Tag Archives: pay per click

3 Benefits of Utilizing a Digital Marketing Agency

When you own a business, things can be hectic. Whether you’re on the job, working with employees, or answering client calls, there’s a ton that you have to do every single day. Sometimes, your digital marketing is left to its own devices at these busy times. However, this could be costing you money and losing you leads. In this article, we’ll discuss three benefits of utilizing a digital marketing agency to manage your social media, search engine optimization (SEO), pay per click (PPC) ads, online reputation management (ORM), or email marketing.

3 Benefits of Utilizing a Digital Marketing Agency-min1. Saves You Time

When you hire out a digital marketing agency like Websites to Impress (WTI), what you’re really doing is saving yourself a lot of time each month. At WTI, we will manage your social media, SEO, PPC, and more. We try to stay in the zeitgeist of your niche and post relevant posts, comments and interactions, and shares to gain traction within your industry community. This can take place on many different platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more. With your website, we want to keep your rankings up, bounce rates down, and content fresh. This is difficult to do when you’re running a business full time at the same time. Leave it to the professionals at WTI who have experience writing content in your industry and have the technology and data to get you that ROI.

2. Work With Experts in the Field

Do you ever feel like you’re flying blind in the world of digital marketing? Not sure if the Facebook post you put out there is really working to get you leads or not or if that new blog is helping at all? That’s where a local SEO company or digital marketing agency comes. We check the data on your site through Google Analytics to make sure that we are only doing things that will help you with leads, rankings, and other goals you may have. We’re happy to personalize our approach to your goals and ideas, and we love to work with our clients each month to make sure we’re all on the same page and updated. You can trust the expert digital marketing specialists at WTI to keep up to date on current trends, news and updates, and your industry specific content and news.

3 benefits of digital marketing agency3. Build Business Leads

Lastly, a great benefit of making sure that you’re staying on top of digital marketing for your business is more leads! That’s what we’re all looking for with our businesses, and digital marketing is a fantastic way to do it. Not only are we reaching audiences that you may not be able to by cold calling and word of mouth, but we are providing several platforms where guests/clients can research your business, get information, and see pictures before deciding. This not only saves you time on the phone, but it gives clients peace of mind that they’re dealing with a legitimate business that wants its customers informed not left in the dark. There’s nothing more frustrating than a site with little to no information that’s not responsive on mobile–so it’s time to make sure that you’re giving your guests the best experience they can have with a local SEO company or digital marketing agency. Get the leads that you deserve with SEO, social media management, and pay per click ads.

Interested in Working with a Digital Marketing Agency?

Take the leap and contact WTI today for more information on our packages and pricing. We are happy to work with you to create a custom package that fits your needs. Plus, you won’t be signing your life away–there are no contracts to sign! We operate on a month to month basis that lets you decide when you want to continue or if you need to take a break during slow seasons. We work with you to create the perfect package and then continue our relationship with you with calls and emails each month to update progress, hold client meetings, and more. Trust the experts at WTI to provide you with excellent digital marketing services.

The PPC Trends You Need To Know in 2019

PPC Trends in 2019

2018 was a big year in the world of Pay Per Click.

A quick review of 2018: Google rebranded their AdWords to Google Ads. They also created a new user experience, new campaign types, features, targeting options, and more. Bing Ads had changes in 2018 as well. They added several new features and improvements. Amazon was also on the rise this year.

So what can marketers expect to see in 2019 for PPC?

According to Social Media Today, up to 80 percent of marketers now have some sort of budget put into search, display, and remarketing ads. It is important to pay attention to your industry and see where you could be benefiting and where you could be losing out on on your PPC.

Here are some top PPC trends you need to know in 2019:

AI & Smart Automation

Automation is here to stay! Making sure that your accounts are managed efficiently will become even more important in 2019. This is best done by taking advantage of automation and developing strategies to use machine learning when it comes to ad testing, bidding, and more.

Automation will continue to increase in the future. Continue incorporating it into your campaigns.

Mobile Preference

It’s no secret that the use of mobile devices for search has increased. Making sure that your ads are customized for mobile ad experience is extremely important. Without paying attention to mobile traffic, marketers may waste their budgets and lose out on opportunities.

Begin by assessing the amount of traffic coming from mobile devices in your PPC account. Once you have analyzed your data, you can determine if the bid should be adjusted based on devices.

Higher Focus on Remarketing

2019 is the year to focus on remarketing. Remarketing has shown us that it is an effective strategy that results in in high conversion rates. It is also very cost effective.

Keywords & Audience Targeting

Targeting specific audiences is gaining popularity in search targeting. It is important for marketers to pay attention to when and where to use both keywords and audience targeting when you are setting up a campaign.

While keywords are still important, audiences allow marketers to target not just the right people, but the best possible future customers. 2019 will show that keywords and audience targeting will be of equal importance for PPC performance.

Create Strong Ads

In 2019, the actual ad and how you write the ad is extremly important. Make sure to have both strong headlines and descriptions in order to get your message across effectively.

Keep an eye on your headlines and make sure that the descriptions are closely related. This will help you achieve your goals.

Prepare for Voice Search

While you may not be getting a large amount of voice searches yet, it is important to be ready for them. Pay close attention to both information that voice searchers are looking for and the information that is providing irrelevant searches for your campaigns. Adjust your account accordingly.

Be sure to pay close attention to voice searches to see if there are any valuable keywords to add to your campaign.

WTI Has Certified PPC Experts

Not sure where to begin with your PPC? Websites To Impress has a certified team to help you get more business and more recognition online. Learn more about our PPC service HERE. Contact our PPC experts today to get started on growing your business. We look forward to hearing from you!