Do you keep up with your business’ social media? Is it really necessary?
The short answer is yes.
Social media is a powerful tool for businesses, and investing in social media management from marketing experts can help boost your business’ online presence significantly. Here is why you should consider social media management services for your business:
In 2017, research showed that the average person spends almost two hours on social media every day, which is more time than people spend eating, drinking, and socializing each day (1). If you want to reach your customers where they’re already spending their time, social media is where you need to be. The fact that all major social media platforms have apps that make them easily accessible from smartphones and other mobile devices means that social media can help you reach people whether they are at home or on the go.
We can customize your social media plan to reach your targeted audience. According to recent studies from Pew Research, older audiences tend to use Facebook and YouTube, while younger audiences are the majority users for social media platforms like Instagram and Snapchat (2). Ads on social media platforms allow you to choose your audience based on demographics, location, or interest to make sure you’re showing your ads exactly where they need to be.
The more social media platforms that you have branded with your business, the more search results you will show up in. Boost your SEO and dominate the first page of search results with help from professional social media management. Social media can also help you drive more traffic to optimized pages on your website by posting links on your social media platforms.
Social media platforms come equipped with all kinds of tools that you can use to expand your current audience and get more customers. Do some hashtag research or use search functions to actively seek out people looking for what you offer or use targeting features to put your ads in front of people who might not currently follow your business.
You can also get valuable insights to what your audience likes and dislikes from social media analytics data. Find out what time of day your audience is more likely to engage, what kind of posts get the most interaction, and who your audience actually consists of. WTI’s custom reporting software helps us pull data from all of your different social media platforms to make it available in one place. This helps you get the quick insights you need and it helps us build a plan based on real-time data.
Social media is a place where you can not only advertise your products or services, but where your business can actually interact with your customers and potential customers on a day-to-day basis. Connect with your customers by entertaining them, giving them useful information, and answering or asking questions to build stronger relationships with them to increase customer loyalty.
The more your customers see your brand and associate it with valuable content, the more they will trust you. Show leadership and establish yourself as an expert in your field by offering advice and answering questions on social media. Social media gives you a level playing field to stand out from your competitors by connecting to your audience directly.
Professional social media management is more than just posting updates to your business’ page. It involves designing and implementing a strategy to engage with your current customers and get your name and brand in front of new potential customers. Team WTI works to create cohesive social media plans for our clients that incorporate multiple social media platforms, including Facebook, Instagram, Twitter, YouTube, and Pinterest. We use custom reporting software to analyze traffic and engagement on posts to constantly fine-tune and customize a social media strategy for your business.
Pinterest recently redesigned its feed look making it faster and easier for Pinners to visit different web pages. These updates appear under the “Following” tab which shows pins from different accounts that a user has chosen to follow.
Users can now decide whether they want to see a chronological or algorithm-created feed, or a mix of both.
Pinners can now expect to see a single pin format under their “Following” tab. This appears to look more like an Instagram feed versus the typical Pinterest board feed. So why the new change? Pinterest announced that they made this change in response to feedback from their users saying this offers an easier experience for scanning pins. Users can easily visit a website with the click of a pin. This is made available for users using the Pinterest app.
This new single pin format makes it easier for users to visit original website pages. Before the update, Pinners had to tap on the individual pin to open it and expand the photo, then tap it again to get to the linked website. With the new update, a user can just click the photo once to reach the designated website.
If you want to increase your referral traffic for your business, but don’t have time, WTI is happy to help you with your digital marketing and social media needs. Pinterest pins are now showing in Google search results, so pinning is more important than ever. Show off your business in a visually appealing way. Contact us today!
In a world that is all about social media, we are all so quick to post. What you think in one moment you are posting in the next. Sometimes this is not the best approach, especially when your business can really benefit from well thought out and useful posts.
Status Updates: Make your post attention-grabbing, but at the same time make sure the content is up to date, relevant, and informative. You want to stay under 50 characters to keep your readers attention. It is also a good idea to engage your readers with a question.
Provide Links: This is good for Search Engine Optimization if you link to your website in your status update, but also can provide additional, useful information for your reader.
When People Comment, Reply: Interacting with your commenters will engage them with you further. It helps to build trust and relationships. During this time you can further tailor the post to the people that are commenting and also engage them to hopefully share your posts.
Engage your Reader with a Great Title: If you don’t catch them with the title, you might lose them before your even really had them. It’s the first thing they will read. Including keywords in your title will also help with SEO.
Draw People in with your First Paragraph: This is your chance to draw people in further and give them a feel for what they can expect in your article.
Add an Eye-Catching and Relevant Image: Images make the article more interesting for the reader and break up the text. It also makes the blog more shareable on other forms of social media.
The Length of Your Post Matters: It’s a best practice to keep your blog between 500 to 800 words. That way it is long enough to get your point across, but not so long you lose your reader.
End with a Call to Action: A summary at the end of your blog is always a good idea, and it is a great idea to link your blog to another blog (where relevant) or ask readers to comment on your blog or share the post in social media.
Share your Blog on your Social Media: Manually share your blog post on Facebook, Twitter, or other social media or use a format such as Hootsuite to automatically post your blogs via RSS.
Facebook: Keep your posts positive, make sure to include images where you can and make sure those images are simple so they appear well on people’s mobile devices. After all, many users of Facebook are on their phones! Post when you will be available to reply to commenters to benefit the most from your posts, otherwise schedule them to post when you will be available.
Twitter: Make sure you provide a clear call to action in your 280 characters, avoiding abbreviations. Good grammar is still important! Shorten URLs using a tool like Bit.ly to optimize your 280 character posts. Use mentions and retweets when possible to engage more users and use questions where you can. Adding images or videos can also engage more users. Use hashtags wisely.
Pinterest: Believe it or not people don’t want to see people on Pinterest. Pin pictures without people in them as they are shared more frequently. Pin images with multiple colors as it is proven that they are also repinned more often.
Instagram: Use the rule of thirds for your images by putting the subject of your image in only two-thirds of the screen. This is eye-catching to viewers of the image. Again, hashtags rule on Instagram, and there are certain hashtags that come around on a weekly basis. It is good to familiarize yourself and use these popular hashtags. Make sure to reply to Instagram users that post to your images.
As Mark Cuban says in this video, a big mistake people make is not cleaning up their old posts. If you have old posts that are no longer relevant to your business, remove them. Social media doesn’t have to be daunting. It can be fun and extremely beneficial to your business. What you put into it is definitely what you will get out of it. The best part of social media is it is free. Use it often, use it wisely, and watch your business grow from your social media posts. If you need any assistance with social media management, Websites to Impress can help. Call us today with any questions!