Tag Archives: social media

What Video Content can do for Your Digital Marketing

Video content is quickly becoming one of the largest growing forms of media in terms of consumption. Studies have shown that people now watch one billion hours of YouTube every day. That averages to about 8.4 minutes for every person on Earth. While not every person is watching YouTube every day, there are people who watch multiple hours each day. This amount of consumption is similar across most platforms, including Facebook, Twitter, and Instagram. If you are not participating in video creation, you are simply losing view time as well as recognition. Half the battle for digital marketing is getting your content out in front of people’s eyes. That’s why we use as many forms of social media as we can, not just one. So why would you just post text and images? So what reasons should you use videos for your digital marketing? Here’s a handful:

  1. video contentUsers stay on pages longer: It takes just a few seconds to skim over text or look at an image, but a video keeps users on your website for up too 88% longer.
  2. Eye-catching and captivating: What is the major difference between text or images and video? Video combines visuals and sound. By combining these, videos take advantage of two of our senses. It becomes much more stimulating and therefore draws and keeps your attention.
  3. More shareable: Studies show that videos are shared 1200 percent more than text and image content. They are more entertaining and often provide tip, tricks, and other useful information.
  4. More conversions: Adding a video to your landing page increases conversions because videos provide more detailed information than an image. Videos help users trust your brand, leading to more conversions.
  5. Improves SEO: Users who watch a video are much more likely to visit your website. Entertaining or interesting content drives people to your website who want to look into your business more.

In short, videos are a fantastic tool for digital marketers. Just keep a few things in mind. Keep videos relatively short; they can hold attention, but not forever. Optimize your videos just like you would anything else. Add tags, titles, and descriptions. And create high quality thumbnails. It’s going to be the first thing most people see of your video.

7 Reasons to Invest in Social Media Management for Your Business

Do you keep up with your business’ social media? Is it really necessary?

The short answer is yes.

Social media is a powerful tool for businesses, and investing in social media management from marketing experts can help boost your business’ online presence significantly. Here is why you should consider social media management services for your business:

1.Reach Your Audience Wherever They Are

In 2017, research showed that the average person spends almost two hours on social media every day, which is more time than people spend eating, drinking, and socializing each day (1). If you want to reach your customers where they’re already spending their time, social media is where you need to be. The fact that all major social media platforms have apps that make them easily accessible from smartphones and other mobile devices means that social media can help you reach people whether they are at home or on the go.

2. Drive More Targeted Traffic

We can customize your social media plan to reach your targeted audience. According to recent studies from Pew Research, older audiences tend to use Facebook and YouTube, while younger audiences are the majority users for social media platforms like Instagram and Snapchat (2). Ads on social media platforms allow you to choose your audience based on demographics, location, or interest to make sure you’re showing your ads exactly where they need to be.

3. Social Media Complements SEO

The more social media platforms that you have branded with your business, the more search results you will show up in. Boost your SEO and dominate the first page of search results with help from professional social media management. Social media can also help you drive more traffic to optimized pages on your website by posting links on your social media platforms.

4. Increase Your Overall Business Reach

Social media platforms come equipped with all kinds of tools that you can use to expand your current audience and get more customers. Do some hashtag research or use search functions to actively seek out people looking for what you offer or use targeting features to put your ads in front of people who might not currently follow your business.

5. Get Insights to Your Audience

You can also get valuable insights to what your audience likes and dislikes from social media analytics data. Find out what time of day your audience is more likely to engage, what kind of posts get the most interaction, and who your audience actually consists of. WTI’s custom reporting software helps us pull data from all of your different social media platforms to make it available in one place. This helps you get the quick insights you need and it helps us build a plan based on real-time data.

6. Build Better Customer Relationships

Social media is a place where you can not only advertise your products or services, but where your business can actually interact with your customers and potential customers on a day-to-day basis. Connect with your customers by entertaining them, giving them useful information, and answering or asking questions to build stronger relationships with them to increase customer loyalty.

7. Establish Your Brand as an Authority

The more your customers see your brand and associate it with valuable content, the more they will trust you. Show leadership and establish yourself as an expert in your field by offering advice and answering questions on social media. Social media gives you a level playing field to stand out from your competitors by connecting to your audience directly.

Call Team WTI for a Custom Social Media Management Package

social media management graphic

Professional social media management is more than just posting updates to your business’ page. It involves designing and implementing a strategy to engage with your current customers and get your name and brand in front of new potential customers. Team WTI works to create cohesive social media plans for our clients that incorporate multiple social media platforms, including Facebook, Instagram, Twitter, YouTube, and Pinterest. We use custom reporting software to analyze traffic and engagement on posts to constantly fine-tune and customize a social media strategy for your business.

Resources:
1) https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic
2) http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

Pinterest Update Can Help Grow Referral Traffic

Pinterest Update Can Help Your Business

Pinterest recently redesigned its feed look making it faster and easier for Pinners to visit different web pages. These updates appear under the “Following” tab which shows pins from different accounts that a user has chosen to follow.

Users can now decide whether they want to see a chronological or algorithm-created feed, or a mix of both.

The New Format- A Single Pin

Pinterest single photo feed

Pinterest Announces New Single Pin Format. Photo From Pinterest.com

Pinners can now expect to see a single pin format under their “Following” tab. This appears to look more like an Instagram feed versus the typical Pinterest board feed. So why the new change? Pinterest announced that they made this change in response to feedback from their users saying this offers an easier experience for scanning pins. Users can easily visit a website with the click of a pin. This is made available for users using the Pinterest app.

A Fast & Easy Way To Increase Referral Traffic

This new single pin format makes it easier for users to visit original website pages. Before the update, Pinners had to tap on the individual pin to open it and expand the photo, then tap it again to get to the linked website. With the new update, a user can just click the photo once to reach the designated website.

If you want to increase your referral traffic for your business, but don’t have time, WTI is happy to help you with your digital marketing and social media needs. Pinterest pins are now showing in Google search results, so pinning is more important than ever. Show off your business in a visually appealing way. Contact us today!

What’s New With Instagram?

Social media is constantly changing. Instagram has been rumored to be testing out several new features according to TechCrunch. These new features could help out your business in several ways. Check out some of the new features to keep on top of the latest Instagram trends.

New Features On Instagram

With over a billion users on Instagram, it is important to keep up on the latest trends. Here are a few rumored features up and coming on the platform.

Hashtag Selector Tool.  instagram

The hashtag selector tool feature would allow Instagram users to add hashtags to their posts without being listed in the caption. Why does this matter? This allows users to post a smaller amount of hashtags on the actual post, allowing users to not be distracted by all the hashtags.

The hashtag selector tool could also potentially give Instagram users a broader reach with their organic posts. Companies can now add several hashtags without worrying that their post’s caption will be cluttered.

Geo-Fenced Posts.

The geo-fenced posts would allow Instagram users to aim their organic content in different geographic areas within a list of countries where the post should show. Ads are able to be targeted by a zip code or mile-radius, but this allows organic posts to have a similar targeting feature by country.

Video Tagging.

The video tagging feature includes a button on videos that list people who are tagged in it. It is rumored that this feature shows Instagram is moving more towards e-commerce and will allow companies to have better video capabilities on the platform.

E-commerce Shopping. customers using instagram

Instagram is also rumored to be creating a standalone app for e-commerce shopping. This app will allow users to browse and purchase products directly from merchants. This will allow merchants wanting more of a direct e-commerce stance on their Instagram to directly sell to their followers.

Confused? WTI Can Help!

At WTI, we have a team of highly trained Digital Marketing Specialists who keep up with the latest social media trends. Contact WTI today if you are tired of trying to keep you with all the latest social media trends. We offer Social Media Management packages that can benefit your company. Our Digital Marketing Specialists will take care of all of your social media accounts for you, and you can focus your attention on your business. Contact us today to learn about how you can get more leads from your social media marketing and advertising.