Is the size of a company really an indicator of who they are? Sometimes “bigger is better” may ring true. But that’s not always the case. It is frustrating when you are trying to get in touch with a company and you either get an automated system that doesn’t really have what you are looking for, or you talk to some answering service that is staffed by people reading from a script. When you contact WTI, whether by phone or email, you interact with a live human being that is in the same office as the people that are working on your account. You may not be able to talk to your person right at that moment, but you can relax knowing your message will be personally delivered to your contact. In addition, many times, no matter who answers the phone, they are able to help you with your question or situation. When you try to contact a big corporation, you’re lucky to talk to anyone, let alone someone that can help you.
In addition to communicating with everyone here at WTI, your account is handled by people that know your company and take a personal interest in helping you succeed. This is true, whether we are talking about designers, SEO specialists, digital marketers, accountants, and more. Everyone at WTI cares about you and your company and we do what we can to learn about your business and what we can do to help you succeed. We study your industry and all of the latest trends and changes in both your business and the internet. We want to give you a step above your competition.
The staff at WTI tries to give you as much information as possible through email and phone calls, analytic reports, and other forms of communication. We feel that information is power and if you’re informed, you are able to better understand why we do the things we do and the time it takes for changes to take effect. Some people just like us to take care of it and not bother them with the details, and we’re good with that, too. Just know that at any time we are happy to explain anything you have a question about, whether it’s about billing, changes to your website, rankings, and so on.
By being a small company, it is a lot easier for us to adjust on the run. We can easily share ideas with each other and make changes on the fly without having to go through a series of committees or managers. Most of the time, the supervisor is sitting within earshot of the person working on your account, making it easy to implement changes and adapt to any situations that come our way. In addition, we all work together, there is no room for office politics or positioning at WTI. Our company works for the greater good and are constantly sharing ideas, tips, and information that can help us all succeed.
By being limber and flexible, we can respond to any changes that come from places like Google and Bing, any information we learn about your industry, and the things you want to be addressed. There are probably businesses that are better being run as a large corporation, but when it comes to something like your website and digital marketing, it is much better to have a personal touch from a business like WTI.
Contact the professionals at WTI and learn more about how this small company with big ideas can help you succeed in the expansive world of the internet.
Most people have used the Internet to either buy something or to learn more about a product or service before making a purchase. According to Retailing Today, 81% of shoppers do some type of online research when thinking about making a purchase.
A majority of shoppers (60%) use search engines when beginning their research. This means it is important that your website is well placed on search engine result pages (SERP).
What do they do once they find your site? Here are the top four actions that customers perform online:
Once they get this data, they begin to form an opinion on whether or not they are going to buy the product or service.
To be useful to potential customers, your website should have all the information they will need to make an informed purchase. Once they choose a website to look at, there are a few things that the average shopper looks for. In a study by Econsultancy, 61% of shoppers look at reviews provided by other customers before making their purchase. They may also look for warranty information, prices, or information on specific models. They may also look to see if there are any sales or discounts being offered, along with payment and shipping information. If any of these topics are applicable to your product or service, make sure you provide the needed information.
Speaking of information, it is vital that your shoppers receive the correct data. If the information they receive online is incorrect or misleading, customers will lose trust in your company. Nothing is more frustrating than showing up at a store, only to find the hours online were wrong or, when a purchase arrives, it is not what they expected. An unhappy customer is usually not a returning customer. A dissatisfied customer will tell 10-15 people about what they experienced and, if they post it on social media, that number grows exponentially.
So, what stops people from buying from you online?
(Side note: I once bought a very necessary part for my car online. They only offered delivery through the U.S. Postal Service, even though I offered to pay for overnight shipping. No dice. I had to wait a week for it to arrive while my car sat on a lift at the local mechanic. Needless to say, I won’t be using them again for car parts.)
If a potential customer is going to be doing research online, you need to get them to buy from you. The first thing you should do is make sure that you have SEO working for you. The SEO specialists at Websites to Impress can help you with that, as it is a big undertaking. You need to get your website to the top of the search results, as users are most likely to start at the top of the page and work their way down the list. We’ll analyze your market and target audience and identify the keywords that your customers are using. Those keywords will be used in your product titles and descriptions and your published content will be optimized. You should make sure to take advantage of your social media accounts to amplify your message, also.
Customers come to your site to learn about your products or services, so make sure they get the information they are looking for. Make sure that you have clear and informative product descriptions. The information should be appropriate to your audience: are they trained people with industry knowledge or are they laypeople with limited prior knowledge? Reviews and testimonials are indispensable and you can reward people for providing user reviews. In addition, use clear, quality photographs that are detailed, so the shopper can see what they need to make a decision. It’s also a good idea to have videos available, either on your site or through links to YouTube or Vimeo channels. According to Ascend2, a staggering 87% of businesses report that video increased their marketing effectiveness.
Make sure that your website looks credible and professional. Most people will be hesitant giving their business to a company that has a website that looks like it was thrown together earlier that day or worse, 10 years ago. You take a lot of pride in your brick and mortar store, so make sure your website reflects that pride in ownership. Make sure that your contact information is readily available and you offer excellent support service. A well-handled problem can turn a dissatisfied customer into a return customer. Protect your client’s financial information by providing online security and posting the certificate, so they know that you are a reliable and responsible business.
Websites to Impress is a great resource to help your website generate sales, whether you sell a product or a service. Contact us today to learn how we can optimize your site and help your company become more successful.
Where we are located, both our Iowa and Illinois offices, there are a ton of small businesses. The biggest mistake we see, right off the top is that many small businesses owners don’t see the need for a web presence. One thing that we knew at WTI is that your website is the center of your whole marketing presence.
One big problem with small business sites it the lack of an impression as to what it is that you do. Visitors need to quickly be able to find what they are looking for. You need a welcoming site that doesn’t confuse potential customers as to what your brand is. If you have a small business site you will want to check these items off your list:
1. Does your website introduce your business to your visitors to your product or service?
2. Does your website convince your potential clients that you understand their needs?
3. Does your website convince potential clients that you are a professional?
4. Does your website make potential clients want to learn more about what you offer?
If you answered no to any questions above, you may want to see if you are making some the common mistakes we see in small business website design. Here are a few things to consider.
People need to know quickly what services you offer or what products you sell or you will lose them quickly. You need clear headings, images, graphics, and content that will allow your target audience to quickly understand who you are.
When it comes to search engine optimization even, Google expects your content to be well written and reader-friendly. If you have too much content or unorganized content you can lose your reader and Google, both of which are a death blow to your online marketing strategy.
Readers aren’t going to likely take the time to read ALL of your content. They need to easily be able to look through the content on the landing page they arrive on and find keywords that let them know you have what they need. Again, when it comes to Google, or Bing/Yahoo, they are looking for the same thing to show your site in search results.
If people can’t easily make their way around your website, you will lose them fast. We recommend keeping your menus simple. Keep in mind that in today’s online world, many people will find you on their smartphone or iPad and too many menus can be super confusing. Simple really is better in this case. Paired with organized content, you can do well with a simple way to navigate your site.
As we alluded to above, your website needs to be mobile friendly. There was a recent release of Google’s search ranking algorithm that makes this even more important as now rankings can be directly related to whether your site is mobile ready or not. A responsive website will re-size to whatever type of device you are using. Many small businesses have a website but don’t see the importance of updating it. This is a crucial update to consider, as it can directly affect the performance of your website.
Don’t make potential clients look all over your website to get a hold of you. Make your contact information easily available in the footer of your website or on a very easy to access contact us page. We also recommend a easy to fill out contact form that clearly targets what a person may want. Quote and estimate forms, contact us forms – these are all great options to make it easy for your customers to reach you.
First and foremost, make sure all legally able to use all images you have on your site, and that these images clearly represent your business. Next only use high-quality images to make the biggest, clearest impact on viewers.
Website design changes all the time, and you want to make sure that you change with it. Keep your website fresh and modern, and keep with current design trends if you can. The most important thing is to love your website. Have pride in it just like you would your storefront or office. Remember what we said in the first part of this blog – your website is your first impression to most. If you love your website it will show.
This is why Websites to Impress says “Love Your Website, We’ll Show You How!” We truly believe that your website and all of your online marketing is a huge key to the success of your brand. Even if you are a small business, believe it or not, you have a BRAND. Be clear and consistent through all of your online media from logos, to social media, to email blasts. Paint a clear picture of your business and you will see results. Call WTI to set up an appointment to get a free quote for your website. We are ready to help you love your website!
So you are a small business owner, and you don’t even have products to sell online. You are constantly telling yourself that because of these reasons you don’t need a website. That is where you are wrong, and here’s why.
The internet is a level playing field for all businesses. It gives you the same chance to make a first impression as the big boys. By having a well designed website, you can make an excellent first impression on potential clients and customers, just like a large company doing the same thing or selling the same thing you do. If you don’t have a website, you are losing potential business to other companies that do have a website, and that is something you definitely do not want. The only thing worse than not having a website, however, is having a bad website, and that is where a web design company like Websites to Impress comes in. We offer a full range of services to give you exactly what you need, a full-service online marketing company. WTI has the following services and more to help you market your brand online:
The main reason you want to have a website is that it raises the chances of people finding you. In the digital age we live in, most people are going to go online to research products and services prior to making any type of decision about their needs. If you don’t have a website you will definitely miss out on that potential business. Your website can also lend credibility to your business. People assume you have a website, and if you do it will make you seem more credible, and potentially seem larger to potential clients. In fact, by using a service like search engine optimization you can get your website ranking for keyword searches just like larger companies do. Again, this levels the playing field for all businesses.
Don’t let the cost of a website keep you from going online. Websites to Impress offers a one-page website free of charge if you host your website with us. You can do a lot with one page and put people in touch with you. So even if you are a really small business, there are still ways to get yourself out there. Our one-page website deal is proof that you can build a website for very little money if budget is your concern.
For a high return on investment that will likely go down over the years, your website will definitely provide you with long-lasting value. It will provide an easy way for the customer to get a hold of you, and open up the door to new opportunities, both local and beyond. To get started on your website, fill out the form on the right to get a free quote from Websites to Impress.