Everything seems to be up in the air right now with the spread of COVID-19, but one thing that we know to be true during this time, is that digital marketing for businesses is more important than it has ever been.
Now more than ever, people are relying on the internet and social media for news updates, product recommendations, and human connection in a time that makes it nearly impossible to get these things in any other form. The internet has become a lifeline for those that want to maintain somewhat of a normal lifestyle. And it’s because of the internet that almost everything we need is available at our fingertips.
While it’s not a fun topic to cover, it’s a crucial one to address if you want your business to make it through this pandemic, and possibly others yet to come in the future. The fact of the matter is: this is the reality we are facing today. How is your business prepared to make it through these tough times, and even after? Do you have a digital marketing system in place? How are you still showing up to support your customers in this serious time of need?
Below are few ways you can prepare and develop your digital marketing systems for your business during the ever-changing COVID-19 protocols.
The internet is full of free, easy, and useful tools for marketing online. If your business doesn’t have a Facebook Page or an Instagram Account, now is the time to start one. The important thing to remember about social media is that consistency is key. Show up for your people consistently so that they know what to expect from you! Social media is a great way to connect with customers on a more personal level. People are more likely to purchase from you if they feel like they can trust you. You can use social media to build and nurture that precious relationship between you and your customers.
If you already have active social media channels, give your customers another way to connect with you on a more intimate level! You can invite them to sign up for your email list on social media, as well as on your website. By building an email list, you are creating your very own customer base that no one else has access to while they are reading your emails. In general, people are protective of their inbox, so if someone signs up for your email list, understand that they are actively saying, “Yes, I want to know more!” So do your audience a favor and give them the information they’re asking for. Instead of only showing up in their inbox when you need something, (aka: a sale) you can reach out to your customers and personally let them know the different ways you can help them or solve their problems. You can give exclusive access to certain discount codes, or content on your website to serve those customers better.
If you’re not comfortable with posting on social media, or don’t feel as though you are able to dedicate the amount of time it takes to develop a strong digital presence, allow the professionals to handle it! Team WTI will welcome you with open arms and work with you to create a plan that’s completely customized for you and your business. We offer everything from Web Design & Digital Development, to a wide variety of Digital Marketing Services that include social media management and content development. To learn more about who we are and how we can serve you, visit the Services tab on our website! We’re happy to answer any questions you might have, and we wish you all the very best in navigating these difficult times.
“A photo by any other name will help your SEO,” said William Shakespeare. Or at least, he would have said it had he not been busy writing about roses (and living in the 1500s).
Photo file names is an oft-forgotten aspect of SEO (search engine optimization). Too often, leaving the default straight-from-the-camera file name is the easy route to take. After all, it’s the photo people are looking at, not the image name, right?
When you use a digital image you’ve taken, it often comes with a default name like “IMG_81103.” While that name might help your camera digitally order the images chronologically, it’s not a very memorable name.
You won’t see file name “IMG_81103” on your computer desktop and have it bring back fond memories. On the other hand “Swimming Pool with Seth and Rachel” could help you recall sunny summer days. At the very least, you’ll assume a swimming pool is in the photo.
The same principle applies when you’re naming files for your website. Changing the default name will help search engines better understand the image.
The more search engines understand your site, the better it helps your SEO.
Imagine you run a site selling stationery. You could label this photo “paper” or “notebook.”
But as a stationery shop, you might sell dozens of different notebooks. Labeling each photo “notebook-1,” “notebook-2,” etc. is OK, but doesn’t really maximize your photo’s SEO potential.
Instead, if the image was named “college-ruled-spiral-notebook” search engines would have a better understanding of the image.
The best way to customize your image name is to keep it short and include keywords in your description.
Taking the time to appropriately name your image files is a way for the photo to pay double dividends.
Images already are vitally important to how users interact with your site. Research has shown people are 80% more likely to read content that includes an image. They’re also 64% more likely to remember what they read afterward.
You want people to remember your company and you want search engines to understand your site. Spending time on your image file names is an easy way to maximize your site’s SEO potential.
Most people today take search results for granted. They type or say their request and instantly get an answer. There is a lot of work going on behind the scenes to make sure the user is getting the answer they are looking for. How can you make sure your website is appearing in the search results correctly?
You need to make sure your website is set up for search engines. This process is known as Search Engine Optimization or SEO. There are a lot of factors that search engines like Google and Bing use to determine the rankings of a website. It takes a mix of knowledge, talent, and information to make sure a site is being seen by the target audience. You can’t just make a site and expect people to find you on the internet. With close to 2 billion websites on the internet, it would take a miracle for someone to stumble across your site without some guidance.
SEO is an important part of having a website, but sometimes it gets pushed to the back by people that don’t understand its importance.
We’ll discuss some reasons why you need SEO for your website. To learn more about what SEO is and how WTI can do it for your site, click HERE.
The reason you have a website is to bring more customers to your company, purchasing your products or services. An optimized site will drive traffic to your site, and, hopefully, converting those users into leads or purchases. If a site isn’t optimized, people won’t find it and they can’t become customers.
You don’t want just anyone coming to your site, you want your target demographic. According to Hubspot, 62% of consumers use search engines when researching a new business or looking for a new product or service. In that same survey, almost half of the consumers reported that they like to visit a company’s website to gather more information.
If you’ve spent any time on search engine pages, you’ve seen the pages that appear in the results that are marked as ads. If your site is optimized correctly, your listing should appear right below those ads. Also, if you don’t pay for advertising, your site won’t appear in those ad spots. If your site is appearing organically through SEO, it will appear regardless of your ad budget.
In addition to bringing potential customers to your website, you want to make sure you stay ahead of your competitors’ sites. The higher up you are in search results, the more clicks you’ll get. The more clicks you get, the less your competition will.
In the past, the easiest way to get good search rankings was to just flood your site with keywords, regardless of context or if they even fit your content. Search engines today use sophisticated AI to read your website, determining if it is informative and helpful. If a reader can use your website, that will help improve your search engine rankings.
When you build your brand digitally, you will have to create content that meets your prospective customers’ needs and wants and form an image of your brand. Your online presence will be a global version of your brand, helping you find your target audience.
In the past couple of years, Google has made a lot of changes to their algorithms to make sure that their users have the best experience possible, with search results that hopefully answer the questions being asked. You need to make sure that your site is easy to use and navigate, with information being easily found by the reader. You also need to make sure your site has images, is mobile-friendly, and loads quickly.
One of the best things about SEO, concerning other ways to promote your business, is that it easy to measure the results. You don’t have to figure out if people saw your commercial or billboard, you will know exactly how people found your site, what keywords they are using, and many other important metrics. SEO changes take some time to get traction, but once they do, you can easily see what is working and what needs to be addressed.
To correctly do SEO takes time and knowledge that many business owners don’t have. The rules and guidelines that come from search engines like Google and Bing change without notice, so it is important that your analytics are watched monthly. The person doing your SEO also needs to keep themselves informed of changes and potential changes in SEO.
If your SEO is done correctly, you will begin to see increases in sales, calls, leads, and revenue. Let WTI take care of your SEO with our team of specialists who are armed with the tools and knowledge to improve your rankings.
Contact us to learn more about having SEO performed on your site.
If you’ve recently had a new website designed and built, or you’re planning for the new year, you may be wondering if it’s worthwhile to get a Search Engine Optimization (SEO) package for your website. What do we do when we perform SEO work? Is it worth it to pay for this service? Let’s discuss how SEO can help your website get more traffic, rank higher on search engines, and get you leads.
Starting at the very beginning, what is SEO? SEO is a process using several different methods to increase traffic to your website when potential customers search for your product or service in a search engine. This is called organic website traffic. Organic traffic is proven to be the least expensive way to get website traffic if it is done correctly and with current methods. This is a great money and time saver for you because you can get traffic just from great SEO work every month. It is an investment in marketing for your business, and not just a monthly cost.
If you’re a new client, first we will complete an assessment of your business including products, services, location, and more. We then research keywords that are currently being searched for the products or services in your geographic area. Plus, we’ll meet with you personally each month to get an idea of your goals and what you’re looking for, and we will give you our recommendations as well. We will then strategize and start to work on implementing SEO on your website.
When you work with WTI, we send you a monthly report with a description of work, ranking reports, analytics, and lead counts to show you clear results. However, if you’re thinking about starting services with us, you may wonder what exactly is involved in the work. SEO is always changing and we make it our business to stay ahead of the game. Our team of professionals uses current social marketing methods and software to make sure your website is found. This could mean working on the backend of your website by creating new content, implementing keywords, directory implementation, programming fixes for responsive and clean design, and much more. Getting you leads through SEO is our mission, and we believe in it. We make sure that all solutions are Google approved, whitehat SEO.
At this point, you may be wondering if SEO is really worth it for your website. You have the option of building a website and letting it go, only updating it occasionally. While this may get you some leads, it will be nothing compared to the kinds of results that we see when we are constantly working to improve and update your website, keeping up with the current trends and alerts. This is a 24/7 marketing investment for your business. Current and potential customers or clients can reach your website at any time, and you want to make sure it always looks its best and is easy to find in the top few search results on search engines. Whether SEO is worth it is up to you to decide, but we believe the results speak for themselves.
If you’re interested in starting services, call WTI today! You’ll speak with one of our team members who will help you same day. No answering services, no automated machines–just real live people here to help! Contact us for more information.