Digital Marketing team is experienced and trained in the different methods and customize a plan that fits your website, service, and/or product. If you’re interested in growing your business, contact us and let us help you form an effective marketing plan.

Every Business Needs a Website

No matter what the product or service is, every business needs to have a professional website. A good website isn’t something that most people can do themselves through DIY programs. It takes time to build the site correctly and to optimize it for search engines. There are constant changes that come from Bing and Google that need to be addressed as soon as they happen. Many things that are important to search engines occur behind the scenes in the code. A site may look great, but if no one can find it, it is going to be pretty useless.

Everyone at WTI takes pride in every website they work on and will do all they can to make them as successful as possible. From the initial meeting when we figure out what you want your site to look like and other details to the ongoing SEO and Digital Marketing work that occurs, WTI makes sure that you are happy with the results.

Contact us today to learn more about how a website can help your business. If you already have a website, we can work with it to make it even better. We want you to love your website and we can show you how!