If you’ve recently had a new website designed and built, or you’re planning for the new year, you may be wondering if it’s worthwhile to get a Search Engine Optimization (SEO) package for your website. What do we do when we perform SEO work? Is it worth it to pay for this service? Let’s discuss how SEO can help your website get more traffic, rank higher on search engines, and get you leads.
Starting at the very beginning, what is SEO? SEO is a process using several different methods to increase traffic to your website when potential customers search for your product or service in a search engine. This is called organic website traffic. Organic traffic is proven to be the least expensive way to get website traffic if it is done correctly and with current methods. This is a great money and time saver for you because you can get traffic just from great SEO work every month. It is an investment in marketing for your business, and not just a monthly cost.
If you’re a new client, first we will complete an assessment of your business including products, services, location, and more. We then research keywords that are currently being searched for the products or services in your geographic area. Plus, we’ll meet with you personally each month to get an idea of your goals and what you’re looking for, and we will give you our recommendations as well. We will then strategize and start to work on implementing SEO on your website.
When you work with WTI, we send you a monthly report with a description of work, ranking reports, analytics, and lead counts to show you clear results. However, if you’re thinking about starting services with us, you may wonder what exactly is involved in the work. SEO is always changing and we make it our business to stay ahead of the game. Our team of professionals uses current social marketing methods and software to make sure your website is found. This could mean working on the backend of your website by creating new content, implementing keywords, directory implementation, programming fixes for responsive and clean design, and much more. Getting you leads through SEO is our mission, and we believe in it. We make sure that all solutions are Google approved, whitehat SEO.
At this point, you may be wondering if SEO is really worth it for your website. You have the option of building a website and letting it go, only updating it occasionally. While this may get you some leads, it will be nothing compared to the kinds of results that we see when we are constantly working to improve and update your website, keeping up with the current trends and alerts. This is a 24/7 marketing investment for your business. Current and potential customers or clients can reach your website at any time, and you want to make sure it always looks its best and is easy to find in the top few search results on search engines. Whether SEO is worth it is up to you to decide, but we believe the results speak for themselves.
If you’re interested in starting services, call WTI today! You’ll speak with one of our team members who will help you same day. No answering services, no automated machines–just real live people here to help! Contact us for more information.
When it comes to search results, showing up at the top of the page is extremely valuable. Ranking in the top one or two positions organically is great because it’s often a very cost-effective way to get your website a lot of visibility. To rank organically, you’ll need to invest in SEO (Search Engine Optimization) – site and content updates that help optimize your website to rank for keywords relevant to your business. SEO is highly effective because you can optimize for a large collection of keywords with the content on your site. Also, not only does SEO help you get found in search results, but it also ensures that your website answers questions that site users might have to promote more engagement and drive more leads.
Another way to rank is to use PPC (Pay-Per-Click) search ads, or paid ads through Google Ads or another platform that show in search results. Because you pay per click, this can be a more costly option for some industries, but it can also be super effective because it allows you to target valuable keywords with a laser focus.
Now you might be asking, “which one is better – PPC or SEO?”
The answer is… both! If you want more reach, website traffic, and leads, both SEO and PPC are important parts of your digital marketing plan. The great thing about these services is that when they are combined, they can work together to get your even better results than one service alone could produce.
Now, there are a few key places that SEO and PPC overlap, which means that there are a lot of ways to make them work together for greater benefit to your business.
One way the two digital marketing services work together is in the improvement of individual landing pages on your site. Having a page that is easy-to-navigate, full of relevant content, and loads quickly is important whether people are landing on the page from organic search results or from paid ads.
The practices used to improve landing page experience for a better ad quality score in PPC (such as making sure the page layout is intuitive, adding relevant information for users to the page, improving the page speed, and adding keywords to the page content) often overlap with the practices that SEO specialists use to optimize pages for search results and ensure the best possible user experience.
Why not just gain organic rankings with SEO? Why bother with PPC if it might be more costly than SEO for certain keywords? First position organic rankings are great, but just because you are in the first position does not mean that you’re showing at the top of the page. Depending on how many ads show at the top of a page, your first position organic ranking might actually be the fifth result on the page, and it could even be below the fold, especially on mobile devices. The same goes for first position PPC ads – if there are no ad showing in the search results, or if Google is only showing ads at the bottom of the search results, a first position ad placement doesn’t benefit you as much as that top organic listing. Investing in both SEO and PPC ensures you show in as many search results as possible, as prominently as possible.
An additional benefit of having both PPC and SEO for your company are that you can get even more data for a more complete picture of the way people search for and engage with your brand across the internet. Looking at data from both sources means you can find keywords in the PPC search terms report that might be valuable to target with an SEO strategy and utilize successful keyword and page ranking data from SEO reporting to design new PPC campaigns. This helps your business show up in more searches and prioritize the best keyword combinations for both SEO and PPC for a more effective use of your marketing budget.
Our digital marketing team is composed of individuals that are experienced in SEO and individuals that have experience managing PPC campaigns. These individuals work together throughout each month to make sure that we’re taking full advantage of the overlap between these services and other digital marketing channels (social media, online reputation management, email marketing, etc.) for the greater benefit of your business. Our detailed reporting software allows us to be proactive in making changes to your site and ad campaigns that will be beneficial on both the SEO and PPC side.
Contact us to discuss your digital marketing strategy and find out if the SEO and PPC combination is the right fit for your business.
If you are a service based company, you need to be on Google My Business.
Because if someone searches for the service you offer, and you don’t have a listing, you can’t show in the Google Pack. This is the listing right beneath the Google Ads that has a map and a few listings for people that offer that local service people are looking for.
Using your geographically location in Google, and information found on your website as well as other local directories and social media, Google will make a determination on if you are a reliable source to display by that map. It all starts with your Google My Business listing.
Some people call it “Local SEO“. We do. Local SEO is onsite and offsite work done to help return you in local search results, namely the Google Pack (it was a seven pack, then a three pack, and now you can even see an ad thrown in there from time to time!) Step one is setting up and verifying your business on Google. You want your name, address, and phone to match your website and your listings. This is called NAP+W in the SEO world.
So where do you begin? At Website to Impress we have a “Local SEO” package to help get you on the map. This is a great place to start and includes setup of your Google My Business listing. This will also allow you to show up on Google Maps. We will also figure out what other directories and social media profiles best suit your needs, and set those up as well. We will pay close attention to consistency so that all your profiles are branded the same and have the same information as your website.
Would you like to learn more about this program? Call us! Or fill out the form on our website. Local SEO can get you lots of leads, and leads is what it’s all about in the end. Are you a small business with a storefront? This is for you as well. Give us a call to learn more about what we would do specifically for your business.
I only wish it were that easy. It’s a question we get quite frequently from clients when they complete their website or after they redesign their website and are looking to expand their online presence. I get a lot of comments and questions like these:
“I want to rank number one in Google.”
“I want everyone to know my brand.”
“My website is online now, why can’t people find me?”
There is no simple hook or answer to these comments / questions. It takes research and time to find the best process for each individual client to determine the best digital marketing strategy for their business. So where do you begin?
To start, ask two simple questions.
If you don’t know the answers to the questions above, you don’t know if the investment you make in your website is worth it. The biggest goal that most businesses have for their website is get get leads from their website, real business. The biggest problem is most people don’t know if that is happening. By working with a smart digital marketing company, they can use tools such as call tracking and Google Analytics goals to determine if people are reaching out to you via your website and how. This can help you make a more educated decision on what types of marketing work for you.
Once you are setup to measure return on investment, it is important to consider what methods of digital marketing would work for you. So what are the most common methods? There is no magic hook to get you positioned for greatness on day one of digital marketing. It’s a marathon, not a sprint. Understanding the tools in the digital marketing toolbox are key. Click on each item below to learn more!
Search Engine Optimization or SEO: SEO is a long term strategy to consistently improve your website so it ranks better for keyword searches relevant to your business on search engines. Your digital marketing team will need to develop keywords using keyword research for words and phrases that will bring search volume to you. This is something that always should be evaluated and re-evaluated. The site should then be optimized for those keywords. There are numerous onsite and offsite tasks that need to be constantly worked on to position you for the ever changing landscape on search engines. SEO takes time and research but will lower your cost per lead over time.
Pay Per Click (a.k.a. Adwords, Paid Advertising, SEM): This form of digital marketing works well for businesses with large budgets, or businesses just starting out online where SEO is not bringing them a ton of search volume yet. Ads are positioned high in search engine results to provide you viability, but you need to keep in mind you are bidding against your competitors for the top spots for keyword searches.
Online Reputation Management: People right reviews, and give their opinion about your business whether you know it or not. Knowledge is power when it comes to your online presence. By knowing what reviews exist online, you can respond to them and look for ways to get positive information about your business online. Reviews can actually play into your search engine rankings, especially local results. It’s important to know where you stand.
Social Media: Such a powerful and inexpensive tool. Using Facebook, Instagram, Twitter, and other social platforms you can reach out to people and direct them to your website. Using social media marketing in the form of ads and boosted posts, you can reach out to people in almost any area or demographic that might not otherwise know you are there.
Email Marketing: Staying in front of your existing client base is an excellent way to retain them and build awareness as to what’s going on with your business. It’s a great way to offer specials, get feedback, promote new services or products, and more.
This can be the tricky part. On your own, you might not know where to begin. By using a digital partner like Websites to Impress, you can make a marketing plan. We have tools to compare you to where your competitors are on the digital landscape, and we can build a custom digital marketing plan to put you a step ahead. Our digital marketing plans are built in a way that we can use ALL of the tools above based on your current needs, as well as the results. We can look at how your digital marketing is working and do more of what is working and less of what isn’t.
So, while there is no easy answer to what digital marketing works best for everyone, we do have the ability to figure out what will work FOR YOU and YOUR BUSINESS. For a free estimate as well as an analysis of your current web presence, contact Cindy or Tammy at Websites to Impress. Let us come up with a custom digital marketing plan built for you.
While most business owners know that it is important to freshen up your website design every few years, we are finding that this year is a big year to make a change. The reasons are actually quite a few reasons to update your website in 2017, and they don’t all have to do with design per say. Quite a few of the reasons have to do with your visitors and your search engine rankings. Who would have thought!? Let’s break it down.
As we mentioned in a blog in February, the user is now the biggest “ranking factor” for a website. So what does that mean exactly? It means that many of the ranking factors that Google considers important bank on how a user behaves when they visit a website.
By making your website easy to maneuver and understand, and by adding elements that engage your users, you can actually be more appealing to search engines as well when it comes to both organic and paid search. Landing page experience has been a factor for Adwords and has more recently been considered for organic results as well.
FACT: What is Landing Page Experience? Read Google’s Definition
As Google Partners, one of the biggest things we have learned about SEO is that ranking well for keywords means nothing if it doesn’t contribute to your bottom line. Using your WEBSITE DESIGN to improve user experience (also referred to as UX) can actually keep people on your website, and by designing in a way that is always keeping your users in mind, you can lead them exactly where you need to. You can get them to convert into a call, email, or chat session which in turn betters your bottom line. So that is where current design trends come in.
So, we asked our design team what the current trends are. Oddly enough they fit exactly what we would expect from our comments above on user experience. Here is what we learned.
Arturo is right! By creating a site that isn’t cluttered, has more concise content (still keyword rich when appropriate!), and visual we are finding that users are staying on the site longer, thus stats in Google Analytics for time spent on pages, pages visited per session, and bounce rate are showing better performance.
Cynthia is ALSO right! By using tools such as engaging 360 videos or drone videos when users initially come to your site, you immediate engage them in something visual, while providing them information about your product or services. While you still want content on your website (content will NEVER stop being a ranking factor!) web designers and SEOs are recognizing that when you optimize for the user vs. the search engine, site performance for both organic and paid search results seems to follow suit.
Look at your site as if you were a visitor. If you aren’t impressed by your site compared to other sites you have seen, it’s likely you are losing potential customers for the same reason. Why not get a FREE ESTIMATE on an updated site? At the same time we can evaluate your site, make sure it is responsive, and recommend digital marketing strategy specifically for your business. We can make sure you love your website, but will also guide you to make sure you are following the trends that will keep people on your site and adding to your bottom line.
In days of old (you know, like, 5 years ago, that’s days of old right?) the major concern that SEOs focused on was content. When creating a website and optimizing it for search engine optimization the first priority was creating a ton of keyword rich content for search engines to read through and hopefully find the website a credible source. Today, things have changed in a big way. Don’t think that content has been forgotten, it hasn’t. But it isn’t the only key to success with SEO. There is much more to the picture in 2017.
It seems that the things that really do show that someone trusts a website are now true ranking factors for search rankings. As search engines are constantly striving to provide the best search results, it seems they have stumbled over a reliable formula: Content + User Experience + Usability. The user is now, more than ever, helping determine what results other users see in their search results. So when you are building your website, what should you pay attention to so that the user behavior reflects what the search engines expect?
Google and other search engines are depending on site interaction factors to determine what is going on with site pages themselves. Since a search engine can’t watch a video or understand content completely, it’s using behavior triggers (that you can gain insights to in Google Analytics!) to help determine rank. By observing factors like bounce rate (when users click on a result and then immediately hit the back arrow bouncing away from your site) or time spent on a page, a search engine can better determine the quality of the page to the user.
Google released the Panda update to the search ranking algorithm in 2011. It has been updated many times since, always changing and bettering the way it can judge content quality. Since then they have added machine learning (scary!) that can “think” like humans can to predict what humans would judge as low quality content.
The moral of the story is to create and optimize a website that is easy to user with quality content. Don’t forget mobile when creating your site. Make sure your site is responsive, and looks great on tablets and phones. Consider that people will be reading content on their phones more and more frequently, so don’t keep them scrolling through content forever. Keep it interesting, interactive, and clean.
Websites to Impress, Inc is excited about where SEO is going. When we build a website we build it with all of the factors above in mind. If you start with great design and clean code, you can start your digital marketing off on the right foot. With a full service digital marketing company like WTI, you can take right off with SEO, social media marketing, pay per click, and more to expand on your website. We also user all the tools available, including Google Analytics, to monitor the behavior of users on your site. So let’s get started today. From design to digital marketing we have content, plus user experience, plus usability in mind!
Sometimes small business owners are doing everything they can just to have a web presence. They figure that if they can just get a website out there, that should be enough. Then they hear about SEO (Search Engine Optimization) and figure they will never be found in a world full of businesses that are already doing SEO and trying to target the same keywords they would.
What small business owners don’t always know is that there is a great thing called local SEO. When someone searches in a local area local businesses should be returned in the results. Google will even display a map with listings in some cases pointing potential customers right too you. What great news, right?
To get shown in the local results the way you would like, you need to be consistent. All of your listings that are found online should be claimed and the NAP+W information (or Name, Address, Phone and Website Information) needs to exactly match your website. You need to be setup with Google tools and have Google My Business setup and verified on Google. Social media profiles are always a huge plus, especially when they list your NAP+W information as well. Not to mention social media profiles show up in search results too! Not sure if you have noticed but YouTube and even Pinterest results show up many times on page one in a search.
Websites to Impress, Inc incorporates local SEO into our SEO plans. It can bring huge results for local businesses that offer products and services to a local service area. We have an SEO plan that is surely right for you. If you visit our SEO page on our website, we provide a free SEO audit of your business and your website to let you know what we recommend. Our SEO packages differ from other digital marketing companies because we don’t force you to sign a contract. We believe in our SEO skills so much, that be believe you will want to stay with us once you start, because we can show you results and return on investment – AKA – LEADS!
Call today to get your free SEO Audit. See if local SEO is right for your business. Don’t let SEO intimidate you. Get a team behind you that can show it who is boss – YOU!
Read More: Why Local SEO is More Important than Ever
By: Cindy Whiteman
As the SEO Manager at Websites to Impress, more and more frequently I have been having an email like this sent to me by my clients:
My name is “BEST SEO GUY EVER”, SEO expert of a Leading SEO service provider company. As per my analysis, your website is not performing well in the Google organic search as well as your traffic / visitor is poor from the last couple of months due to some of the reasons.
Some of the aspects are given below:
Areas of Improvement:
We will be optimizing your website in the major search engines like: Google, Yahoo & Bing, which results in improvements in keyword ranking, traffic, link popularity, goal conversion, and ROI from the first month.
“BEST SEO GUY EVER”
I’m here to tell you that this is a LOT of promises and information with nothing to back it up. Let me explain.
First off, NO ONE can promise first page of Google, Bing, or Yahoo. Algorithms for search engines change constantly and there is no guarantee you will be on the the first page, especially when they don’t even mention for what keyword. So how to do you handle an email like the one above?
First off, ask questions – What errors are occurring for my site? What keywords are they saying you should target and be on the first page for? How are they seeing a decline in traffic when the only way to tell that is through Bing Webmaster Tools or Google Analytics which they have no access to? What is the name of their company even? What tools do you use to improve brand awareness?
Secondly, take all of this with a grain of salt. These types of emails are mass emails they send out trying to get clients in the door. The proof is in data that they aren’t providing you in that email. Websites to Impress has a keyword ranking report based on the keywords we have determined as important for your business to show where you are ranking in the top three search engines for each month. We can track both forms that are filled out on your website and calls that come to your website through search engines so we can literally provide you with a cost per lead for your SEO dollars. You can even see a breakdown of what search engines are sending your callers, on what day of the weekend and what time of day. You can get an idea of what your cost per lead should be by industry to see where you fall. I can tell you that for our SEO clients you can’t beat the return on investment because the cost per lead is always lower than the industry standard, especially if you stick with SEO over time.
The fact of the matter is that with SEO, nothing is certain. But what we DO know is that by constantly researching the latest SEO methods and by monitoring algorithm changes we can make a difference for your website and your bottom line with search engine optimization. So ask questions, even of us. What keywords would we target? What are the current SEO methods? Do you use Google Analytics and Search Console? (called “Webmaster Tools” in the old days and oddly still mentioned in the email above! Oh, and by the way we are Google Analytics and Adwords CERTIFIED!)
Lastly, make sure that your SEO Team can provide return on investment in the form of solid numbers of leads. That means tracking form fills, calls, and other events to SHOW you return on the investment. Believe me, we are passionate about SEO here at Websites to Impress. We want to show you how it works! Call us today with your questions. We are ready for you!
If you are a business owner, you understand that you need an online presence in order to thrive as a company or service provider. Now-a-days, almost 90% of people looking for a service will search online before they do anything else.
Research also shows that 75% of online users do not click past the first page of results when searching for a service or product. Eek! So the question is, how do you get your website to show up so people will see it?
Even if you have an efficient and well-designed website, you may not be benefiting from it if you are not properly utilizing SEO (Search Engine Optimization). In order to increase your traffic, you need to increase your rankings. SEO is a Search Engine Marketing tool that will help you do just that.
1. Organic Search Results are the number one way people get to your site. A lot of people tend to scroll past advertisements and get to organic search results – which are results generated by SEO. Why is this? Perhaps it is because they are looking for a company that made its way to the top with a good reputation and optimized content rather than just by paying for an ad.
Here’s an interesting statistic for you: It is 300% more likely that someone will reach your site through an organic search result than through social media. Inbound SEO leads also have an extremely higher close rate than outbound leads such as direct mail and print advertising. This just goes to show that as important as social media and other forms of advertising are, SEO is that much more essential.
2. First Impressions Are Everything. When your company shows up in search results, the first thing that your potential clients see is your title tag and meta description. Many businesses don’t pay any attention to their title tags and meta descriptions, but these are the things that are going to determine whether a potential client clicks on your site or not. SEO focuses on optimizing things like title tags, meta descriptions, and keywords so that your first impression will be a good one. Better yet, once potential clients reach your site, they will be able to easily navigate it with the helpful links and optimized content that SEO provides.
3. Investments Give Back. When you pay for SEO services, you are not just paying for an advertisement that gets you to the top of Google. Once you stop paying for ads, you stop showing up in search results. With SEO, this is not the case. You are making a long term investment for your company. The more optimizing that you do, the higher you will rank. The higher you rank, the more clicks you will get, which leads to higher conversion rates and a greater return on your investment.
At Websites To Impress, we have a dedicated team of content writers and technical analysts that are focused on using the latest SEO techniques to increase the business of our clients. We work hard to devise a specific SEO strategy for your business, so that you can thrive in your industry. We are passionate about customer service and want to collaborate with you to increase the rankings of your business.To learn more about our SEO services, give us a call today.
Most people have used the Internet to either buy something or to learn more about a product or service before making a purchase. According to Retailing Today, 81% of shoppers do some type of online research when thinking about making a purchase.
A majority of shoppers (60%) use search engines when beginning their research. This means it is important that your website is well placed on search engine result pages (SERP).
What do they do once they find your site? Here are the top four actions that customers perform online:
Once they get this data, they begin to form an opinion on whether or not they are going to buy the product or service.
To be useful to potential customers, your website should have all the information they will need to make an informed purchase. Once they choose a website to look at, there are a few things that the average shopper looks for. In a study by Econsultancy, 61% of shoppers look at reviews provided by other customers before making their purchase. They may also look for warranty information, prices, or information on specific models. They may also look to see if there are any sales or discounts being offered, along with payment and shipping information. If any of these topics are applicable to your product or service, make sure you provide the needed information.
Speaking of information, it is vital that your shoppers receive the correct data. If the information they receive online is incorrect or misleading, customers will lose trust in your company. Nothing is more frustrating than showing up at a store, only to find the hours online were wrong or, when a purchase arrives, it is not what they expected. An unhappy customer is usually not a returning customer. A dissatisfied customer will tell 10-15 people about what they experienced and, if they post it on social media, that number grows exponentially.
So, what stops people from buying from you online?
(Side note: I once bought a very necessary part for my car online. They only offered delivery through the U.S. Postal Service, even though I offered to pay for overnight shipping. No dice. I had to wait a week for it to arrive while my car sat on a lift at the local mechanic. Needless to say, I won’t be using them again for car parts.)
If a potential customer is going to be doing research online, you need to get them to buy from you. The first thing you should do is make sure that you have SEO working for you. The SEO specialists at Websites to Impress can help you with that, as it is a big undertaking. You need to get your website to the top of the search results, as users are most likely to start at the top of the page and work their way down the list. We’ll analyze your market and target audience and identify the keywords that your customers are using. Those keywords will be used in your product titles and descriptions and your published content will be optimized. You should make sure to take advantage of your social media accounts to amplify your message, also.
Customers come to your site to learn about your products or services, so make sure they get the information they are looking for. Make sure that you have clear and informative product descriptions. The information should be appropriate to your audience: are they trained people with industry knowledge or are they laypeople with limited prior knowledge? Reviews and testimonials are indispensable and you can reward people for providing user reviews. In addition, use clear, quality photographs that are detailed, so the shopper can see what they need to make a decision. It’s also a good idea to have videos available, either on your site or through links to YouTube or Vimeo channels. According to Ascend2, a staggering 87% of businesses report that video increased their marketing effectiveness.
Make sure that your website looks credible and professional. Most people will be hesitant giving their business to a company that has a website that looks like it was thrown together earlier that day or worse, 10 years ago. You take a lot of pride in your brick and mortar store, so make sure your website reflects that pride in ownership. Make sure that your contact information is readily available and you offer excellent support service. A well-handled problem can turn a dissatisfied customer into a return customer. Protect your client’s financial information by providing online security and posting the certificate, so they know that you are a reliable and responsible business.
Websites to Impress is a great resource to help your website generate sales, whether you sell a product or a service. Contact us today to learn how we can optimize your site and help your company become more successful.