Just as many consumers are using the internet more and more to purchase goods and services, they are also using the words of other customers to inform those purchases. The average consumer has become jaded when it comes to some advertising methods, so they are turning to reviews and testimonials from their peers to provide them with an honest assessment.
Many potential customers will read the marketing copy, then scroll down to read reviews by actual users. They use the information gathered there to decide if a product or service is going to be a good fit for them.
Recently, Womply completed a study that details the correlation between reputation management and revenue. This study included a wide variety of industries and covered data for over 200,000 small business in every state in the US. Womply connected review and presence management best practices with revenue outcomes and came up with some interesting findings.
In the study, they found that the average American business had only one listing. These businesses did better in regards to revenue than others that had no listing, but had less revenue than businesses that claimed 2 or more listings. The difference in revenue ranged an average of $40,000 to $110,000 a year.
In the study, Womply found that a business that did nothing more than claiming their listing could increase their revenue by 58% and businesses that had more reviews than average generated 54% more revenue.
Those are pretty good numbers, but you can increase those even more by responding to your reviews. The study went on to show that businesses that responded to the reviews averaged another 35% more in revenue.
Potential customers are more likely to buy from a business that interacts with online reviews. The belief is that the responses show that the business values customer service. In the study, 75% of businesses don’t respond to online reviews, so there’s a great opportunity to be one of the few to take advantage of this easy and inexpensive way to generate revenue.
An interesting item that was found during the study is that businesses in the 3.5-4.5 star range do better than those below or above, even if the business has a 5-star rating. Womply believes there are two possible reasons for this. Businesses with a 5-star rating tend to have fewer reviews and consumers may believe the rating has been faked or manipulated. It’s ok to have an occasional “less-than-perfect” rating.
You’re not going to please everyone, and the occasional bad review must be handled professionally. People know that some customers will never be happy and will be interested to see how that type of complaint is handled. If the issue is addressed professionally, this shows potential customers that the business cares about its customers and their experience.
Team WTI has been working with clients for years to help keep their online reputation in shape. We offer advice, tips, and strategies to manage and improve your online reputation. If we are handling your social media accounts, we can quickly address any negative reviews or comments and make sure every review is addressed.
Staying on top of your social media can be time-consuming and we know you have work to do. At Team WTI, this IS our job. Let our team of specialists handle your online reputation and social media profiles, so you can spend your time running your business and taking care of your family.
If you’d like to learn more about how Team WTI can help manage your online reputation, give us a call. We’d be happy to answer any questions you may have and discuss how you can get your share of the revenue that is out there.
In the past month, Facebook has released several new tools and updated current interfaces to cater to businesses. Each of the new tools makes the Facebook marketing experience that much more streamlined. While many of us who use Facebook Ads Manager are used to lots of change, the newest update is more broad sweeping than past updates. Let’s take a look at some of the tools and changes to Facebook for businesses.
Last month, Facebook released a major overhaul of the Ads Manager. It included new navigation, automated naming, and a third new cost cap bidding strategy (in addition to bid cap and target cost). Ads Manager also includes a new video editing tool and a feature for automated ads. The video editing feature makes it easy to upload and edit within Facebook instead of in a separate application. Updates like these help businesses easily manage their ad sets and campaigns, simplify ad budgets, and make it easier to create ads.
As mentioned above, Facebook also released new “automated ads.” These ads are great for small businesses, and can run across Facebook, Instagram, and Messenger. Facebook automatically creates automated ads for small businesses and available in up to six different forms. There’s a short questionnaire that businesses will fill out and then the ad is created. Automated ads could be an interesting option for smaller businesses that don’t want to hire out marketing services. However, automated ads are just that–automated. We know that automatic things don’t always work how we want them to, and this is a risk that you’ll have to take if you utilize automated ads. Traditional marketer created ads are still available, and they can be tailored to fit your specific needs. Which will you choose?
Lastly, Facebook is now offering appointment booking options for business page guests on Facebook and Instagram. Your guests will be allowed to make an appointment with you, which you then accept, and then it will send them periodic reminders to make sure they make the appointment. This can be a great way to connect with guests and get engagement. When you have a booking option on Facebook or Instagram, you skip the phone calls many people are wary of. Appointment booking could be a game changer for many businesses that utilize it.
We understand keeping up with news and updates in the social media marketing world is a feat in itself. That’s why we’re happy to offer social media management services to our clients. Forget the stress of trying to figure out how to reach your audience and let us take care of it. Contact us today to get started on social media management, search engine optimization, pay per click, online reputation management, website design and build, or hosting services.
When you own a business, things can be hectic. Whether you’re on the job, working with employees, or answering client calls, there’s a ton that you have to do every single day. Sometimes, your digital marketing is left to its own devices at these busy times. However, this could be costing you money and losing you leads. In this article, we’ll discuss three benefits of utilizing a digital marketing agency to manage your social media, search engine optimization (SEO), pay per click (PPC) ads, online reputation management (ORM), or email marketing.
When you hire out a digital marketing agency like Websites to Impress (WTI), what you’re really doing is saving yourself a lot of time each month. At WTI, we will manage your social media, SEO, PPC, and more. We try to stay in the zeitgeist of your niche and post relevant posts, comments and interactions, and shares to gain traction within your industry community. This can take place on many different platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more. With your website, we want to keep your rankings up, bounce rates down, and content fresh. This is difficult to do when you’re running a business full time at the same time. Leave it to the professionals at WTI who have experience writing content in your industry and have the technology and data to get you that ROI.
Do you ever feel like you’re flying blind in the world of digital marketing? Not sure if the Facebook post you put out there is really working to get you leads or not or if that new blog is helping at all? That’s where a local SEO company or digital marketing agency comes. We check the data on your site through Google Analytics to make sure that we are only doing things that will help you with leads, rankings, and other goals you may have. We’re happy to personalize our approach to your goals and ideas, and we love to work with our clients each month to make sure we’re all on the same page and updated. You can trust the expert digital marketing specialists at WTI to keep up to date on current trends, news and updates, and your industry specific content and news.
Lastly, a great benefit of making sure that you’re staying on top of digital marketing for your business is more leads! That’s what we’re all looking for with our businesses, and digital marketing is a fantastic way to do it. Not only are we reaching audiences that you may not be able to by cold calling and word of mouth, but we are providing several platforms where guests/clients can research your business, get information, and see pictures before deciding. This not only saves you time on the phone, but it gives clients peace of mind that they’re dealing with a legitimate business that wants its customers informed not left in the dark. There’s nothing more frustrating than a site with little to no information that’s not responsive on mobile–so it’s time to make sure that you’re giving your guests the best experience they can have with a local SEO company or digital marketing agency. Get the leads that you deserve with SEO, social media management, and pay per click ads.
Take the leap and contact WTI today for more information on our packages and pricing. We are happy to work with you to create a custom package that fits your needs. Plus, you won’t be signing your life away–there are no contracts to sign! We operate on a month to month basis that lets you decide when you want to continue or if you need to take a break during slow seasons. We work with you to create the perfect package and then continue our relationship with you with calls and emails each month to update progress, hold client meetings, and more. Trust the experts at WTI to provide you with excellent digital marketing services.
Whether you’re a newly opened business or you’ve been established for awhile, it’s important to have a presence on social media. For many businesses, this means they rely on Facebook, Twitter, and Instagram to broaden their audience and inform guests about new deals and specials. Facebook is usually the platform that is most recommended for businesses because it is the most comprehensive at this time. Did you know that you can use Facebook marketing strategies to gain conversions? Got your attention? Let’s find out how.
One of the most important things to do once you have a Business Facebook page set up is to look at your audience insights. These insights will tell you about who currently likes your page and their demographics. Facebook lets us know everything from their age to gender to education level to device to their shopping habits, and more. These insights are very useful because they let us tailor our Facebook marketing content to what our audience is most likely to respond to. For example, if you build homes, you could expect to see anywhere between 30-65+ for the age demographic on your page. In this case, you would not want to market to 18 year olds because they are unlikely to be buying custom built homes until they are a few years older. Insights can also give you unexpected information that really improves your Facebook marketing strategies. Lastly, these audience insights allow you to create goals for your Facebook marketing strategy by knowing who you are talking to.
Your audience isn’t the only thing that you need to worry about on Facebook. You also need to think about when and how often to post. At WTI, we recommend posting a few times a week. By posting a few times a week, you keep your page active. You also remind potential and current customers that you are still around. Plus, you can post deals and specials going on. Posts should vary between links to articles that are relevant to your business, promotions and specials, and graphics that display your services. Clear and interesting photos of your service or product and your team are also very important.
One of the best ways you can use Facebook marketing to your advantage is through Facebook ads. Facebook ads allow you to advertise on Facebook and Instagram. They can be graphics, photos, videos, or carousels of photos to scroll through. Additionally, Facebook ads not only display in the newsfeed. They also display in the sidebar, Messenger app, Stories, and other areas. You set up the audience that you want to see your ads. You also set up a budget for the ads. The ads can run all month or only part of the month, it’s your choice.
At WTI, we manage your social media, including Facebook, Twitter, Instagram and more, to optimize your online presence. Looking for conversions from Facebook marketing or you’re looking for more communication with clients on Twitter or Instagram? We are happy to work with you to meet your goals. Contact us for more information about Facebook marketing and social media management services.
Do you keep up with your business’ social media? Is it really necessary?
The short answer is yes.
Social media is a powerful tool for businesses, and investing in social media management from marketing experts can help boost your business’ online presence significantly. Here is why you should consider social media management services for your business:
In 2017, research showed that the average person spends almost two hours on social media every day, which is more time than people spend eating, drinking, and socializing each day (1). If you want to reach your customers where they’re already spending their time, social media is where you need to be. The fact that all major social media platforms have apps that make them easily accessible from smartphones and other mobile devices means that social media can help you reach people whether they are at home or on the go.
We can customize your social media plan to reach your targeted audience. According to recent studies from Pew Research, older audiences tend to use Facebook and YouTube, while younger audiences are the majority users for social media platforms like Instagram and Snapchat (2). Ads on social media platforms allow you to choose your audience based on demographics, location, or interest to make sure you’re showing your ads exactly where they need to be.
The more social media platforms that you have branded with your business, the more search results you will show up in. Boost your SEO and dominate the first page of search results with help from professional social media management. Social media can also help you drive more traffic to optimized pages on your website by posting links on your social media platforms.
Social media platforms come equipped with all kinds of tools that you can use to expand your current audience and get more customers. Do some hashtag research or use search functions to actively seek out people looking for what you offer or use targeting features to put your ads in front of people who might not currently follow your business.
You can also get valuable insights to what your audience likes and dislikes from social media analytics data. Find out what time of day your audience is more likely to engage, what kind of posts get the most interaction, and who your audience actually consists of. WTI’s custom reporting software helps us pull data from all of your different social media platforms to make it available in one place. This helps you get the quick insights you need and it helps us build a plan based on real-time data.
Social media is a place where you can not only advertise your products or services, but where your business can actually interact with your customers and potential customers on a day-to-day basis. Connect with your customers by entertaining them, giving them useful information, and answering or asking questions to build stronger relationships with them to increase customer loyalty.
The more your customers see your brand and associate it with valuable content, the more they will trust you. Show leadership and establish yourself as an expert in your field by offering advice and answering questions on social media. Social media gives you a level playing field to stand out from your competitors by connecting to your audience directly.
Professional social media management is more than just posting updates to your business’ page. It involves designing and implementing a strategy to engage with your current customers and get your name and brand in front of new potential customers. Team WTI works to create cohesive social media plans for our clients that incorporate multiple social media platforms, including Facebook, Instagram, Twitter, YouTube, and Pinterest. We use custom reporting software to analyze traffic and engagement on posts to constantly fine-tune and customize a social media strategy for your business.
Pinterest recently redesigned its feed look making it faster and easier for Pinners to visit different web pages. These updates appear under the “Following” tab which shows pins from different accounts that a user has chosen to follow.
Users can now decide whether they want to see a chronological or algorithm-created feed, or a mix of both.
Pinners can now expect to see a single pin format under their “Following” tab. This appears to look more like an Instagram feed versus the typical Pinterest board feed. So why the new change? Pinterest announced that they made this change in response to feedback from their users saying this offers an easier experience for scanning pins. Users can easily visit a website with the click of a pin. This is made available for users using the Pinterest app.
This new single pin format makes it easier for users to visit original website pages. Before the update, Pinners had to tap on the individual pin to open it and expand the photo, then tap it again to get to the linked website. With the new update, a user can just click the photo once to reach the designated website.
If you want to increase your referral traffic for your business, but don’t have time, WTI is happy to help you with your digital marketing and social media needs. Pinterest pins are now showing in Google search results, so pinning is more important than ever. Show off your business in a visually appealing way. Contact us today!