Social media is an important part of getting your brand and message out to prospective and current customers. You’re probably aware of the marketing aspect of it, but did you know it can help with the SEO of your website? Google, Bing, and other search engines are incorporating more social media posts into their search engine results. Can you use social media to affect SEO? Let Team WTI show you how to use social media (and we can even handle it for you).
The whole goal of SEO is to make sure your pages and site are at the top of search engine results. The more information you have on the internet, the better your chances of hitting those top spots. People do all kinds of searches, so you must cover as many areas as possible. They not only use search engines to look for you, but they will also search for your brand on their favorite social media platforms.
People judge the authority and professionalism of a company by their social media presence. Having an amateurish appearance, inconsistent branding, or worse, no profile are all ways to turn off potential customers. If you don’t look like a “real” business or have no profile at all, your customers may go to one of your competitors. Also, if you don’t claim your profile or username, competitors or squatters can claim them. You should claim all your social media profiles, even if you’re not going to use them right now. It’s better to have them in your possession, in case you decide to use them later and to prevent someone else from using your name. If you do decide to use the platform in the future, you’re ready to go. You won’t have to jump through all the hoops it takes to not only sign up but the headache of trying to claim it from someone who “stole” your username.
A word of advice from Yoast, a leader in the SEO world: If you don’t plan on using your social media right away, you can pin a post to the top of most platforms. The post should let visitors know that they have reached the correct brand and they can contact you through the platform. You can provide other ways that they can contact you, such as email, phone number, and physical address. Make it easy for them to get in touch with you.
Team WTI can set up your profiles for you. We’ll use your company or brand name, along with your logo. We’ll fill in all of the information that a current or prospective client will need. Our Social Media team will make sure that your profile looks professional, up-to-date, and is helpful to visitors. We’ll make sure your brand is consistent across all platforms and your website, ensuring that visitors know that they are visiting the company they are looking for.
More and more search engines are incorporating social media posts into their results. Your social media accounts can appear when people search for your brand name. In the image below, you can see the Google Knowledge Panel for one of our clients, The Fine Art Studio of Rotblatt-Amrany. Their Facebook profile is included near the bottom of their panel.
By having your social media profile included with your knowledge panel, it tells visitors that these are the authentic websites and social media profiles for your business. By clicking on that social media icon, they will be taken to your profile.
In addition to the knowledge panel, Google has been adding tweets from Twitter to search results. They may show up in the results as a “Tweet Carousel”. This is just being rolled out by Google, so it’s not seen a lot, but we’ll probably see more of it in the future.
As you may have noticed, the space for organic search results is getting smaller due to more paid ads and other information on the result page. You can take up that valuable real estate by making sure your website pages get ranked well, in addition to social media pages and posts. The more room you take, the less room there is for your competitors and the bigger the chance of a customer clicking on your page or website.
The more visibility you have, the more people will be talking about you and sharing your information with others. By being discussed, Google will see that you are relevant to what people are looking for. This will increase your search engine rankings, which, in turn, will improve the traffic to your site.
You can share the content of your site through social media. The more people that read your blogs and pages and like what they see, the better your chances of converting visitors to paying customers. When people like your content, they will share it or click “like”. Either option makes the social media algorithms “happy” and they’ll make sure it shows up in front of more viewers. The new people that see your posts and pages may like your page or profile and start following you. You’ll be top of mind if they are looking for your product or service. If your profile is engaging, informative, and useful, they will have a positive feeling towards your brand.
Having a social media presence alone won’t necessarily help with your search engine rankings. However, combining it with a good SEO strategy will help beef up your results. Many factors go into SEO and social media marketing is just one of them. Social media isn’t going away anytime soon, so you should take advantage of every tool available to you.
Maintaining a good social media profile takes time and effort. Contact Team WTI to learn how we can handle your SEO and Social Media Marketing for you. Our team works together to give you the biggest bang for your buck. We look forward to helping you increase your search rankings and improve your conversion rate.
One struggle that we have in helping our clients improve their search rankings is to get photos and other images from them. The average user is more visually oriented than ever before, so it’s important that your website, Google My Business (GMB) listing, and social media pages have fresh and interesting pictures.
(If you don’t have a social media presence that is a discussion for another blog.)
People want to see themselves on your social media postings and potential customers want to see you on the job. We know that you and your team is probably busy when they are at work, but it takes only a few seconds to snap a few pictures with your phone.
Some suggestions for photo opportunities include taking pictures of people at your store or restaurant, pictures of your staff at work, especially in candid shots, images of your equipment or vehicles, or nice photos of your building. If you or your staff sponsor or participate in charity events and fundraisers, make sure to document that and share it. People like to know that the businesses they use have a heart and care about their community. Show that you and your team has a personality and not some faceless entity.
BrightLocal recently issued a report, Google My Business Insights Study, that analyzed 45000 business in 36 industries around the world. They were looking to see if there were any correlations between the number of images on the GMB profile and other metrics such as conversions, clicks, search views, and so on.
According to BrightLocal’s report, businesses that posted more than 100 photos received 520% more calls than the average business and if the GMB profile only has one image, those businesses receive 71% fewer calls. Also, the +100 club gets 1065% more website clicks. Yes, over 1000% more.
Earlier, we discussed a few ways to get more images for your website and profiles. Here are some other ways that have been successful for other clients.
Photos need to be more than just posed staff pictures, it needs to show your customers, services, and other experiences. If possible, hold an open house or other event and take pictures of the people that stop by. Images of the interior and exterior of your business are always good, just make them interesting. People probably don’t want to see a picture of a file cabinet or copier.
On the GMB platform, customers can post pictures to your site. This is a double-edged sword at the moment because it can be difficult to get some images removed if they’re poor quality. However, if you ask the customers to post a picture along with a review, you are more likely to get good content. You’ll notice a lot of car dealerships posting a picture of a person with their new car, thanking them for their business. This shows the customer appreciation and shows potential customers that you think of each purchase as an individual, not just an entry on a ledger.
If you don’t have a physical location, ask the customer if you can take a photo of them with your project or at the worksite. They’re likely to appreciate the recognition and you can show off your happy customers.
Almost every social media platform has a way to check in to locations or tag businesses. Encourage customers to tag you or check in on their own social media profiles. Can you think of a less expensive form of advertising? If you notice a tag or mention, make sure to comment a thank you or another acknowledgment. This will go a long way to creating goodwill and a positive impression in the public eye.
Make sure your website is updated with quality images. If you can do it yourself, great. If you have someone handle your website make sure to send the images to them. Make sure you include a short description of the picture. You may know exactly what it is, but the person handling your website will want to accurately describe the image. Also, details like where it was taken and what the project or event is can be used to help SEO, improving your search rankings.
For more ideas about making your social media profiles and website fresh and interesting, give the experts at Team WTI a call. We’ll be happy to go over your site and provide you with some suggestions to help drive traffic to your business. Contact us today for more details.
The world of media is changing quickly, newspapers are slowing down, people are cutting the cord on cable and listening to streaming instead of the radio. It seems as if it is getting harder and harder to get your advertising and message out to people.
A website can reach many more potential customers than other forms of media. The ROI of a website is much greater than other methods of advertising. You don’t have to buy airtime, ads in a paper, or billboards and your internet advertising can target exactly the people you want.
It seems today that everyone is online, but what are they doing while they are on their phones, tablets, and computers? Social media is important, but many businesses make the mistake of putting all their efforts into one place or platform.
Many business owners think that Facebook is the only place they need to be present. This isn’t the case (and, honestly, never has been).
Pew Research states that a quarter of Facebook users in the United States have deleted their app and Edison Research claims that Facebook has lost 15 million users since 2017. As internet usage increases, Facebook’s numbers are beginning to drop. That’s not to say that Facebook isn’t a valuable place to advertise, they still have around 214 million users in the United States, so they shouldn’t be ignored at all.
There are so many places that people can get their information online, you have to put your message everywhere. Our Digital Marketing team uses Facebook, Twitter, Instagram, and other social media platforms to spread your advertising. You must use as many social media platforms as you can that are relevant to your demographic and business.
However, if you don’t have a website as your “headquarters”, so to speak, you may be wasting your money. Not everyone uses every social media application, so you must have a main site that people can find. A business website is a foundation that all of your social media should be built on.
Your website is the core of your advertising campaigns. You can advertise your company through traditional methods of advertising, social media, pay-per-click, and other forms, but your website allows a central location that customers can visit to get more information, make an appointment, or buy a product.
When people use a search engine, like Google, to find information, it is more likely they will access your website. Each of the social media platforms has a specific thing they do well, but a website can do them all. Facebook is great at being able to share information with others, Twitter seems to be the more serious form of social media at times, Pinterest allows you to share ideas, and Instagram is all about images.
A good website that uses SEO (Search Engine Optimization) tactics gives you a place where you can provide quick pieces of information like business hours, telephone numbers, and what products or services are offered. Blogs allow you to provide long-form articles about your company and services. Your site should include images on every page, along with galleries that users can view. If you have social media accounts, links to those accounts should be in your site’s header, footer, or both. The social media accounts can be used to cross-promote your site, getting more for your advertising dollar.
A website that is designed by a company that is interested in your success, like WTI, can provide everything a potential customer will need. The user will be able to easily navigate the site to find the information they need. Whether they are accessing the site on a desktop computer, a tablet, or their phone, the site should provide them with a good experience.
A site not only needs to look good, but it needs to load quickly and provide the important information right away. If a user wants more details, they should be able to easily find the menu and get to the pages or posts that interest them without much effort on their part.
Besides, a website provides your company with another level of credibility. A website allows you to tell customers about yourself, provide testimonials, and show reasons why people should trust your company. More and more people are relying on research like reviews, testimonials, and product details before they make a purchase.
So many businesses have websites that NOT having one can be a liability. People may wonder if a company is serious about their business or if they are a fly-by-night organization. It will be tougher for this type of company to overcome having a reputation as being small-time or sketchy.
You can be located anywhere and still have a large reach, bound only by your service areas. Your business may be a small office located in a rural area, but you can advertise to every corner of the world. With good SEO, your small business could rank right up with multinational businesses, depending on what you’re offering. The internet can level the playing field more than any other method of advertising.
People use the internet at all times of the day. They may be night owls, third shift workers, located in different time zones, or a hundred other reasons. Just because your business isn’t physically open, doesn’t mean that people can’t access your website when it’s convenient for them.
No matter where they are, what day of the week it is, or what time of day it is, users can go to your website and get information, contact you, or make purchases. You’re able to bring your business to them, making it as easy as possible to be a customer.
There are many different marketing strategies out there and there are just as many variables that go into deciding which is best for your business. Our Digital Marketing team is experienced and trained in the different methods and customize a plan that fits your website, service, and/or product. If you’re interested in growing your business, contact us and let us help you form an effective marketing plan.
No matter what the product or service is, every business needs to have a professional website. A good website isn’t something that most people can do themselves through DIY programs. It takes time to build the site correctly and to optimize it for search engines. There are constant changes that come from Bing and Google that need to be addressed as soon as they happen. Many things that are important to search engines occur behind the scenes in the code. A site may look great, but if no one can find it, it is going to be pretty useless.
Everyone at WTI takes pride in every website they work on and will do all they can to make them as successful as possible. From the initial meeting when we figure out what you want your site to look like and other details to the ongoing SEO and Digital Marketing work that occurs, WTI makes sure that you are happy with the results.
Contact us today to learn more about how a website can help your business. If you already have a website, we can work with it to make it even better. We want you to love your website and we can show you how!
Video content is quickly becoming one of the largest growing forms of media in terms of consumption. Studies have shown that people now watch one billion hours of YouTube every day. That averages to about 8.4 minutes for every person on Earth. While not every person is watching YouTube every day, there are people who watch multiple hours each day. This amount of consumption is similar across most platforms, including Facebook, Twitter, and Instagram. If you are not participating in video creation, you are simply losing view time as well as recognition. Half the battle for digital marketing is getting your content out in front of people’s eyes. That’s why we use as many forms of social media as we can, not just one. So why would you just post text and images? So what reasons should you use videos for your digital marketing? Here’s a handful:
In short, videos are a fantastic tool for digital marketers. Just keep a few things in mind. Keep videos relatively short; they can hold attention, but not forever. Optimize your videos just like you would anything else. Add tags, titles, and descriptions. And create high quality thumbnails. It’s going to be the first thing most people see of your video.
Do you keep up with your business’ social media? Is it really necessary?
The short answer is yes.
Social media is a powerful tool for businesses, and investing in social media management from marketing experts can help boost your business’ online presence significantly. Here is why you should consider social media management services for your business:
In 2017, research showed that the average person spends almost two hours on social media every day, which is more time than people spend eating, drinking, and socializing each day (1). If you want to reach your customers where they’re already spending their time, social media is where you need to be. The fact that all major social media platforms have apps that make them easily accessible from smartphones and other mobile devices means that social media can help you reach people whether they are at home or on the go.
We can customize your social media plan to reach your targeted audience. According to recent studies from Pew Research, older audiences tend to use Facebook and YouTube, while younger audiences are the majority users for social media platforms like Instagram and Snapchat (2). Ads on social media platforms allow you to choose your audience based on demographics, location, or interest to make sure you’re showing your ads exactly where they need to be.
The more social media platforms that you have branded with your business, the more search results you will show up in. Boost your SEO and dominate the first page of search results with help from professional social media management. Social media can also help you drive more traffic to optimized pages on your website by posting links on your social media platforms.
Social media platforms come equipped with all kinds of tools that you can use to expand your current audience and get more customers. Do some hashtag research or use search functions to actively seek out people looking for what you offer or use targeting features to put your ads in front of people who might not currently follow your business.
You can also get valuable insights to what your audience likes and dislikes from social media analytics data. Find out what time of day your audience is more likely to engage, what kind of posts get the most interaction, and who your audience actually consists of. WTI’s custom reporting software helps us pull data from all of your different social media platforms to make it available in one place. This helps you get the quick insights you need and it helps us build a plan based on real-time data.
Social media is a place where you can not only advertise your products or services, but where your business can actually interact with your customers and potential customers on a day-to-day basis. Connect with your customers by entertaining them, giving them useful information, and answering or asking questions to build stronger relationships with them to increase customer loyalty.
The more your customers see your brand and associate it with valuable content, the more they will trust you. Show leadership and establish yourself as an expert in your field by offering advice and answering questions on social media. Social media gives you a level playing field to stand out from your competitors by connecting to your audience directly.
Professional social media management is more than just posting updates to your business’ page. It involves designing and implementing a strategy to engage with your current customers and get your name and brand in front of new potential customers. Team WTI works to create cohesive social media plans for our clients that incorporate multiple social media platforms, including Facebook, Instagram, Twitter, YouTube, and Pinterest. We use custom reporting software to analyze traffic and engagement on posts to constantly fine-tune and customize a social media strategy for your business.
Pinterest recently redesigned its feed look making it faster and easier for Pinners to visit different web pages. These updates appear under the “Following” tab which shows pins from different accounts that a user has chosen to follow.
Users can now decide whether they want to see a chronological or algorithm-created feed, or a mix of both.
Pinners can now expect to see a single pin format under their “Following” tab. This appears to look more like an Instagram feed versus the typical Pinterest board feed. So why the new change? Pinterest announced that they made this change in response to feedback from their users saying this offers an easier experience for scanning pins. Users can easily visit a website with the click of a pin. This is made available for users using the Pinterest app.
This new single pin format makes it easier for users to visit original website pages. Before the update, Pinners had to tap on the individual pin to open it and expand the photo, then tap it again to get to the linked website. With the new update, a user can just click the photo once to reach the designated website.
If you want to increase your referral traffic for your business, but don’t have time, WTI is happy to help you with your digital marketing and social media needs. Pinterest pins are now showing in Google search results, so pinning is more important than ever. Show off your business in a visually appealing way. Contact us today!
Social media is constantly changing. Instagram has been rumored to be testing out several new features according to TechCrunch. These new features could help out your business in several ways. Check out some of the new features to keep on top of the latest Instagram trends.
With over a billion users on Instagram, it is important to keep up on the latest trends. Here are a few rumored features up and coming on the platform.
The hashtag selector tool feature would allow Instagram users to add hashtags to their posts without being listed in the caption. Why does this matter? This allows users to post a smaller amount of hashtags on the actual post, allowing users to not be distracted by all the hashtags.
The hashtag selector tool could also potentially give Instagram users a broader reach with their organic posts. Companies can now add several hashtags without worrying that their post’s caption will be cluttered.
The geo-fenced posts would allow Instagram users to aim their organic content in different geographic areas within a list of countries where the post should show. Ads are able to be targeted by a zip code or mile-radius, but this allows organic posts to have a similar targeting feature by country.
The video tagging feature includes a button on videos that list people who are tagged in it. It is rumored that this feature shows Instagram is moving more towards e-commerce and will allow companies to have better video capabilities on the platform.
Instagram is also rumored to be creating a standalone app for e-commerce shopping. This app will allow users to browse and purchase products directly from merchants. This will allow merchants wanting more of a direct e-commerce stance on their Instagram to directly sell to their followers.
At WTI, we have a team of highly trained Digital Marketing Specialists who keep up with the latest social media trends. Contact WTI today if you are tired of trying to keep you with all the latest social media trends. We offer Social Media Management packages that can benefit your company. Our Digital Marketing Specialists will take care of all of your social media accounts for you, and you can focus your attention on your business. Contact us today to learn about how you can get more leads from your social media marketing and advertising.