This past week there was an article on Searchengineland.com that said that Google was not indexing new content. This has since been confirmed by Google and it took them two and a half days to fix. The same thing has happened in the past the article goes on to say, and it will surely happen again.
In my mind this proves a very important point. If you are concerned about your website content and using SEO to get found online, it is very important to stay on top of what is going on with searh engines. They make mistakes too, even Google, and if you aren’t aware of issues it may affect your standing in their index.
I find there are a lot of sources I really trust, even though I do see what I would call “search engine politics” out there quite frequently. As with anything, SEOs have strong opinions about how Google (especially) hands their index and algorithms. I find that search engine news is very much like any news, read from numerous sources to formulate an opinion. I usually start with the Google’s Webmasters Blog to see what comes straight from the source, as well as check in with some of my favorite search engine experts on Twitter, but then I go to a few trusted sources for intel including:
Something my Dad always said was the only thing you can count on in life is death and taxes. I would like to change that popular statement to death, taxes, and search engine changes. It’s one thing you can be sure of, things always change and we always have to change with it. Sometimes there are bugs to be aware of, sometimes algorithm updates, as well as technology changes. Being aware of these things is the job of your SEO team, but it can’t hurt to be aware of them yourself.
Digital Marketing Team Director
When you own a business, things can be hectic. Whether you’re on the job, working with employees, or answering client calls, there’s a ton that you have to do every single day. Sometimes, your digital marketing is left to its own devices at these busy times. However, this could be costing you money and losing you leads. In this article, we’ll discuss three benefits of utilizing a digital marketing agency to manage your social media, search engine optimization (SEO), pay per click (PPC) ads, online reputation management (ORM), or email marketing.
When you hire out a digital marketing agency like Websites to Impress (WTI), what you’re really doing is saving yourself a lot of time each month. At WTI, we will manage your social media, SEO, PPC, and more. We try to stay in the zeitgeist of your niche and post relevant posts, comments and interactions, and shares to gain traction within your industry community. This can take place on many different platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more. With your website, we want to keep your rankings up, bounce rates down, and content fresh. This is difficult to do when you’re running a business full time at the same time. Leave it to the professionals at WTI who have experience writing content in your industry and have the technology and data to get you that ROI.
Do you ever feel like you’re flying blind in the world of digital marketing? Not sure if the Facebook post you put out there is really working to get you leads or not or if that new blog is helping at all? That’s where a local SEO company or digital marketing agency comes. We check the data on your site through Google Analytics to make sure that we are only doing things that will help you with leads, rankings, and other goals you may have. We’re happy to personalize our approach to your goals and ideas, and we love to work with our clients each month to make sure we’re all on the same page and updated. You can trust the expert digital marketing specialists at WTI to keep up to date on current trends, news and updates, and your industry specific content and news.
Lastly, a great benefit of making sure that you’re staying on top of digital marketing for your business is more leads! That’s what we’re all looking for with our businesses, and digital marketing is a fantastic way to do it. Not only are we reaching audiences that you may not be able to by cold calling and word of mouth, but we are providing several platforms where guests/clients can research your business, get information, and see pictures before deciding. This not only saves you time on the phone, but it gives clients peace of mind that they’re dealing with a legitimate business that wants its customers informed not left in the dark. There’s nothing more frustrating than a site with little to no information that’s not responsive on mobile–so it’s time to make sure that you’re giving your guests the best experience they can have with a local SEO company or digital marketing agency. Get the leads that you deserve with SEO, social media management, and pay per click ads.
Take the leap and contact WTI today for more information on our packages and pricing. We are happy to work with you to create a custom package that fits your needs. Plus, you won’t be signing your life away–there are no contracts to sign! We operate on a month to month basis that lets you decide when you want to continue or if you need to take a break during slow seasons. We work with you to create the perfect package and then continue our relationship with you with calls and emails each month to update progress, hold client meetings, and more. Trust the experts at WTI to provide you with excellent digital marketing services.
If you’ve recently had a new website designed and built, or you’re planning for the new year, you may be wondering if it’s worthwhile to get a Search Engine Optimization (SEO) package for your website. What do we do when we perform SEO work? Is it worth it to pay for this service? Let’s discuss how SEO can help your website get more traffic, rank higher on search engines, and get you leads.
Starting at the very beginning, what is SEO? SEO is a process using several different methods to increase traffic to your website when potential customers search for your product or service in a search engine. This is called organic website traffic. Organic traffic is proven to be the least expensive way to get website traffic if it is done correctly and with current methods. This is a great money and time saver for you because you can get traffic just from great SEO work every month. It is an investment in marketing for your business, and not just a monthly cost.
If you’re a new client, first we will complete an assessment of your business including products, services, location, and more. We then research keywords that are currently being searched for the products or services in your geographic area. Plus, we’ll meet with you personally each month to get an idea of your goals and what you’re looking for, and we will give you our recommendations as well. We will then strategize and start to work on implementing SEO on your website.
When you work with WTI, we send you a monthly report with a description of work, ranking reports, analytics, and lead counts to show you clear results. However, if you’re thinking about starting services with us, you may wonder what exactly is involved in the work. SEO is always changing and we make it our business to stay ahead of the game. Our team of professionals uses current social marketing methods and software to make sure your website is found. This could mean working on the backend of your website by creating new content, implementing keywords, directory implementation, programming fixes for responsive and clean design, and much more. Getting you leads through SEO is our mission, and we believe in it. We make sure that all solutions are Google approved, whitehat SEO.
At this point, you may be wondering if SEO is really worth it for your website. You have the option of building a website and letting it go, only updating it occasionally. While this may get you some leads, it will be nothing compared to the kinds of results that we see when we are constantly working to improve and update your website, keeping up with the current trends and alerts. This is a 24/7 marketing investment for your business. Current and potential customers or clients can reach your website at any time, and you want to make sure it always looks its best and is easy to find in the top few search results on search engines. Whether SEO is worth it is up to you to decide, but we believe the results speak for themselves.
If you’re interested in starting services, call WTI today! You’ll speak with one of our team members who will help you same day. No answering services, no automated machines–just real live people here to help! Contact us for more information.