Everything seems to be up in the air right now with the spread of COVID-19, but one thing that we know to be true during this time, is that digital marketing for businesses is more important than it has ever been.
Now more than ever, people are relying on the internet and social media for news updates, product recommendations, and human connection in a time that makes it nearly impossible to get these things in any other form. The internet has become a lifeline for those that want to maintain somewhat of a normal lifestyle. And it’s because of the internet that almost everything we need is available at our fingertips.
While it’s not a fun topic to cover, it’s a crucial one to address if you want your business to make it through this pandemic, and possibly others yet to come in the future. The fact of the matter is: this is the reality we are facing today. How is your business prepared to make it through these tough times, and even after? Do you have a digital marketing system in place? How are you still showing up to support your customers in this serious time of need?
Below are few ways you can prepare and develop your digital marketing systems for your business during the ever-changing COVID-19 protocols.
The internet is full of free, easy, and useful tools for marketing online. If your business doesn’t have a Facebook Page or an Instagram Account, now is the time to start one. The important thing to remember about social media is that consistency is key. Show up for your people consistently so that they know what to expect from you! Social media is a great way to connect with customers on a more personal level. People are more likely to purchase from you if they feel like they can trust you. You can use social media to build and nurture that precious relationship between you and your customers.
If you already have active social media channels, give your customers another way to connect with you on a more intimate level! You can invite them to sign up for your email list on social media, as well as on your website. By building an email list, you are creating your very own customer base that no one else has access to while they are reading your emails. In general, people are protective of their inbox, so if someone signs up for your email list, understand that they are actively saying, “Yes, I want to know more!” So do your audience a favor and give them the information they’re asking for. Instead of only showing up in their inbox when you need something, (aka: a sale) you can reach out to your customers and personally let them know the different ways you can help them or solve their problems. You can give exclusive access to certain discount codes, or content on your website to serve those customers better.
If you’re not comfortable with posting on social media, or don’t feel as though you are able to dedicate the amount of time it takes to develop a strong digital presence, allow the professionals to handle it! Team WTI will welcome you with open arms and work with you to create a plan that’s completely customized for you and your business. We offer everything from Web Design & Digital Development, to a wide variety of Digital Marketing Services that include social media management and content development. To learn more about who we are and how we can serve you, visit the Services tab on our website! We’re happy to answer any questions you might have, and we wish you all the very best in navigating these difficult times.
By definition, social media management is “the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post”. You may also hear the terms social media marketing or digital marketing alongside social media management, although digital marketing has a much broader definition and includes Search Engine Optimization, Google or Amazon advertisements, Online Reputation Management, and much more depending on who you talk to. Whether you have your own employees that oversee your social media or have a business like Team WTI that does it for you, social media can be a very useful tool to increase your presence online, increase conversions, and improve your reputation online.
Once you make the decision to utilize social media for your business, you need to decide what platforms you want to use. The most popular platforms for businesses are Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Depending on your business and your goals, certain platforms will be more fitting over others although it can’t hurt to be on most or all platforms. If someone searches your business name or certain keywords, it will list your social media profiles in the search engine results which equals more opportunities for someone to find your business.
Next, a professional social media marketing team will need to make a social media strategy. You will need quality posts–usually photos, videos, or articles–that utilize hashtags and geotagging. Any time you can tag another person or business’ profile in a relevant way is helpful, as well. From there, that person or business can like, comment, or share your post which will increase engagement! The more people who see your posts, the better! Interesting, relatable, funny, cute, shareable or informative posts will accumulate more engagement. If you want to see your business grow online, social media management is one of the best ways to do it.
Team WTI has a dedicated and knowledgeable digital marketing team who can help you reach your goals. We offer social media management, search engine optimization, online reputation management, Pay-per-Click, and more! Contact us to learn more about the services we offer and how we can help you grow your business.
Eighth graders at Geneseo Middle School had the opportunity to learn about a number of different jobs – including digital marketing and web design – during a career fair in the school gym and cafeteria on Friday, Jan. 10.
Team WTI members Holland Block, a digital marketing specialist, and Hunter Draminski, a web specialist, joined other Geneseo business professionals to speak with the more than 200 eighth-grade students at GMS.
“I was impressed with how the students all dressed up. They’d walk up to you, say ‘Hi my name is,’ and then shake your hand,” said Draminski. “They did a good job asking us questions.”
As part of the State of Illinois’ new Career and College Readiness Standards, schools are required to have a career exploration day, said GMS counselor Amy Feely.
The career fair capped off a career exploration unit in which eighth graders participated in a career survey, learned how to present themselves professionally and created a series of questions to ask employees attending the fair.
Though Geneseo Middle School has hosted career fairs in the past, GMS Principal Nate O’Dell said the last one was more than a decade ago.
“They’ve been excited about this career fair,” said O’Dell. In addition to learning about career opportunities, the fair gives students a chance to work on what O’Dell called “soft skills.”
“They say ‘thank you’ and make eye contact and all those other interpersonal skills that are vitally important,” he said.
Geneseo Superintendent Dr. Adam Brumbaugh said he applauded the teachers at GMS for organizing the career fair and preparing students for the day. Each took a survey in advance to see how their skills matched jobs and industries.
“Students are able to see what jobs are available locally. Ideally, we’d love our students to stay in the community. This helps them learn about the local workforce and what skills are needed to meet the needs and be good employees for local businesses,” said Brumbaugh.
Eighth-grade students will register for high school classes later in the spring. Thinking about jobs and careers for the future helps students plan their high school education track.
“This offers a starting place for students to see if they’re on a college track or a vocational track. We realize that college isn’t for every student, so we also look at career readiness. We want them to know what their options are,” said Brumbaugh.
Team WTI’s Block and Draminski were good examples of each education path. Block attended a junior college before graduating from a four-year school, while Draminski entered the job market after high school.
“They were interested in how we got started and what our backgrounds were,” said Draminski. “They found it interesting that I started to learn to code when I was around their age. I enjoyed explaining how I got into the job.”
“A lot of the students were very curious about what we do,” said Block, explaining that digital marketing included Search Engine Optimization, blog writing, online reputation management, social media management, and online advertising.
“They were interested to see all the types of things they could do in this field,” said Block.
Though the students had a set of questions they could ask participants, they were also able to expand to other questions.
“Most were nervous and started off with the questions they had, but as we spoke and joked with them, they’d get less nervous and branch out to ask other questions,” she said. “They all took the career fair very seriously.”
Both Block and Draminski had laptops at the career fair in order to better demonstrate their jobs to students.
“Some of the kids really wanted to see more, and to look at some of the sites and pages we’d created,” said Draminski.
The 2020 Geneseo Middle School Career Fair was attended by approximately 20 companies, representing everything from the military and education to human services and technology.
When you want to try something new, where do you start? Maybe you are looking for a restaurant, a service company, or a hotel to stay at. Do you ask your friend or maybe you Google it?
Did you know that Google receives over 63,000 searches per second on any given day? This means that there are 5.5 billion people searching for anything and everything through their Google Search Engine. This is exactly why you need to worry about your online reputation.
Considering how many searches get done on Google every single day, your image online is very important. What comes up when you Google your page? Will Google produce options for your product or business on your own page? Perhaps it will show various review pages stating why a consumer should or shouldn’t go to your business.
One important item that will appear during a search, if it is set-up, will be your Google My Busines Listing. This will appear on the right side of the webpage for the consumer that is searching your page.
The image we have shown here is what is known as a Google Business Listing. On this listing, there is a lot of information concerning the business. This listing is very important to your online reputation management. Not only can they see your address, hours, and phone number, but this is where reviews can be found.
Please note that if this does not show up, it simply means it has not been set up yet. The process is relatively simple through Google My Business.
On the listing, there is a section right below the company name that shows your Google reviews and ranking. For example, in the image, our Google ranking is a 4.4/5. This consists of 5 reviews. On the bottom of the image, you will also see a section that says “Reviews from the web.” This section will include reviews from a lot of different sources. We use BirdEye to maintain our reviews, so that is what appears on ours.
There isn’t a magic number of reviews that you need to have, but the more you have, the more trustworthy your company will appear. You may be thinking, “ Are reviews really that important? Does anyone actually look at them?” The answer to both is yes; 86% of consumers read reviews for local businesses (including 95% of people aged 18-34).
Consumers read an average of 10 online reviews before feeling able to trust a local business. Along with reading the reviews, 89% of consumers read businesses’ responses to reviews. This is why it is essential to respond to both positive and negative reviews.
The way your company responds to issues will show your potential customers that you care.
What do all of these statistics mean? Basically, what we are trying to get across is the fact that most individuals will use Google to look up a business they have never been to or Google a service they have never used before. Not only do all these people look you up, but they are reading what other people are saying about you.
Along with that, they are looking to see how you (the business owner) are responding to your reviews. Now, let’s answer our big question. Is Online Reputation Management Important?
This is where we can come in to help. A lot of online reputation management is time-consuming. One of Team WTI’s specialties is online reputation management. We have access to software and the expertise to keep your reviews managed and maintained. To all of our clients, we offer advice, tips, and strategies to manage and improve your online reputation.
If you take advantage of our social media services, we are also able to tackle any issues at the forefront of social media and broadcast your good reviews as they come in. If you’d like to learn more about how Team WTI can help manage your online reputation, give us a call.
We’d be happy to answer any questions you may have and discuss how online reputation management can help you.
Just as many consumers are using the internet more and more to purchase goods and services, they are also using the words of other customers to inform those purchases. The average consumer has become jaded when it comes to some advertising methods, so they are turning to reviews and testimonials from their peers to provide them with an honest assessment.
Many potential customers will read the marketing copy, then scroll down to read reviews by actual users. They use the information gathered there to decide if a product or service is going to be a good fit for them.
Recently, Womply completed a study that details the correlation between reputation management and revenue. This study included a wide variety of industries and covered data for over 200,000 small business in every state in the US. Womply connected review and presence management best practices with revenue outcomes and came up with some interesting findings.
In the study, they found that the average American business had only one listing. These businesses did better in regards to revenue than others that had no listing, but had less revenue than businesses that claimed 2 or more listings. The difference in revenue ranged an average of $40,000 to $110,000 a year.
In the study, Womply found that a business that did nothing more than claiming their listing could increase their revenue by 58% and businesses that had more reviews than average generated 54% more revenue.
Those are pretty good numbers, but you can increase those even more by responding to your reviews. The study went on to show that businesses that responded to the reviews averaged another 35% more in revenue.
Potential customers are more likely to buy from a business that interacts with online reviews. The belief is that the responses show that the business values customer service. In the study, 75% of businesses don’t respond to online reviews, so there’s a great opportunity to be one of the few to take advantage of this easy and inexpensive way to generate revenue.
An interesting item that was found during the study is that businesses in the 3.5-4.5 star range do better than those below or above, even if the business has a 5-star rating. Womply believes there are two possible reasons for this. Businesses with a 5-star rating tend to have fewer reviews and consumers may believe the rating has been faked or manipulated. It’s ok to have an occasional “less-than-perfect” rating.
You’re not going to please everyone, and the occasional bad review must be handled professionally. People know that some customers will never be happy and will be interested to see how that type of complaint is handled. If the issue is addressed professionally, this shows potential customers that the business cares about its customers and their experience.
Team WTI has been working with clients for years to help keep their online reputation in shape. We offer advice, tips, and strategies to manage and improve your online reputation. If we are handling your social media accounts, we can quickly address any negative reviews or comments and make sure every review is addressed.
Staying on top of your social media can be time-consuming and we know you have work to do. At Team WTI, this IS our job. Let our team of specialists handle your online reputation and social media profiles, so you can spend your time running your business and taking care of your family.
If you’d like to learn more about how Team WTI can help manage your online reputation, give us a call. We’d be happy to answer any questions you may have and discuss how you can get your share of the revenue that is out there.
In the past month, Facebook has released several new tools and updated current interfaces to cater to businesses. Each of the new tools makes the Facebook marketing experience that much more streamlined. While many of us who use Facebook Ads Manager are used to lots of change, the newest update is more broad sweeping than past updates. Let’s take a look at some of the tools and changes to Facebook for businesses.
Last month, Facebook released a major overhaul of the Ads Manager. It included new navigation, automated naming, and a third new cost cap bidding strategy (in addition to bid cap and target cost). Ads Manager also includes a new video editing tool and a feature for automated ads. The video editing feature makes it easy to upload and edit within Facebook instead of in a separate application. Updates like these help businesses easily manage their ad sets and campaigns, simplify ad budgets, and make it easier to create ads.
As mentioned above, Facebook also released new “automated ads.” These ads are great for small businesses, and can run across Facebook, Instagram, and Messenger. Facebook automatically creates automated ads for small businesses and available in up to six different forms. There’s a short questionnaire that businesses will fill out and then the ad is created. Automated ads could be an interesting option for smaller businesses that don’t want to hire out marketing services. However, automated ads are just that–automated. We know that automatic things don’t always work how we want them to, and this is a risk that you’ll have to take if you utilize automated ads. Traditional marketer created ads are still available, and they can be tailored to fit your specific needs. Which will you choose?
Lastly, Facebook is now offering appointment booking options for business page guests on Facebook and Instagram. Your guests will be allowed to make an appointment with you, which you then accept, and then it will send them periodic reminders to make sure they make the appointment. This can be a great way to connect with guests and get engagement. When you have a booking option on Facebook or Instagram, you skip the phone calls many people are wary of. Appointment booking could be a game changer for many businesses that utilize it.
We understand keeping up with news and updates in the social media marketing world is a feat in itself. That’s why we’re happy to offer social media management services to our clients. Forget the stress of trying to figure out how to reach your audience and let us take care of it. Contact us today to get started on social media management, search engine optimization, pay per click, online reputation management, website design and build, or hosting services.
When you own a business, things can be hectic. Whether you’re on the job, working with employees, or answering client calls, there’s a ton that you have to do every single day. Sometimes, your digital marketing is left to its own devices at these busy times. However, this could be costing you money and losing you leads. In this article, we’ll discuss three benefits of utilizing a digital marketing agency to manage your social media, search engine optimization (SEO), pay per click (PPC) ads, online reputation management (ORM), or email marketing.
When you hire out a digital marketing agency like Websites to Impress (WTI), what you’re really doing is saving yourself a lot of time each month. At WTI, we will manage your social media, SEO, PPC, and more. We try to stay in the zeitgeist of your niche and post relevant posts, comments and interactions, and shares to gain traction within your industry community. This can take place on many different platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more. With your website, we want to keep your rankings up, bounce rates down, and content fresh. This is difficult to do when you’re running a business full time at the same time. Leave it to the professionals at WTI who have experience writing content in your industry and have the technology and data to get you that ROI.
Do you ever feel like you’re flying blind in the world of digital marketing? Not sure if the Facebook post you put out there is really working to get you leads or not or if that new blog is helping at all? That’s where a local SEO company or digital marketing agency comes. We check the data on your site through Google Analytics to make sure that we are only doing things that will help you with leads, rankings, and other goals you may have. We’re happy to personalize our approach to your goals and ideas, and we love to work with our clients each month to make sure we’re all on the same page and updated. You can trust the expert digital marketing specialists at WTI to keep up to date on current trends, news and updates, and your industry specific content and news.
Lastly, a great benefit of making sure that you’re staying on top of digital marketing for your business is more leads! That’s what we’re all looking for with our businesses, and digital marketing is a fantastic way to do it. Not only are we reaching audiences that you may not be able to by cold calling and word of mouth, but we are providing several platforms where guests/clients can research your business, get information, and see pictures before deciding. This not only saves you time on the phone, but it gives clients peace of mind that they’re dealing with a legitimate business that wants its customers informed not left in the dark. There’s nothing more frustrating than a site with little to no information that’s not responsive on mobile–so it’s time to make sure that you’re giving your guests the best experience they can have with a local SEO company or digital marketing agency. Get the leads that you deserve with SEO, social media management, and pay per click ads.
Take the leap and contact WTI today for more information on our packages and pricing. We are happy to work with you to create a custom package that fits your needs. Plus, you won’t be signing your life away–there are no contracts to sign! We operate on a month to month basis that lets you decide when you want to continue or if you need to take a break during slow seasons. We work with you to create the perfect package and then continue our relationship with you with calls and emails each month to update progress, hold client meetings, and more. Trust the experts at WTI to provide you with excellent digital marketing services.
Whether you’re a newly opened business or you’ve been established for awhile, it’s important to have a presence on social media. For many businesses, this means they rely on Facebook, Twitter, and Instagram to broaden their audience and inform guests about new deals and specials. Facebook is usually the platform that is most recommended for businesses because it is the most comprehensive at this time. Did you know that you can use Facebook marketing strategies to gain conversions? Got your attention? Let’s find out how.
One of the most important things to do once you have a Business Facebook page set up is to look at your audience insights. These insights will tell you about who currently likes your page and their demographics. Facebook lets us know everything from their age to gender to education level to device to their shopping habits, and more. These insights are very useful because they let us tailor our Facebook marketing content to what our audience is most likely to respond to. For example, if you build homes, you could expect to see anywhere between 30-65+ for the age demographic on your page. In this case, you would not want to market to 18 year olds because they are unlikely to be buying custom built homes until they are a few years older. Insights can also give you unexpected information that really improves your Facebook marketing strategies. Lastly, these audience insights allow you to create goals for your Facebook marketing strategy by knowing who you are talking to.
Your audience isn’t the only thing that you need to worry about on Facebook. You also need to think about when and how often to post. At WTI, we recommend posting a few times a week. By posting a few times a week, you keep your page active. You also remind potential and current customers that you are still around. Plus, you can post deals and specials going on. Posts should vary between links to articles that are relevant to your business, promotions and specials, and graphics that display your services. Clear and interesting photos of your service or product and your team are also very important.
One of the best ways you can use Facebook marketing to your advantage is through Facebook ads. Facebook ads allow you to advertise on Facebook and Instagram. They can be graphics, photos, videos, or carousels of photos to scroll through. Additionally, Facebook ads not only display in the newsfeed. They also display in the sidebar, Messenger app, Stories, and other areas. You set up the audience that you want to see your ads. You also set up a budget for the ads. The ads can run all month or only part of the month, it’s your choice.
At WTI, we manage your social media, including Facebook, Twitter, Instagram and more, to optimize your online presence. Looking for conversions from Facebook marketing or you’re looking for more communication with clients on Twitter or Instagram? We are happy to work with you to meet your goals. Contact us for more information about Facebook marketing and social media management services.
Do you keep up with your business’ social media? Is it really necessary?
The short answer is yes.
Social media is a powerful tool for businesses, and investing in social media management from marketing experts can help boost your business’ online presence significantly. Here is why you should consider social media management services for your business:
In 2017, research showed that the average person spends almost two hours on social media every day, which is more time than people spend eating, drinking, and socializing each day (1). If you want to reach your customers where they’re already spending their time, social media is where you need to be. The fact that all major social media platforms have apps that make them easily accessible from smartphones and other mobile devices means that social media can help you reach people whether they are at home or on the go.
We can customize your social media plan to reach your targeted audience. According to recent studies from Pew Research, older audiences tend to use Facebook and YouTube, while younger audiences are the majority users for social media platforms like Instagram and Snapchat (2). Ads on social media platforms allow you to choose your audience based on demographics, location, or interest to make sure you’re showing your ads exactly where they need to be.
The more social media platforms that you have branded with your business, the more search results you will show up in. Boost your SEO and dominate the first page of search results with help from professional social media management. Social media can also help you drive more traffic to optimized pages on your website by posting links on your social media platforms.
Social media platforms come equipped with all kinds of tools that you can use to expand your current audience and get more customers. Do some hashtag research or use search functions to actively seek out people looking for what you offer or use targeting features to put your ads in front of people who might not currently follow your business.
You can also get valuable insights to what your audience likes and dislikes from social media analytics data. Find out what time of day your audience is more likely to engage, what kind of posts get the most interaction, and who your audience actually consists of. WTI’s custom reporting software helps us pull data from all of your different social media platforms to make it available in one place. This helps you get the quick insights you need and it helps us build a plan based on real-time data.
Social media is a place where you can not only advertise your products or services, but where your business can actually interact with your customers and potential customers on a day-to-day basis. Connect with your customers by entertaining them, giving them useful information, and answering or asking questions to build stronger relationships with them to increase customer loyalty.
The more your customers see your brand and associate it with valuable content, the more they will trust you. Show leadership and establish yourself as an expert in your field by offering advice and answering questions on social media. Social media gives you a level playing field to stand out from your competitors by connecting to your audience directly.
Professional social media management is more than just posting updates to your business’ page. It involves designing and implementing a strategy to engage with your current customers and get your name and brand in front of new potential customers. Team WTI works to create cohesive social media plans for our clients that incorporate multiple social media platforms, including Facebook, Instagram, Twitter, YouTube, and Pinterest. We use custom reporting software to analyze traffic and engagement on posts to constantly fine-tune and customize a social media strategy for your business.
Pinterest recently redesigned its feed look making it faster and easier for Pinners to visit different web pages. These updates appear under the “Following” tab which shows pins from different accounts that a user has chosen to follow.
Users can now decide whether they want to see a chronological or algorithm-created feed, or a mix of both.
Pinners can now expect to see a single pin format under their “Following” tab. This appears to look more like an Instagram feed versus the typical Pinterest board feed. So why the new change? Pinterest announced that they made this change in response to feedback from their users saying this offers an easier experience for scanning pins. Users can easily visit a website with the click of a pin. This is made available for users using the Pinterest app.
This new single pin format makes it easier for users to visit original website pages. Before the update, Pinners had to tap on the individual pin to open it and expand the photo, then tap it again to get to the linked website. With the new update, a user can just click the photo once to reach the designated website.
If you want to increase your referral traffic for your business, but don’t have time, WTI is happy to help you with your digital marketing and social media needs. Pinterest pins are now showing in Google search results, so pinning is more important than ever. Show off your business in a visually appealing way. Contact us today!