The numbers can seem unreal. A simple Instagram photo of an egg has been liked more than 54.5 million times. Portuguese soccer star Cristiano Ronaldo has more than 221 million social media followers. Even the space agency NASA has nearly 60 million followers – roughly equal to the population of Italy.
From cave art of thousands of years ago to today, humans have always wanted to communicate with one another. And social media has become a huge part of the way we live and interact with one another.
For the past decade, June 30 has been designated as World Social Media Day. The celebration was “born as a way to recognize social media’s impact on global communication and bring the world together to celebrate it.”
We spend an average of 3 hours every day on social media. By far, Facebook (with 2.45 billion monthly users) is the largest of the major social media channels. However, the other social media channels including Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Whatsapp, YouTube, TikTok, and Reddit are also hugely influential.
Social media offers a way for individuals to connect with friends and family. But it’s more than a place to post photos and share recipes. An increasing number of businesses and organizations are realizing social media’s potential for brand awareness and as a revenue growth platform. (Read more about how using social media benefits your business.)
The instant nature of social media has changed the way news and events can be broadcast around the world. Information about natural disasters, political uprisings, or feel-good stories from thousands of miles away can be in our hands in a matter of seconds.
The ubiquitousness of social media has spawned its own jargon that has now spilled into our everyday lives. Social media has given us terms including hashtag, selfie, viral, filter, handle, story, share, impressions, and influencers. Humorous images and videos in the form of memes and gifs have entered our shared lexicon of comedy.
The world of social media – especially for businesses – can seem complex and confusing. However, at Team WTI, we’re your social media experts. We can assist you with everything from regular social media posts, interacting with customers, and setting up advertising on social media platforms. Contact us today to learn more about how we can help.
So as we celebrate World Social Media Day, take a moment to consider how social media has impacted you or your business. Or maybe enjoy a viral video of a baby panda sneezing. Happy World Social Media Day!
Make sure to read our previous blog about local SEO and how to get started!
After you have claimed your Google My Business listing, made a good, professional website, and made it mobile-friendly, creating social media profiles for your business is going to be the next step. Facebook, Instagram, Twitter, Pinterest, LinkedIn and other forms of social media can be a major help for your business. Some platforms may be better for your specific business than others, but all can be helpful. It will never hurt your business to have social media platforms! So how do you know which platforms will be best for you? We can tell you a bit about each platform and you can make your own decisions!
Facebook, in general, is good for all types of businesses. Facebook has essentially become a search engine inside of a social media platform. If someone searches for a type of business in their area (for example, “lawn care in my area”) Facebook may show them your business if your page is set up and relates to that search term.
Facebook also allows you to make Events. If you have something special going on at your business, you can make an Event. This lets people know that something is happening and they can keep up with information about it as well as share the Event with their family and friends. You’ll also have a better idea about how many people will come or are interested based on responses from your audience.
You can also advertise on Facebook, which allows you to target specific people in your audience based on interests, buying habits, etc. Get your ads in front of people who are more likely to interact/buy from your business with Facebook Ads! Facebook in general is great for your local SEO.
Instagram is great for businesses that are trendy or fun, have products you can buy, or are in general “younger”. Instagram’s users tend to be Millennials and Gen Z, so your business will do well if it is geared toward the younger generations. For example, wedding venues, clothing stores, make up brands, pet product stores, and even restaurants will do well. If you can take pictures of your products in a way that is engaging and interesting, Instagram is the platform for you!
Instagram has a shopping tool that allows users to buy directly from your posts, which can be incredibly helpful for retail businesses. If you are more service-based, Instagram–while still helpful because you will appear in searches or as a suggested profile–may not be the best platform for you.
Twitter is another platform that is more geared toward the younger generations but is still useful for businesses. Twitter allows you to share information about your business in a quick and easily digestible way. You can share specials you are having or relevant links to your website or share news articles relating to your business.
We recommend Twitter because when your audience interacts with your posts or content, it has the possibility of showing up on their followers’ feeds. In other words, people who might not normally see your content may see it. This is unlike the other two platforms, where it is very difficult for your profiles to be seen by people who don’t already follow you!
Similar to Instagram, Pinterest is great for retail businesses or businesses that have “shareable” content such as DIYs, recipes, etc. Pinterest is better for Generation X and Millennials–especially women. If that is your average consumer, Pinterest is a great option. Any time someone shares one of your pins, it can be seen by anyone that follows them!
LinkedIn is great for professional businesses such as law firms, accountants, insurance, construction companies, etc. LinkedIn allows you to share new case studies, deals, or information about your business. You can also run ads on LinkedIn!
No matter which social media platforms you pursue, make sure to keep them as current as possible. Non-active accounts won’t help you much, because you won’t get information out in front of the eyes of your audience. If you keep them updated, they can majorly benefit your local SEO! If you need help managing your accounts, consider hiring someone to do it for you! Contact us here at Team WTI. We offer social media management services.
By definition, social media management is “the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post”. You may also hear the terms social media marketing or digital marketing alongside social media management, although digital marketing has a much broader definition and includes Search Engine Optimization, Google or Amazon advertisements, Online Reputation Management, and much more depending on who you talk to. Whether you have your own employees that oversee your social media or have a business like Team WTI that does it for you, social media can be a very useful tool to increase your presence online, increase conversions, and improve your reputation online.
Once you make the decision to utilize social media for your business, you need to decide what platforms you want to use. The most popular platforms for businesses are Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Depending on your business and your goals, certain platforms will be more fitting over others although it can’t hurt to be on most or all platforms. If someone searches your business name or certain keywords, it will list your social media profiles in the search engine results which equals more opportunities for someone to find your business.
Next, a professional social media marketing team will need to make a social media strategy. You will need quality posts–usually photos, videos, or articles–that utilize hashtags and geotagging. Any time you can tag another person or business’ profile in a relevant way is helpful, as well. From there, that person or business can like, comment, or share your post which will increase engagement! The more people who see your posts, the better! Interesting, relatable, funny, cute, shareable or informative posts will accumulate more engagement. If you want to see your business grow online, social media management is one of the best ways to do it.
Team WTI has a dedicated and knowledgeable digital marketing team who can help you reach your goals. We offer social media management, search engine optimization, online reputation management, Pay-per-Click, and more! Contact us to learn more about the services we offer and how we can help you grow your business.
Do you keep up with your business’ social media? Is it really necessary?
The short answer is yes.
Social media is a powerful tool for businesses, and investing in social media management from marketing experts can help boost your business’ online presence significantly. Here is why you should consider social media management services for your business:
In 2017, research showed that the average person spends almost two hours on social media every day, which is more time than people spend eating, drinking, and socializing each day (1). If you want to reach your customers where they’re already spending their time, social media is where you need to be. The fact that all major social media platforms have apps that make them easily accessible from smartphones and other mobile devices means that social media can help you reach people whether they are at home or on the go.
We can customize your social media plan to reach your targeted audience. According to recent studies from Pew Research, older audiences tend to use Facebook and YouTube, while younger audiences are the majority users for social media platforms like Instagram and Snapchat (2). Ads on social media platforms allow you to choose your audience based on demographics, location, or interest to make sure you’re showing your ads exactly where they need to be.
The more social media platforms that you have branded with your business, the more search results you will show up in. Boost your SEO and dominate the first page of search results with help from professional social media management. Social media can also help you drive more traffic to optimized pages on your website by posting links on your social media platforms.
Social media platforms come equipped with all kinds of tools that you can use to expand your current audience and get more customers. Do some hashtag research or use search functions to actively seek out people looking for what you offer or use targeting features to put your ads in front of people who might not currently follow your business.
You can also get valuable insights to what your audience likes and dislikes from social media analytics data. Find out what time of day your audience is more likely to engage, what kind of posts get the most interaction, and who your audience actually consists of. WTI’s custom reporting software helps us pull data from all of your different social media platforms to make it available in one place. This helps you get the quick insights you need and it helps us build a plan based on real-time data.
Social media is a place where you can not only advertise your products or services, but where your business can actually interact with your customers and potential customers on a day-to-day basis. Connect with your customers by entertaining them, giving them useful information, and answering or asking questions to build stronger relationships with them to increase customer loyalty.
The more your customers see your brand and associate it with valuable content, the more they will trust you. Show leadership and establish yourself as an expert in your field by offering advice and answering questions on social media. Social media gives you a level playing field to stand out from your competitors by connecting to your audience directly.
Professional social media management is more than just posting updates to your business’ page. It involves designing and implementing a strategy to engage with your current customers and get your name and brand in front of new potential customers. Team WTI works to create cohesive social media plans for our clients that incorporate multiple social media platforms, including Facebook, Instagram, Twitter, YouTube, and Pinterest. We use custom reporting software to analyze traffic and engagement on posts to constantly fine-tune and customize a social media strategy for your business.
Pinterest recently redesigned its feed look making it faster and easier for Pinners to visit different web pages. These updates appear under the “Following” tab which shows pins from different accounts that a user has chosen to follow.
Users can now decide whether they want to see a chronological or algorithm-created feed, or a mix of both.
Pinners can now expect to see a single pin format under their “Following” tab. This appears to look more like an Instagram feed versus the typical Pinterest board feed. So why the new change? Pinterest announced that they made this change in response to feedback from their users saying this offers an easier experience for scanning pins. Users can easily visit a website with the click of a pin. This is made available for users using the Pinterest app.
This new single pin format makes it easier for users to visit original website pages. Before the update, Pinners had to tap on the individual pin to open it and expand the photo, then tap it again to get to the linked website. With the new update, a user can just click the photo once to reach the designated website.
If you want to increase your referral traffic for your business, but don’t have time, WTI is happy to help you with your digital marketing and social media needs. Pinterest pins are now showing in Google search results, so pinning is more important than ever. Show off your business in a visually appealing way. Contact us today!