Tag Archives: SEO

How to Improve your SEO On and Off your Website

off page SEOIt is obvious why your website needs to rank well. Websites that are listed in the first few search results are much more likely to be visited. If you can get someone to visit your site it builds brand recognition, trust, and may convert to a sale. Especially if you have decent content. So take advantage of all the resources available to you!

When you think of search engine optimization, you probably think of optimizing your website with page titles, meta descriptions, search phrases, and keywords. While this is–of course–a vital part of SEO, there are methods you can use outside of your website to improve your ranking in searches, as well. If you want your website to rank well, you must prioritize both on-site optimization and off-site SEO.

Methods of Off-Page SEO Improvement

One of the easiest things to do is to always create content that is QUALITY over QUANTITY. It is better to do one great blog each month rather than 3 “okay” blogs. Because the better your content is, the more likely other sites will link back to your page. Backlinking is one of the best ways to improve your ranking. Google tends to prefer websites that are more trustworthy and provide good content. If you are getting a lot of backlinks, that means your website likely has high quality information and is trustworthy.

Take advantage of influencer marketing, as well. An influencer is someone who has established credibility in a specific industry. They tend to have a following on social media, as well. Influencers are becoming one of the best tools for businesses. They share and promote your brand with their audience, which widens your reach. This also boosts visibility and trustworthiness, as well as boosts organic traffic to your site. Influencers can be great partners to your business if it is done correctly.

When you utilize both on-site SEO and off-site SEO strategies, your website will be more visible to customers and potential customers. Use all the resources you have available to you and your business will see more success!

Are Users Giving Your Website an ‘F?’

Are viewers giving your website an F? Most likely, but that’s OK. The “F” refers to the reading pattern followed when looking at a site.

How the F-pattern works

First, users look in a horizontal movement across the upper part of the page (like the top “bar” of the letter “F.”)

A reader will next move down the page a bit, looking at content on the left-hand side.

That’s followed by another horizontal glance across the middle of the page. The second horizontal glance is often shorter than the first, and represents the lower “bar” of the letter “F.”

Finally, a reader continues scanning the left-hand side of a page in a vertical movement.

Known as the “F-Pattern,” it is the most common eye-scanning pattern.

A page with a lot of content is prone to users resorting to the F-pattern. Readers especially use the pattern on text-heavy pages.

What does the F-pattern mean for your site?

When users glance at a page using the F-pattern, it means the first lines of text are seen more than subsequent lines of text.

It also means the first few words on the left side of your page also receive more views.

Woman in glasses wearing black looking at computer screen.

Web users tend to scan pages in an F-shape pattern.

Web users tend to look at pages quickly. They want to find the information the need and then move on. As a result, the F-pattern comes in to play.

However, when users scan your page in an “F” shape, they may miss important information – especially if that information happens to be on the right side of the page.

Good design helps readers see more

  • Breaking up large blocks of text and providing formatting text helps readers more thoroughly view your content.
  • Use headings and subheadings on your page. The text is larger and will draw attention to important areas of your content.
  • Use bullet points or numbers to call out items in a list. Tiny chunks of information are easier for readers to retain.
  • It may be best to group small amounts of related content and draw attention to it with a colored background or border.
  • If your page is especially wordy, editing might be your best bet. Cut unnecessary content to increase the page’s readability.

Contact the experts at Team WTI to ensure your website impresses.

Poorly Placed Photos Lead Readers Away From Your Blog

Infographic on blue background detailing how photo orientation helps blogsAre your photos subliminally leading people away from your blog posts? The orientation of photos matters and can be the difference between your blog being read or ignored.

Great design relies heavily upon psychology, which reflects on how we process and perceive our world.

Our mind fills in the blanks of photo movement

Subliminally, our mind constantly evaluates and makes decisions about the visual elements we’re seeing.

For example, if a photo shows a person walking, our eyes will naturally follow the direction of the walk. If the walk leads away from your blog post, then readers’ eyes also will leave.

We’ve spent our entire lives looking at photos. We understand they’re a moment captured in time. As a result, our mind subconsciously fills in “what happens next.”

Take the image of a football quarterback preparing to throw the ball. The quarterback is looking downfield, his arm is pulled back and his body is in motion to throw.

We know what will happen next. The ball will be released and travel away from the quarterback.

Houston Texans quarterback in white jersey preparing to throw the football

As the quarterback prepares to throw, our mind naturally fills in the direction the ball is likely to take, and our eyes move accordingly.

Naturally, our “line of sight” fills in the likely trajectory and moves in the direction the ball will travel.

The photo itself is stationary, but our brains understand motion, so the mind fills in the blanks about what happens next.

If that line of sight looks away from your blog content, recapturing a reader’s attention will be difficult.

You have limited time to engage readers

The average attention span is only 10 minutes. You have a limited amount of time to engage your reader in what you’re saying.

Gray and white kitten with one paw raised playing with a green weed growing out between the mortar of paving stones.

The kitten is looking to the left as it plays with a flower. As a result, the eye travels to the right.

Brains are wired to focus on specific things. Using photos to subliminally point the eye back toward your content is key.

In his classic book, “The Design of Everyday Things” Donald A. Norman describes design as “an act of communication.”

Great designers understand how the human mind works. Design isn’t solely about “looking pretty” it’s about helping your readers connect with your content.

Let our SEO experts at Team WTI ensure customers are engaged with your site.

Does Your Website Need SEO?

Most people today take search results for granted. They type or say their request and instantly get an answer. There is a lot of work going on behind the scenes to make sure the user is getting the answer they are looking for. How can you make sure your website is appearing in the search results correctly?

You need to make sure your website is set up for search engines. This process is known as Search Engine Optimization or SEO. There are a lot of factors that search engines like Google and Bing use to determine the rankings of a website. It takes a mix of knowledge, talent, and information to make sure a site is being seen by the target audience. You can’t just make a site and expect people to find you on the internet. With close to 2 billion websites on the internet, it would take a miracle for someone to stumble across your site without some guidance.

SEO is an important part of having a website, but sometimes it gets pushed to the back by people that don’t understand its importance.

We’ll discuss some reasons why you need SEO for your website. To learn more about what SEO is and how WTI can do it for your site, click HERE.

Why Your Website Needs SEO

1) Optimized Sites Gain More Traffic

The reason you have a website is to bring more customers to your company, purchasing your products or services. An optimized site will drive traffic to your site, and, hopefully, converting those users into leads or purchases. If a site isn’t optimized, people won’t find it and they can’t become customers.

2) Help Your Audience Find You

You don’t want just anyone coming to your site, you want your target demographic. According to Hubspot, 62% of consumers use search engines when researching a new business or looking for a new product or service. In that same survey, almost half of the consumers reported that they like to visit a company’s website to gather more information.

3) You Won’t Need to Pay for Ad Space

If you’ve spent any time on search engine pages, you’ve seen the pages that appear in the results that are marked as ads. If your site is optimized correctly, your listing should appear right below those ads. Also, if you don’t pay for advertising, your site won’t appear in those ad spots. If your site is appearing organically through SEO, it will appear regardless of your ad budget.

screen shot of an ad in search engine results

Sample of an ad appearing in search engine results.

 

4) Stay Ahead of Your Competition

In addition to bringing potential customers to your website, you want to make sure you stay ahead of your competitors’ sites. The higher up you are in search results, the more clicks you’ll get. The more clicks you get, the less your competition will.

5) Boost Your Credibility and Authority

In the past, the easiest way to get good search rankings was to just flood your site with keywords, regardless of context or if they even fit your content. Search engines today use sophisticated AI to read your website, determining if it is informative and helpful. If a reader can use your website, that will help improve your search engine rankings.

6) Build Your Brand

When you build your brand digitally, you will have to create content that meets your prospective customers’ needs and wants and form an image of your brand. Your online presence will be a global version of your brand, helping you find your target audience.

7) Improve Your Customers’ Experience

In the past couple of years, Google has made a lot of changes to their algorithms to make sure that their users have the best experience possible, with search results that hopefully answer the questions being asked. You need to make sure that your site is easy to use and navigate, with information being easily found by the reader. You also need to make sure your site has images, is mobile-friendly, and loads quickly.

8) SEO Results are Easy to Analyze

One of the best things about SEO, concerning other ways to promote your business, is that it easy to measure the results. You don’t have to figure out if people saw your commercial or billboard, you will know exactly how people found your site, what keywords they are using, and many other important metrics. SEO changes take some time to get traction, but once they do, you can easily see what is working and what needs to be addressed.

SEO Improves ROI

To correctly do SEO takes time and knowledge that many business owners don’t have. The rules and guidelines that come from search engines like Google and Bing change without notice, so it is important that your analytics are watched monthly. The person doing your SEO also needs to keep themselves informed of changes and potential changes in SEO.

If your SEO is done correctly, you will begin to see increases in sales, calls, leads, and revenue. Let WTI take care of your SEO with our team of specialists who are armed with the tools and knowledge to improve your rankings.

Contact us to learn more about having SEO performed on your site.

 

Are Websites Still Relevant?

The world of media is changing quickly, newspapers are slowing down, people are cutting the cord on cable and listening to streaming instead of the radio. It seems as if it is getting harder and harder to get your advertising and message out to people.

A good website is the foundation of your marketing plan.

A website can reach many more potential customers than other forms of media. The ROI of a website is much greater than other methods of advertising. You don’t have to buy airtime, ads in a paper, or billboards and your internet advertising can target exactly the people you want.

The Online World Continues to Grow

It seems today that everyone is online, but what are they doing while they are on their phones, tablets, and computers? Social media is important, but many businesses make the mistake of putting all their efforts into one place or platform.

Many business owners think that Facebook is the only place they need to be present. This isn’t the case (and, honestly, never has been).

Pew Research states that a quarter of Facebook users in the United States have deleted their app and Edison Research claims that Facebook has lost 15 million users since 2017. As internet usage increases, Facebook’s numbers are beginning to drop. That’s not to say that Facebook isn’t a valuable place to advertise, they still have around 214 million users in the United States, so they shouldn’t be ignored at all.

There are so many places that people can get their information online, you have to put your message everywhere. Our Digital Marketing team uses Facebook, Twitter, Instagram, and other social media platforms to spread your advertising. You must use as many social media platforms as you can that are relevant to your demographic and business.

Websites are the Bedrock

However, if you don’t have a website as your “headquarters”, so to speak, you may be wasting your money. Not everyone uses every social media application, so you must have a main site that people can find. A business website is a foundation that all of your social media should be built on.

Your website is the core of your advertising campaigns. You can advertise your company through traditional methods of advertising, social media, pay-per-click, and other forms, but your website allows a central location that customers can visit to get more information, make an appointment, or buy a product.

When people use a search engine, like Google, to find information, it is more likely they will access your website. Each of the social media platforms has a specific thing they do well, but a website can do them all. Facebook is great at being able to share information with others, Twitter seems to be the more serious form of social media at times, Pinterest allows you to share ideas, and Instagram is all about images.

A good website that uses SEO (Search Engine Optimization) tactics gives you a place where you can provide quick pieces of information like business hours, telephone numbers, and what products or services are offered. Blogs allow you to provide long-form articles about your company and services. Your site should include images on every page, along with galleries that users can view. If you have social media accounts, links to those accounts should be in your site’s header, footer, or both. The social media accounts can be used to cross-promote your site, getting more for your advertising dollar.

Good Websites Do It All

A website that is designed by a company that is interested in your success, like WTI, can provide everything a potential customer will need. The user will be able to easily navigate the site to find the information they need. Whether they are accessing the site on a desktop computer, a tablet, or their phone, the site should provide them with a good experience.

A site not only needs to look good, but it needs to load quickly and provide the important information right away. If a user wants more details, they should be able to easily find the menu and get to the pages or posts that interest them without much effort on their part.

Besides, a website provides your company with another level of credibility. A website allows you to tell customers about yourself, provide testimonials, and show reasons why people should trust your company. More and more people are relying on research like reviews, testimonials, and product details before they make a purchase.

So many businesses have websites that NOT having one can be a liability. People may wonder if a company is serious about their business or if they are a fly-by-night organization. It will be tougher for this type of company to overcome having a reputation as being small-time or sketchy.

You can be located anywhere and still have a large reach, bound only by your service areas. Your business may be a small office located in a rural area, but you can advertise to every corner of the world. With good SEO, your small business could rank right up with multinational businesses, depending on what you’re offering. The internet can level the playing field more than any other method of advertising.

Websites are Open 24/7/365

People use the internet at all times of the day. They may be night owls, third shift workers, located in different time zones, or a hundred other reasons. Just because your business isn’t physically open, doesn’t mean that people can’t access your website when it’s convenient for them.

No matter where they are, what day of the week it is, or what time of day it is, users can go to your website and get information, contact you, or make purchases. You’re able to bring your business to them, making it as easy as possible to be a customer.

Online Marketing Strategies

There are many different marketing strategies out there and there are just as many variables that go into deciding which is best for your business. Our Digital Marketing team is experienced and trained in the different methods and customize a plan that fits your website, service, and/or product. If you’re interested in growing your business, contact us and let us help you form an effective marketing plan.

Every Business Needs a Website

No matter what the product or service is, every business needs to have a professional website. A good website isn’t something that most people can do themselves through DIY programs. It takes time to build the site correctly and to optimize it for search engines. There are constant changes that come from Bing and Google that need to be addressed as soon as they happen. Many things that are important to search engines occur behind the scenes in the code. A site may look great, but if no one can find it, it is going to be pretty useless.

Everyone at WTI takes pride in every website they work on and will do all they can to make them as successful as possible. From the initial meeting when we figure out what you want your site to look like and other details to the ongoing SEO and Digital Marketing work that occurs, WTI makes sure that you are happy with the results.

Contact us today to learn more about how a website can help your business. If you already have a website, we can work with it to make it even better. We want you to love your website and we can show you how!

Even Google Makes Mistakes

This past week there was an article on Searchengineland.com that said that Google was not indexing new content. This has since been confirmed by Google and it took them two and a half days to fix. The same thing has happened in the past the article goes on to say, and it will surely happen again.

In my mind this proves a very important point. If you are concerned about your website content and using SEO to get found online, it is very important to stay on top of what is going on with search engines. They make mistakes too, even Google, and if you aren’t aware of issues it may affect your standing in their index.

Go to the Source

I find there are a lot of sources I really trust, even though I do see what I would call “search engine politics” out there quite frequently. As with anything, SEOs have strong opinions about how Google (especially) handles their index and algorithms. I find that search engine news is very much like any news, read from numerous sources to formulate an opinion. I usually start with the Google’s Webmasters Blog to see what comes straight from the source, as well as check in with some of my favorite search engine experts on Twitter, but then I go to a few trusted sources for intel including:

That’s just a few!

Something my Dad always said was the only thing you can count on in life is death and taxes. I would like to change that popular statement to death, taxes, and search engine changes. It’s one thing you can be sure of, things always change and we always have to change with it. Sometimes there are bugs to be aware of, sometimes algorithm updates, as well as technology changes. Being aware of these things is the job of your SEO team, but it can’t hurt to be aware of them yourself.

Questions on the latest Google changes? Call me at 309.489.0026!

Cindy Whiteman
Digital Marketing Team Director
Team WTI

 

 

3 Benefits of Utilizing a Digital Marketing Agency

When you own a business, things can be hectic. Whether you’re on the job, working with employees, or answering client calls, there’s a ton that you have to do every single day. Sometimes, your digital marketing is left to its own devices at these busy times. However, this could be costing you money and losing you leads. In this article, we’ll discuss three benefits of utilizing a digital marketing agency to manage your social media, search engine optimization (SEO), pay per click (PPC) ads, online reputation management (ORM), or email marketing.

3 Benefits of Utilizing a Digital Marketing Agency-min1. Saves You Time

When you hire out a digital marketing agency like Websites to Impress (WTI), what you’re really doing is saving yourself a lot of time each month. At WTI, we will manage your social media, SEO, PPC, and more. We try to stay in the zeitgeist of your niche and post relevant posts, comments and interactions, and shares to gain traction within your industry community. This can take place on many different platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more. With your website, we want to keep your rankings up, bounce rates down, and content fresh. This is difficult to do when you’re running a business full time at the same time. Leave it to the professionals at WTI who have experience writing content in your industry and have the technology and data to get you that ROI.

2. Work With Experts in the Field

Do you ever feel like you’re flying blind in the world of digital marketing? Not sure if the Facebook post you put out there is really working to get you leads or not or if that new blog is helping at all? That’s where a local SEO company or digital marketing agency comes. We check the data on your site through Google Analytics to make sure that we are only doing things that will help you with leads, rankings, and other goals you may have. We’re happy to personalize our approach to your goals and ideas, and we love to work with our clients each month to make sure we’re all on the same page and updated. You can trust the expert digital marketing specialists at WTI to keep up to date on current trends, news and updates, and your industry specific content and news.

3 benefits of digital marketing agency3. Build Business Leads

Lastly, a great benefit of making sure that you’re staying on top of digital marketing for your business is more leads! That’s what we’re all looking for with our businesses, and digital marketing is a fantastic way to do it. Not only are we reaching audiences that you may not be able to by cold calling and word of mouth, but we are providing several platforms where guests/clients can research your business, get information, and see pictures before deciding. This not only saves you time on the phone, but it gives clients peace of mind that they’re dealing with a legitimate business that wants its customers informed not left in the dark. There’s nothing more frustrating than a site with little to no information that’s not responsive on mobile–so it’s time to make sure that you’re giving your guests the best experience they can have with a local SEO company or digital marketing agency. Get the leads that you deserve with SEO, social media management, and pay per click ads.

Interested in Working with a Digital Marketing Agency?

Take the leap and contact WTI today for more information on our packages and pricing. We are happy to work with you to create a custom package that fits your needs. Plus, you won’t be signing your life away–there are no contracts to sign! We operate on a month to month basis that lets you decide when you want to continue or if you need to take a break during slow seasons. We work with you to create the perfect package and then continue our relationship with you with calls and emails each month to update progress, hold client meetings, and more. Trust the experts at WTI to provide you with excellent digital marketing services.

Do You Need Search Engine Optimization for Your Website?

If you’ve recently had a new website designed and built, or you’re planning for the new year, you may be wondering if it’s worthwhile to get a Search Engine Optimization (SEO) package for your website. What do we do when we perform SEO work? Is it worth it to pay for this service? Let’s discuss how SEO can help your website get more traffic, rank higher on search engines, and get you leads.

What is Search Engine Optimization (SEO)?

Starting at the very beginning, what is SEO? SEO is a process using several different methods to increase traffic to your website when potential customers search for your product or service in a search engine. This is called organic website traffic. Organic traffic is proven to be the least expensive way to get website traffic if it is done correctly and with current methods. This is a great money and time saver for you because you can get traffic just from great SEO work every month. It is an investment in marketing for your business, and not just a monthly cost.

What Happens When You Start SEO Services With WTI?

If you’re a new client, first we will complete an assessment of your business including products, services, location, and more. We then research keywords that are currently being searched for the products or services in your geographic area. Plus, we’ll meet with you personally each month to get an idea of your goals and what you’re looking for, and we will give you our recommendations as well. We will then strategize and start to work on implementing SEO on your website.

What Do We Do Each Month?

When you work with WTI, we send you a monthly report with a description of work, ranking reports, analytics, and lead counts to show you clear results. However, if you’re thinking about starting services with us, you may wonder what exactly is involved in the work. SEO is always changing and we make it our business to stay ahead of the game. Our team of professionals uses current social marketing methods and software to make sure your website is found. This could mean working on the backend of your website by creating new content, implementing keywords, directory implementation, programming fixes for responsive and clean design, and much more. Getting you leads through SEO is our mission, and we believe in it. We make sure that all solutions are Google approved, whitehat SEO.

page speeds

Is It Really Worth It?

At this point, you may be wondering if SEO is really worth it for your website. You have the option of building a website and letting it go, only updating it occasionally. While this may get you some leads, it will be nothing compared to the kinds of results that we see when we are constantly working to improve and update your website, keeping up with the current trends and alerts. This is a 24/7 marketing investment for your business. Current and potential customers or clients can reach your website at any time, and you want to make sure it always looks its best and is easy to find in the top few search results on search engines. Whether SEO is worth it is up to you to decide, but we believe the results speak for themselves.

Need SEO Services? Call WTI Today!

If you’re interested in starting services, call WTI today! You’ll speak with one of our team members who will help you same day. No answering services, no automated machines–just real live people here to help! Contact us for more information.