Do you keep up with your business’ social media? Is it really necessary?
The short answer is yes.
Social media is a powerful tool for businesses, and investing in social media management from marketing experts can help boost your business’ online presence significantly. Here is why you should consider social media management services for your business:
In 2017, research showed that the average person spends almost two hours on social media every day, which is more time than people spend eating, drinking, and socializing each day (1). If you want to reach your customers where they’re already spending their time, social media is where you need to be. The fact that all major social media platforms have apps that make them easily accessible from smartphones and other mobile devices means that social media can help you reach people whether they are at home or on the go.
We can customize your social media plan to reach your targeted audience. According to recent studies from Pew Research, older audiences tend to use Facebook and YouTube, while younger audiences are the majority users for social media platforms like Instagram and Snapchat (2). Ads on social media platforms allow you to choose your audience based on demographics, location, or interest to make sure you’re showing your ads exactly where they need to be.
The more social media platforms that you have branded with your business, the more search results you will show up in. Boost your SEO and dominate the first page of search results with help from professional social media management. Social media can also help you drive more traffic to optimized pages on your website by posting links on your social media platforms.
Social media platforms come equipped with all kinds of tools that you can use to expand your current audience and get more customers. Do some hashtag research or use search functions to actively seek out people looking for what you offer or use targeting features to put your ads in front of people who might not currently follow your business.
You can also get valuable insights to what your audience likes and dislikes from social media analytics data. Find out what time of day your audience is more likely to engage, what kind of posts get the most interaction, and who your audience actually consists of. WTI’s custom reporting software helps us pull data from all of your different social media platforms to make it available in one place. This helps you get the quick insights you need and it helps us build a plan based on real-time data.
Social media is a place where you can not only advertise your products or services, but where your business can actually interact with your customers and potential customers on a day-to-day basis. Connect with your customers by entertaining them, giving them useful information, and answering or asking questions to build stronger relationships with them to increase customer loyalty.
The more your customers see your brand and associate it with valuable content, the more they will trust you. Show leadership and establish yourself as an expert in your field by offering advice and answering questions on social media. Social media gives you a level playing field to stand out from your competitors by connecting to your audience directly.
Professional social media management is more than just posting updates to your business’ page. It involves designing and implementing a strategy to engage with your current customers and get your name and brand in front of new potential customers. Team WTI works to create cohesive social media plans for our clients that incorporate multiple social media platforms, including Facebook, Instagram, Twitter, YouTube, and Pinterest. We use custom reporting software to analyze traffic and engagement on posts to constantly fine-tune and customize a social media strategy for your business.
Pinterest recently redesigned its feed look making it faster and easier for Pinners to visit different web pages. These updates appear under the “Following” tab which shows pins from different accounts that a user has chosen to follow.
Users can now decide whether they want to see a chronological or algorithm-created feed, or a mix of both.
Pinners can now expect to see a single pin format under their “Following” tab. This appears to look more like an Instagram feed versus the typical Pinterest board feed. So why the new change? Pinterest announced that they made this change in response to feedback from their users saying this offers an easier experience for scanning pins. Users can easily visit a website with the click of a pin. This is made available for users using the Pinterest app.
This new single pin format makes it easier for users to visit original website pages. Before the update, Pinners had to tap on the individual pin to open it and expand the photo, then tap it again to get to the linked website. With the new update, a user can just click the photo once to reach the designated website.
If you want to increase your referral traffic for your business, but don’t have time, WTI is happy to help you with your digital marketing and social media needs. Pinterest pins are now showing in Google search results, so pinning is more important than ever. Show off your business in a visually appealing way. Contact us today!
Social media is constantly changing. Instagram has been rumored to be testing out several new features according to TechCrunch. These new features could help out your business in several ways. Check out some of the new features to keep on top of the latest Instagram trends.
With over a billion users on Instagram, it is important to keep up on the latest trends. Here are a few rumored features up and coming on the platform.
The hashtag selector tool feature would allow Instagram users to add hashtags to their posts without being listed in the caption. Why does this matter? This allows users to post a smaller amount of hashtags on the actual post, allowing users to not be distracted by all the hashtags.
The hashtag selector tool could also potentially give Instagram users a broader reach with their organic posts. Companies can now add several hashtags without worrying that their post’s caption will be cluttered.
The geo-fenced posts would allow Instagram users to aim their organic content in different geographic areas within a list of countries where the post should show. Ads are able to be targeted by a zip code or mile-radius, but this allows organic posts to have a similar targeting feature by country.
The video tagging feature includes a button on videos that list people who are tagged in it. It is rumored that this feature shows Instagram is moving more towards e-commerce and will allow companies to have better video capabilities on the platform.
Instagram is also rumored to be creating a standalone app for e-commerce shopping. This app will allow users to browse and purchase products directly from merchants. This will allow merchants wanting more of a direct e-commerce stance on their Instagram to directly sell to their followers.
At WTI, we have a team of highly trained Digital Marketing Specialists who keep up with the latest social media trends. Contact WTI today if you are tired of trying to keep you with all the latest social media trends. We offer Social Media Management packages that can benefit your company. Our Digital Marketing Specialists will take care of all of your social media accounts for you, and you can focus your attention on your business. Contact us today to learn about how you can get more leads from your social media marketing and advertising.
It’s been around for a bit, but up till now, it was a secret that only teenagers seemed to know about. Boomerang is a fun App from Instagram that you can use to make super short videos (not much longer than a GIF) to add to your Instagram profile.
It’s important to change things up to keep your followers engaged, and Boomerang is a fun way to do it. It is super easy to use, and the app is free at the Google Play Store or the Apple App Store. You can read up more on how to use the app here: http://blog.instagram.com/post/131684343987/boomerang-from-instagram. Boomerang takes a series of photos in quick succession and then plays it forward and backwards to create a fun loop video. You can catch someone jumping in the air, or as you can see above, blowing a bubble! Be creative and use it to show people more about your business, or just use it to show your fun side.
Check back again soon for more fun social media tips from Websites to Impress. If you would like to work with Websites to Impress on your social media management, these are the types of tools we can help you use to manage your social media profiles.
Contact our team to learn more about these and other great social media ideas!
Even though it seems like people are moving away from pen and paper, there is more written information being exchanged than ever before. Because of this, you need to have a written presence on your website, whether it be a blog or pages explaining your products and services.
Before you jump in and start adding content to your website you need to think about not only what you’re going to say, but how you’re going to say it. Your writing reflects on you, your company and, to a certain extent, your industry, so it needs to be well done. You are obviously writing for a reason, so you want your information to be read and hopefully used.
A well-written article has a better chance of being read than a poorly written one. If an article is hard to follow or is full of mistakes and typos, the reader may get frustrated and stop reading or, at the very least, they will not take you seriously and you may come off as unprofessional.
Here are some tips to keep in mind when doing any writing for your company or organization:
Don’t rely solely on your computer’s spell-check program. This cannot be emphasized enough. Some people have become lazy over the years with software throwing red lines up when there is a spelling error. Don’t get me wrong, it can be a great tool, but it is not foolproof. The software can only tell you if a word is spelled wrong, not if you are using a homophone (they’re, there, their) or the wrong word entirely, but spelled correctly (infamous vs famous). I use some software like Grammarly to help catch glaring errors, but I also have a stack of reference books that I use to double-check some rules of grammar and spelling. If you’re still not sure, use the advice of my high school English teacher: “When in doubt, throw it out.” Use another word, if you aren’t confident. It’s better to choose another option than to sound uneducated.
Read over what you have written. If you can, read it aloud and get feedback from your coworkers or family. You may have changed the tense or voice in mid-sentence, or maybe you didn’t even finish a thought. Just quickly glancing over the page won’t catch small errors that will be jarring when read by your audience. Fair or not, readers will judge you when reading your pages.
Readers like small bites. You may have seen the abbreviation “TLDR” in online comments. If you’re unfamiliar with that notation, it means “too long, didn’t read”. If it’s a common enough sentiment to get its own shorthand, there is a reason behind it. When people see a big block of uninterrupted text, they might skim it, but more likely, they’ll just skip it entirely. Especially when you are writing on the Internet, try to keep paragraphs to just a few sentences and make it easy for the reader to digest the information.
Write to your audience. Your lingo and voice will be different when addressing your industry peers, as opposed to a reader who may be unfamiliar with your line of work. Try not to talk over their heads, but don’t speak down to them either. It’s a delicate balance to maintain. Regardless of your audience, you must remain professional at all times. Avoid using slang, insults, profanity or name-calling. Not everyone is going to agree with your personal beliefs, but they may want to use your product. If you turn them off with a page-long rant about a sensitive issue, you can bet they’ll not only not use your company, but they will tell their friends and it may become a big public relations problem.
For some people, writing can be as scary as speaking in front of others. Fortunately, Websites To Impress can help you with this task. We offer social media marketing and management services and we can do the writing for you with our team of professional writers.
For those of us in Social Media Management, Instagram has finally cut us a big break. At WTI, we can tell you that we are definitely…..well, relieved! The way it has worked in the past, you had to log out of an account and login to an account to get to it, and passwords aren’t remembered. If you manage many Instagram accounts, this can be tedious at best and down right painful the rest of the time.
Instagram has changed how it allows you to manage multiple accounts, so here is a quick how-to on the process, as it is not completely intuitive on how to set it up.
|1. Log into your main account. Locate your settings button in your profile:||2. Scroll down to the bottom of your settings screen and locate “Add Account” and click it.|
|3. Log into the account you want to add to your profile with your username and password.||4. From that point on you can be able to toggle from one account to another!|
This is a huge win for everyone that works on social media. Not just groups like ours that offer full social media management. Whether you are a blogger and are toggling between your account and your blog account, or you just want to have a second account for your dog, it is now possible and easy thanks to the latest update from Instagram. If you are interested in social media management contact our team at WTI. We manage every type of social media including Facebook (including paid advertising!), Linkedin, Twitter, Google Plus, Pinterest, and more. Contact us for any marketing help that you need in Illinois at 309-489-0026 and in Iowa at 712-792-4427. Thank you Instagram for making our lives just a little bit easier!
The one thing you can plan on in the world of SEO is that you can’t plan on anything. Consumer habits and Google’s algorithms are always in flux, so, the best you can do is jump in and stay ahead of the wave. Here are some trends for 2016 we at Websites To Impress see as ones to watch.
Mobile optimization over desktop-Your website should work on a smartphone or tablet just as well, if not better, than on a desktop computer. More and more people are looking for instant information while they are on the go or multitasking. People use the internet everywhere: while shopping or dining, in the kitchen or bathroom, or while watching TV or working out. They may not have the time to do multiple searches and need the right answer to their query immediately. You may only have one shot to grab their attention, so make sure your website is there to fulfill their need.
Voice search-Because of the growth of mobile devices, there is an increase in spoken search queries over typed ones. Digital assistants like Apple’s Siri, Google’s Google Now and Microsoft’s Cortana are changing the way people search for topics. Long-tail keywords will become more important as people are not just looking for “pizza”, but “deep dish pizza near my home”. Search engines may reward pages that use a more conversational language over one that is accurate but sounds like a textbook. We’ll see why this is important when we discuss the next trend.
More than words-Keywords are still important, they probably always will be, but SEO needs to cover synonyms and related terms. Google’s Hummingbird algorithm, launched in late 2013, focuses on the meaning behind words, rather than the actual word. To stick with our pizza analogy, Hummingbird will be able to figure out that “Chicago-style pizza” probably means “deep dish pizza” and not “pizza in Chicago” and give you a more accurate search result. As Google’s bots continue to crawl through the billions of pages out there, meanings will become more and more important.
Local SEO-As the example above shows, people are looking for specific information, especially on their mobile devices. To keep with the pizza example, a website for a deep dish pizza place in Chicago is probably not going to be of any use to a user in Phoenix, no matter how good the site (or the pizza) is. Of course, you want your site to be at the top of search engine results, but if it doesn’t translate to purchases or click throughs, then it really doesn’t matter. If you have a local business, it is more important to be at the top of local searches, thereby driving business to your company or organization.
Social media importance grows-It is important that you not only have a website, but you have a presence on social media, such as Facebook, Google+, LinkedIn, Instagram, Twitter and so on. Not only does it spread the word about your business, but it lends authenticity to your organization. Potential customers will see that you’re not some shady company, but that you’ve invested time into your image and product. In addition, a social media outlet helps search engines know what sites are credible.
User engagement-OK, you’ve got your mobile site, and it’s all set to sell your Widgets in Springfield, but when people find your result on the search page, are they staying or are they clicking on another site right after yours? Search engines algorithms will start paying more attention to user engagement metrics. They want to make sure that the pages they are offering are really what the users are looking for. You need to make sure your website keeps the user there, interacting with your page and ultimately making a purchase or using your service, because really that’s the ultimate reason you have a website, isn’t it?
Predicting the future is never a sure thing, but maximizing the trends listed above won’t do any damage to your SEO and may make your results stronger than ever. We want to help you and make it our business to stay ahead of the changes and trends that are always developing. If you would like to know more about SEO, contact our team today. We want you to not only have a first-rate website, but help you get the best SEO results possible. Now, where can I find some good pizza…
Back in April of 2012, Google introduced Penguin. This algorithm was instituted by Google to catch sites that were spamming for search results. Some sites were buying links or obtaining them through link networks, artificially inflating their rankings on Google search results pages. The last Penguin update was in October of 2014.
Over the weekend of January 15th, some SEO specialists and webmasters noticed an abnormal fluctuation in the Google rankings. Social media erupted, with many people wondering if this was the long-awaited Penguin update. Last December, a Google spokesperson told Search Engine Land that “[w]ith the holidays upon us, it looks like the penguins won’t march until .” Many of us have been awaiting the new update, as the last one was over a year ago. So, when more and more people began to notice that their rankings were changing this weekend, they suspected that a Penguin update was the culprit. However, Gary Illyes, Webmaster Trends Analyst at Google, confirmed we will have to wait a little while longer for the next Penguin update when he tweeted Monday morning that they were updating the “core algorithm. Not Penguin.”
Not everyone is convinced that Google isn’t doing something with Penguin, evidenced by the large amount of chatter on social media over the last week concerning the changes in the automated tracking tools. The new update is supposed to allow Google to analyze the links on a site in real-time, changing rankings immediately. Sites that have fixed the bad links on their site may regain rankings (with new sites possibly being caught) and sites that were hit with false positives may see some redemption. No one likes to work under a cloud of uncertainty, so it’s no wonder that the majority of SEOs and webmasters want this new update to happen. If we take Google at their word, however, it looks like we will have to wait a little longer for Penguin to break its winter hibernation.
Are you looking at your old, outdated website and wondering if it really matters if it is old and outdated? The answer is YES, absolutely. There are many reasons to update your website, but now more than ever, customer experience is critical to your search engine rankings, and customer consideration of your product or service. Here are some factors for you to consider when updating your website.
It has been proven that people will leave your website if it doesn’t load quickly. Old, outdated websites tend to use old code or platforms that won’t load quickly at all. Google offers a tool you can use to determine your site’s speed. We would recommend a score over 80 at least for your site, especially in regards to search engine optimization.
Site speed isn’t the only factor that users find important. Another huge factor that will keep users on your website is freshly updated content. One option for you when you are upgrading or developing a website is to consider a content management system. WTI offers a CMS that allows you to update your own content as needed. You can add new pictures as well, which can also help keep things current.
Don’t forget the importance of having a mobile-friendly or responsive website. If your website performs well, but it doesn’t work well on mobile devices or tablets, you can lose a large percentage of your site viewers. The number of people using the internet on mobile will only rise, so expect this factor to become more and more important.
One last thing we recommend to enhance customer experience is to brand yourself. When you have an updated website, follow suit with that updated look throughout social media and where ever your brand lives online including local directories. This will help make you more noticeable and memorable.
WTI offers website design and re-design options for everything from a one-page website to a full-blown e-commerce website. We offer free quotes for your custom website design and can help you with your online marketing and search engine optimization as well. Don’t worry about your old, antiquated website a day longer. Call us to get started today.
Mobile optimization is the process of ensuring that visitors using mobile devices will have a website that is optimized for that device. With everyone spending more and more time away from home and more time on their mobile devices and tablets, it is important that the website is designed to account for different screen sizes and load times. If a website is not optimized for mobile devices, visitors will probably turn away from your website.
Last year, 2014, there was a significant priority for optimizing for mobile devices. This year, 2015, there is a focus on mobile-optimized content and social media marketing. Social media ad spending, such as on Facebook, will increase as businesses struggle to maintain traffic and sales from social media channels.
With Twitter, Instagram, Facebook, and Pinterest giving businesses more exposure, businesses are seeing positive results from their investment in social media and paid advertising. They are getting increased exposure and traffic. The increase in social-ad spending is driven by the continuous grown of mobile devices.
So if you are a business owner, it is more important than ever to have your website optimized for mobile devices. Not only will your website get more traffic, but customers will also be able to find your website from social media. It will pay for you to spend on social media advertising as there is a large increase in the use of social media.
The professionals at Websites to Impress can help you get your website optimized for mobile devices and create a website that will impress your customers. We have over a decade of experience our team will give you the most cost-effective solution to get your website optimized and give your website more exposure.
We have a team that consists of:
We are located in Geneseo, IL and serve clients throughout the entire United States and Canada.
Don’t let your competitors get the edge over you. Websites to Impress will optimize your website and give your business more exposure. Contact us today!