Once upon a time, you could trick Google into ranking your site higher in search results, but those days are long gone friends. This post outlines a few outdated SEO tactics that Google actually punishes sites for, so be sure to avoid using these approaches when creating content for your website!
Intentionally duplicating content, or creating multiple pages with slightly different title tags in an attempt to rank for a set of keywords is an outdated SEO tactic. This approach should not be used for many reasons. The main reason is that search engines will rarely show multiple versions of the same content in its search results for users anyway, so it’s best to just create one page, and pack it full with useful, unique content for visitors. In most cases, duplicate content is unintentional, but try to avoid having multiple pages or posts that are similar whenever possible because search engines don’t know which versions to include or exclude in search results for users.
Keyword stuffing refers to writing content “optimized” for search engines, meaning that instead of writing sentences to be easily read by humans, the text was written for search engine bots. You can usually tell if someone is stuffing content with keywords because they might mention those words over and over again throughout their page or paragraphs. And while it might seem tempting to try to write content tailored to search engines, it’s not necessarily search engines that are determining rankings alone anymore. If users are consistently clicking on a page and immediately exiting, that tells Google that content isn’t useful or relevant, and therefore the page loses credibility.
Instead of wasting tons of time trying to “beat the algorithm” in tacky ways, it is better to show up consistently with quality, sharable content. Search engines are getting better at understanding human language and semantics, so it’s almost useless to tailor a site for a set of rules that will probably change tomorrow anyway. Because at the end of the day, all search engines are trying to do is to deliver the best possible results to their users, every single time.
If you need help creating quality content for your website, blog, or social media, let us know! We’ll be happy to help!
It is obvious why your website needs to rank well. Websites that are listed in the first few search results are much more likely to be visited. If you can get someone to visit your site it builds brand recognition, trust, and may convert to a sale. Especially if you have decent content. So take advantage of all the resources available to you!
When you think of search engine optimization, you probably think of optimizing your website with page titles, meta descriptions, search phrases, and keywords. While this is–of course–a vital part of SEO, there are methods you can use outside of your website to improve your ranking in searches, as well. If you want your website to rank well, you must prioritize both on-site optimization and off-site SEO.
One of the easiest things to do is to always create content that is QUALITY over QUANTITY. It is better to do one great blog each month rather than 3 “okay” blogs. Because the better your content is, the more likely other sites will link back to your page. Backlinking is one of the best ways to improve your ranking. Google tends to prefer websites that are more trustworthy and provide good content. If you are getting a lot of backlinks, that means your website likely has high quality information and is trustworthy.
Take advantage of influencer marketing, as well. An influencer is someone who has established credibility in a specific industry. They tend to have a following on social media, as well. Influencers are becoming one of the best tools for businesses. They share and promote your brand with their audience, which widens your reach. This also boosts visibility and trustworthiness, as well as boosts organic traffic to your site. Influencers can be great partners to your business if it is done correctly.
When you utilize both on-site SEO and off-site SEO strategies, your website will be more visible to customers and potential customers. Use all the resources you have available to you and your business will see more success!